Kojikado wabi

キッカドウ ワビ
Vendor
麹菓堂 wabi
With the gentle sweetness of the traditional Japanese fermented food "koji" and ingredients that are less burdensome to the body. We deliver carefully baked guilt-free fermented baked goods from Ashiya, Hyogo Prefecture.
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T3810536143228

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About the brand

With the gentle sweetness of the traditional Japanese fermented food "koji" and ingredients that are less burdensome to the body. We deliver carefully baked guilt-free fermented baked goods from Ashiya, Hyogo Prefecture.
1
White sugar finished with the natural sweetness of koji, additive-free sweets
2
Guilt-free fermented baked goods that are gentle on the body and can be eaten a little bit every day
3
An original brand that incorporates Japanese fermentation into modern snacks

More about the Brand Owner

田口 恵

TAGUCHI MEGUMI

In Ashiya City, Hyogo Prefecture, he operates a workshop and café using koji, "Kojikado wabi". I am attracted to the traditional Japanese fermentation culture and make baked goods that take advantage of the natural sweetness of koji. While reviewing his own eating habits, he experienced amazake fasting and realized a change in the way he felt the lightness of his body and the way he felt sweetness, so he started manufacturing fermented baked goods that do not use white sugar with the desire to increase options that are less burdensome on the body while enjoying sweets. The production is carried out with a pastry chef who has trained in Tokyo for more than 10 years, and it is important to create recipes that do not compromise on the perfection of baked goods while taking advantage of the individuality of the fermented ingredients. Currently, in addition to store sales, the company continues to expand "everyday snacks that take advantage of Japanese fermentation" through wholesale and event exhibitions. Each one is carefully manufactured with the care of bringing out the natural flavor of the ingredients and ensuring that they have a pleasant taste even if eaten every day.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Sweets are important things that can relieve your mind in the hectic daily life.
However, at the same time, you may feel guilty because you are worried about the burden on your body.
 
In such a conflict, I came across the traditional Japanese fermented food "koji".
After learning about the natural and gentle sweetness of koji, I thought that sweetness might be something that can be chosen rather than something to endure, so I started making sweets that would reduce the burden on the body and the guilt of gentle sweetness.
 
Kojikado wabi's baked goods offer sweets that blend into your daily life with peace of mind, rather than forcing you to refrain from sweets.
 
We want to deliver sweets that are gentle on the body and mind that will be close to the time to take a breather. With that in mind, I make sweets every day.

What are we doing?

Kojikado wabi manufactures and sells baked goods made with koji, koji granola, fermented sweets, rice flour gateau chocolate, and sake lees cheesecake.
 
The main products are:
・Baked goods that take advantage of the natural sweetness of koji
・Koji granola without white sugar
・Sweets made with Japanese fermented ingredients such as sake residue and honmirin
 
Both
・No white sugar
・No preservatives or colorants
・Recipes that value the original taste of the ingredients
It is manufactured in.
 
With a unique perspective of "Japanese fermented × snacks", we are developing products for health-conscious people and the natural food market.

Commitment to the product

Koji granola
In addition to sweet koji and koji powder, fermented koji granola is made using cane sugar and maple to take advantage of its natural sweetness and finish without using white sugar.
The richness of the sweet koji and koji enhances the taste of the ingredients, and the aroma of roasted almonds and cashews is added to create a satisfying taste even with a gentle sweetness.
This product is not only a standard breakfast, but also a snack when you are hungry and as an accompaniment to dinner in a wide range of situations.
 
Rice flour gateau chocolate
A Japanese gateau chocolate that is moistly baked with domestic rice flour without wheat flour and has a secret ingredient of real mirin.
The secret ingredient contains real mirin, and the richness of the koji and fermented ingredients brings out the flavor of the chocolate and creates a not too heavy aftertaste.
It is also chosen by those who refrain from gluten, and is a popular product that is "gentle on the body and satisfying".
 
Rice flour cheesecake with sake residue
It is the product with the number one repeat rate, which is supported by customers who want to eat sweets while incorporating the power of fermentation but want to choose something that is less burdensome to the body, especially those who are interested in health and food quality.
In particular, we have repeat purchases from women in their 30s and 50s, the child-rearing generation, those who are reviewing their eating habits, and those who are interested in fermentation and natural foods.

Who are supporting us?

Real customer base
・Natural-oriented and organic-oriented
・Those who want to refrain from white sugar and gluten in moderation
・Those who are interested in physical condition management and intestinal environment
・Those who are looking for a snack with less guilt
It is characterized by the fact that many customers regularly purchase it as a daily snack.
 
Wholesale stores and characteristics
・Natural food store
・Organic Select Shop
・Health-conscious and koji cafes
・Stores interested in fermentation and food culture
・Coffee shop
In many cases, people can choose it because they sympathize with the concept, and it is a product that goes well with stores that value materials and background rather than price.
 
What buyers say
From our customers
・Eating it makes you feel relieved and calm
・Gentle sweetness and safe to eat
・It doesn't feel heavy even if you eat it every day.
・You can eat with your child without feeling guilty
We have received comments like this.
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