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yoyo

yoyo

ヨヨ
Vendor
株式会社夜々
It is comfortable to live in. By lighting it, we deliver handmade candles from Shinshu that change the flow of time a little.

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T4100001037944

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About the brand

It is comfortable to live in. By lighting it, we deliver handmade candles from Shinshu that change the flow of time a little.
1
Breathing life into the seasons of Shinshu and carefully selected local materials, each candle is a unique story
2
Rather than just a product as a light source, the process of lighting a fire and melting wax itself is created as a "unique time" in space.
3
Based on the philosophy of "light and darkness, day and night", he proposes a way of lighting that quietly accompanies all the biorhythms of life

More about the Brand Owner

片岡由梨香

A candle artist who pursues "quiet white space created by lighting a fire". He switched from the world of design to the path of candlelight, and has been based in Matsumoto, Shinshu since 2020. In "Candle Night", which combines handmade expression with candles as tools that accompany daily life, installations centered on the relationship between space and lighting are developed through exhibitions at department stores and other places. In addition, students from Japan and abroad gather at the learning house he runs, and he proposes a new way of life through candles. Incorporated in 2024. Currently, he crosses three lines, including the fragrance brand "KOTO OFFICIAL", and practices production, education, and brand management in an integrated manner. It aims not only to provide simple products, but also to create experiential value that brings about sensory changes that put "punctuation" on modern life.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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As a designer, I encountered the existence of "lights" while dealing with visual information. It was not just a tool to illuminate the darkness, but had the power to dramatically change a person's "quality of time". In today's ever-accelerating abundance of information, we feel that there is an overwhelming lack of "space" to pause and interact with ourselves.
The process of lighting a fire and slowly changing shape and melting wax visualizes the invisible flow of time and brings "punctuation" as a rhythm to people's lives. To reweave and deliver the rich natural cycle of Shinshu and the wisdom of Japanese candles that have been passed down since ancient times with modern sensibilities. It is an expressive activity to continue to light up the "richness of life" in the space, which cannot be measured by efficiency alone.
In any aspect of life, we will connect the light that continues to quietly accompany each person to their daily lives. Through lighting, we aim to open up our sensibilities and sublimate our daily activities into something more profound.

What are we doing?

Against the backdrop of Shinshu's rich natural materials and traditional Japanese candle techniques, we are engaged in candle production and expression activities that create "quiet margins" in the space. Utilizing the knowledge of visual communication cultivated in my work in publishing design, we are sublimating products with the experiential value of not just candles as lighting fixtures, but the moment they are lit, the "quality of time" changes the moment they are lit.
Specifically, we choose materials inspired by the four seasons of Shinshu and develop unique creations that incorporate the stories of the land. Department stores and galleries such as Isetan Shinjuku and Mitsukoshi Ginza have presented installations centered on the interaction between light and space, and in recent years, they have expanded their expression to overseas markets, including Taiwan.
As "Yoyo Co., Ltd.", which was incorporated in 2024, it spans everything from the production of one-of-a-kind items based on the artist's individual sensibilities, to brand management and educational business. By consistently working on everything from production to verbalization of ideas, he proposes a multifaceted approach to the "ideal way of lighting" that is deeply rooted in modern life.

Commitment to the product

Using the rich natural materials of Shinshu as a source of inspiration, we pursue candles that bring "quiet margins" to the space through consistent handicrafts.
The biggest feature is the creation that emphasizes the background of the material and the changing seasons. It brings the materials of the land to life, weaving a unique story into each candle. It is not just a product as a light source, but the process of lighting a fire and slowly melting wax is designed as a "one-of-a-kind time" created in exchange for material existence.
In addition, utilizing the knowledge of visual communication cultivated in the design profession, he thoroughly conducts total design based on a high sense of aesthetics, from the verbalization of ideas to the packaging and the appearance of products. We continue to aim to create a light that opens up the sensibilities of those who hold them by balancing artistry that can withstand exhibitions in department stores and galleries with practical tools that put "punctuation marks" on modern life.

Who are supporting us?

We have received deep support from people who want to have quiet time to face themselves in their daily lives. In today's world where the speed of information is accelerating, our candles gently snuggle up to those who dare to light a fire and love the "invisible flow of time" where wax melts.
The main group is a sensitive group of people who resonate with the beauty nurtured by Shinshu's nature and value the harmony between the warmth of handicrafts and sophisticated design. It is also chosen by those who incorporate lighting not only as an interior decoration, but as a "punctuation mark" to improve the quality of the space and liberate the mind and body.
Through exhibitions in department stores and galleries, communities are spreading that value the "experiences" and "ideas" that can be obtained through lighting beyond material wealth. Together with these people, we aim to open up our sensibilities through lighting and sublimate our daily activities into something richer and more profound.

Brand review for yoyo

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General Goods
Posted on
4/21/26
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迅速にご対応頂きありがとうございました。 お菓子のような包装と、優しい香りが素敵なお品でした。 またご購入させて頂きます。
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この度はご購入ありがとうございました。またのご利用をお待ちしております。
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