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THE SUPERMARKET TOKYO

"THE SUPERMARKET TOKYO" will continue to "create" products that can guarantee that everyone is "doing something good" in the world by using their products

〜1,000
Followers

THE SUPERMARKET TOKYO

Vendor
有限会社ライオットオブカラーズ
"THE SUPERMARKET TOKYO" will continue to "create" products that can guarantee that everyone is "doing something good" in the world by using their products
〜1,000
Followers

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About the brand

"THE SUPERMARKET TOKYO" will continue to "create" products that can guarantee that everyone is "doing something good" in the world by using their products
1
THE SUPERMARKET TOKYO is "SOMETHING GOOD FOR EVERYONE!" is the concept
2
The sales of all products are supervised by "Fabric Maestro: Tatsuya Yokoi", who has been active as a product and material developer in the apparel industry for many years.
3
When the demand for masks increased due to the Corona disaster in 2020, we also released the skin-friendly silk mask "HABUTAE".

More about the Brand Owner

横井 タツヤ

TATSUYA YOKOI

Born in 1969 in Kyoto, he has been involved in the apparel industry for more than 30 years, including participating in the Paris Collection as a "fabric maestro" with 32 years of experience in the textile industry, and has worked with numerous brands. In 2020, he launched a manufacturing brand [THE SUPERMARKET TOKYO] that makes use of his experience, and is still developing it [ RIOT OF COLORS ] Representative [ THE SUPERMARKET TOKYO ] Director Director of [PORTRUNKS]
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"Manufacturing" where you can feel that you are doing something good
The origin of the brand name is based on the image of a place where you can easily buy products every day, just like going to a supermarket near you.
 
 
"You can't see it, but it's just a little bit of something good" that comes from everyday manufacturing. The good things are not only environmentally friendly, but also have functions that are friendly to people, product ideas that perfectly match each person's personality, and eliminating waste.
 
In addition to that, it is also simple, ultra-lightweight, easy to clean, and saves time, so that we want to enrich our unique lifestyle so that our daily lives will be a little easier.
 
 
The daily driving force of thinking that something may be better for the people close to us and the people of the future, even if it is just a little, is combined with the belief and determination of the soul that makes things, and each idea takes shape.

What are we doing?

Reborn as a more valuable product
"Eliminate waste, cherish things, and think about what happens after they are disposed of" is a crowdfunding project that started with the "Eat up ECO Suede!" series.
 
 
ECO suede is a high-grade fabric used in the interiors of luxury automobiles and sofas. It has a smooth texture and a texture that looks almost like genuine leather suede. However, since high quality standards are set for this reason, it may become out of specification during the production process due to slight color blur or rubbing. By upcycling these high-quality high-quality materials, we aim to create products that make you want to boast about your appearance and functionality.
 
Upcycling is not just about reusing materials, but about reinventing them to make them more valuable and put them to good use.
 
We will continue to create optimal products by connecting these technologies from the past to the present.

Commitment to the product

Bags made from reused non-standard surplus stock materials left in the textile industry
We make products without leaving "high-quality eco-suede fabrics" carefully selected from discarded and stocked fabrics remaining in the textile industry. It is a bag that can be used for shopping that makes you feel good, or that you can take with you wherever you go as if you were traveling from city to city.
 
 
【arch 】
 
It is a brand of upcycled bags that uses all non-standard materials. One of the ideas is to use up as little as possible, and the fabric of the sacoche part makes effective use of the hagire that comes out when cutting the handle of the Marche bag.
 
This bag is lighter than leather, washable and easy to clean. Moreover, even if it is folded, it does not wrinkle easily, and the size is large and can be put in plenty. It is highly functional, and it is finished in a marche bag that can be used on a daily basis regardless of the scene of the user.
 
In addition, it has a wide variety of colors and sizes, is easy to repel water, does not burn easily, has high breathability, and has excellent durability. It is a bag that is comfortable to the touch and has a sense of security with a firm material, so you can use it for a long time.
 
 
【totown】
 
They come in a variety of colors and sizes. It is an upcycled tote bag made of high-quality eco-suede material. It is light and soft to the touch. Easy to clean and washable. From city to city, you can take it anywhere like traveling, so that it will be such a companion bag! With wishes and thoughts,
 
We named it "Totwon".
 
 
 
Marche bag "arch" is made from scraps left over from cutting [CAVA] &[minits]
 
【CAVA】
 
The inside is made of antibacterial mesh fabric. You can store your mask cleanly to store your mask when you eat or as a spare mask holder when you go out.
 
 
【minits】
 
It is large enough to fit a transportation card or credit card, so you can go out empty-handed by hanging it around your neck. It is convenient to use as a coin purse.

Who are supporting us?

To all those who aim for a good future and enjoy the present...
"I like fashion, but when I think about the future, I feel that I need to be conscious of what I choose."
 
Such adults are the target.
 
Recently, there has been an increasing emphasis on animal-friendly manufacturing, especially for high-end brands, that do not use animal-derived materials such as fur and leather.
 
ECO suede is about 80% polyester and 20% polyurethane. Although it has a texture and appearance that is extremely similar to genuine leather suede, it is not inferior to genuine leather in terms of luxury.
 
Starting from TOKYO, where you are now, I hope that you will be able to open MARKET in various places near you in the future. What we want to achieve most is to create a "MARKET where we can meet customers."
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You can also get an up to 30,000 yen coupon!
Get a 3,000 yen coupon for your first order!
You can also get an up to 30,000 yen coupon!

 

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