Cross Warmer

クロスウォーマー

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About the brand

An innovative tool with a patented structure that does not require an open flame and safely heats canned food and maximizes its flavor and aroma.

With a sophisticated stainless steel form and a foldable structure, it is both storable and designable.

Burns with common tealight candles for 4 hours. Disaster prevention capabilities to support hot meals and evening drinks in an emergency.

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What are we doing?

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Why are we doing?

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"Why don't you heat canned food?"

From that casual question, CROSS WARMER was born.

On weekday evenings after work, it's time to enjoy a drink alone at home. Canned food, chosen for its convenience, is certainly convenient, but somewhat unsatisfactory. Such small frustrations in everyday life were our starting point.

Common sense that canned food cannot be heated over an open fire. Due to the risk of melting the inner coating, many people eat it cold. However, warming up can make the flavor and aroma of canned food surprisingly rich. We want to realize the "magic of temperature" safely and beautifully.

CROSS WARMER is a tool for incorporating small luxuries into your daily life. Slowly warm the canned food with the gentle flame of a candle. It's a special moment just for you in the midst of your busy life.

Our goal was not just to create practical products, but to create experiences that enrich the time of those who use them. The sleek stainless steel design blends in with any dining table, and the candlelight creates a calming space.

Blur the line between the everyday and the extraordinary, just a little bit.

Turn your usual home drinking into a special time.

I want to bring such a small luxury to your life. That's the idea of CROSS WARMER.

What are we doing?

CROSS WARMER is a special warming device for canned food with a patented structure that does not directly burn the bottom of canned food.

The most important thing in development was to achieve both safety and beauty. Modern canned food has a coating inside, which threatens to dissolve harmful substances when heated over an open flame. In order to solve this problem, we have adopted a unique heating method that does not directly put the cans on fire.

High-quality stainless steel (SUS304) is used as the material. Not only is it durable, but its simple and sophisticated design will harmonize with any interior. The foldable structure also allows for compact storage when not in use.

A general tealight candle is used as the heat source. With a burning time of about 4 hours, you can slowly warm the canned food to the ideal temperature. By slowly raising the temperature instead of rapid heating, the original aroma and flavor of the material are brought out.

In addition, CROSS WARMER is not only for daily use, but also has the aspect of disaster prevention goods. It also functions as a tool that can provide hot meals in the event of a power outage or emergency in the event of a disaster.

In product development, we value the voices of actual users. At the monthly canning events, participants are asked to actually use the canning product, and their experiences and impressions are used as feedback to improve the product.

As a tool not only to "use" but also to "love".

As something that provides not only "practicality" but also "experience".

CROSS WARMER will continue to create a new culture on the Japanese dining table.

Commitment to the product

CROSS WARMER

As a warmer for canned food, it is loved by many people for its functionality and design. The sophisticated form made of stainless steel has an interior quality that makes you want to decorate it even when you are not using it. It's simple to use. One step is just to light a candle and set the opened can. In about 15-20 minutes, the canned food will reach the ideal temperature, and the aroma and flavor will increase dramatically. In particular, canned meat melts the hardened fat, making it smooth in the mouthfeel and bringing out the original deliciousness to the fullest.

Canning Event Experience

At the "hands-on" dinner event held on the fourth Friday of every month, you can compare canned food before and after heating. Many participants commented that "the taste of the canned food changes so much that it is hard to believe that it is the same can," and "I was surprised by the richness of the aroma." This event is not just a product introduction, but a proposal for a new food culture.

Versatile use

CROSS WARMER can be used not only for canning, but also for various purposes. It is also a great heat source for chocolate and cheese fondue, as well as for heating drinks such as coffee and liquor. In the outdoor scene, it is active as a cooking utensils for camping. It is also attracting attention as a disaster prevention product, and has gained support from people with a high awareness of disaster prevention as a tool that can provide hot meals in the event of a disaster.

Who are supporting us?

CROSS WARMER is especially popular with "adults who want small luxuries in their daily lives."

The main customer segment is men in their 30s to 50s living in urban areas. These are people who are busy with work and value weekday dinners. There are many people who live alone, and there are many cases where they are purchased as a reward for themselves. It is also popular with those who like to cook and those who collect well-designed kitchen utensils.

Many women say that they want to give it as a gift, and the demand for it as a Father's Day and birthday gift is increasing.

With the growing awareness of disaster prevention, the number of people purchasing it as a "preparation for emergencies" is increasing. It is highly regarded as a disaster prevention product that combines practicality and design.

Customers have commented that "it feels special every time I use it," "I was surprised by the dramatic change in the taste of canned food," and "I like it as an interior."

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