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Photo & focus

Photo & focus

フォト アンド フォーカス
Vendor
moments株式会社
Representative work: Transparent photo Shiori that colors the world of books. "Phot & focus" Maki Ando Photographer Mainly photographing goldfish in Yamatokoriyama City, Nara Prefecture.

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T4290001062643

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About the brand

Representative work: Transparent photo Shiori that colors the world of books. "Phot & focus" Maki Ando Photographer Mainly photographing goldfish in Yamatokoriyama City, Nara Prefecture.
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A transparent Shiori printed on PET material. When you put it in a book, the base shines through, vividly coloring the world of letters.
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He is active in selling products created based on photographs, exhibiting at events, and taking photos and lending photos. It is a popular series that is well known to book lovers, with a wide range of patterns such as goldfish, flowers, and landscapes.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason for launching the brand was an encounter with Yamatokoriyama City, Nara Prefecture. I was fascinated by the retro scenery and warm personality of the area, and as I continued to go to the shooting location, I mainly focused on shooting nature and goldfish.
　
The brand name Photo & focus reflects the photographer's attitude of focusing on the subject and capturing the beauty of the moment. Whether it's the graceful swimming of goldfish, the ephemeral beauty of cherry blossoms, or the changing seasons, it's about expressing Japan's sense of beauty in a modern way and bringing it to people all over the world. I want to deliver the story born from a single photo to everyone in a form that can be picked up.
　

What are we doing?

In order to realize the world view of Photo & focus., we are particular about our own technology and materials. At the core of Transparent Photo Shiori is the technology of printing the photographs taken on transparent material (PET). This technique allows you to create the illusion that a goldfish is actually swimming on the pages of a book.
　
As a commitment to printing quality on transparent materials, we have refined our printing technology through repeated prototypes to faithfully reproduce the delicate colors of goldfish and the transparency of water. By printing beautiful photos on ultra-thin materials, we have achieved a natural finish that does not feel out of place even when inserted into a book.
　
By setting the paperback book size, it was completed as a product without interfering with the reading experience. In order to protect the value of the brand by selling at a reasonable price, we carry out strict sales management. All of this is the foundation that underpins the quality and reliability of Photo & focus.

Commitment to the product

Photo & focus.'s flagship product, the Transparent Photo Shiori, is especially recommended for book lovers. The fantastic sight of transparent goldfish swimming on the pages of a book has been commented by customers that "the world of books has become richer."
　
Transparent photo Shiori (goldfish series)is a group of works that photograph various species of goldfish such as red eye, small red, and ryukin. When you put it in a paperback book, you can enjoy a beautiful production as if a goldfish is swimming in a book. In particular, "Ramune Bottle and Ryukin" expresses the atmosphere of summer, while "Goldfish Scooping" expresses the mood of the festival, creating a reading experience rich in seasonality.
　
Transparent photo Shiori (seasonal series)Then, the beauty of the four seasons, such as cherry blossoms, fresh greenery, autumn leaves, and illuminations, was enclosed in a transparent material. As the catchphrase says, "cherry blossoms bloom in books" and "feel spring in books," you can feel the changing seasons while reading.
　
Transparent photo Shiori (Nature series)is a work that captures natural scenes such as seagulls, boats, and rain. "Let's cross the world of books" and "It rains in the world of books", etc., there is a directing effect that allows you to enjoy the world view of the story more deeply.
　
Since 2018, they have continued to release new works every year, and are currently available until the 2025 edition. It has also received praise from overseas, such as its uniqueness in the process of applying for trademark registration and the start of handling it at overseas bookstores.

Who are supporting us?

Photo & focus. is supported by people of all ages who love to read. The main target audience is reading enthusiasts in their 20s and 50s, and they are sensitive people. The buyer base is mainly women who love books, and the demand for gifts tends to be high.
　
Sales channels have attracted attention from overseas, and the distribution of products in bookstores in Japan and abroad is expanding.
　
We have received warm comments such as "The time to read the book has become more special", "I was happy as a gift", and "It feels like a goldfish is really swimming and it is soothing".
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