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Chelcy

Chelcy

チェルシー
Vendor
Styly design株式会社
Even as I get older, I cherish the "meness" of the time, A loungewear brand that adds moisture and beauty to daily life
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About the brand

Even as I get older, I cherish the "meness" of the time, A loungewear brand that adds moisture and beauty to daily life
1
We propose a style that makes women who are looking for a lifestyle love themselves every time they wear it.
2
We value the idea of one-of-a-kind design that is unique in the world, and we practice manufacturing that puts the SDGs and environmental conservation first.
3
We will help women shine by enhancing the beauty of their mind and body and giving shape to "what is comfortable for me now"
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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In order to realize the world view of an elegant loungewear brand, we have devised it based on the idea of incorporating "beauty" and "richness" into everyday life, not just "comfort".
　
　
　

What are we doing?

"High-quality margins in everyday life."
In the midst of hectic days, it's time to stop for a moment and take care of yourself.
Loungewear to spend the moment comfortably and beautifully.
Your skin will be happy and your mind will be adjusted.
We deliver outfits that are not only relaxing, but also close to the time when "me" is valued.
　
　
　

Commitment to the product

1. High quality of materials
Because it is a loungewear that comes into direct contact with the skin, we are thoroughly particular about the choice of materials. Made of materials that are gentle to the touch and have excellent breathability and moisture retention. It is comfortable to wear as if it blends in with the bare skin.
　
2. Sleek design
It is simple, but it values elegant details. Avoid excessive decoration and pursue subtle beauty in collars, cuffs, stitching, etc. It is a design suitable for adult women who want to value "being beautiful" even at home.
　
3. Beautiful silhouette
At the same time as being comfortable to wear, we also emphasize the beauty of the appearance. We designed an exquisite silhouette that does not pick up too much of the lines of the body and yet does not look sloppy. The elegant drape feeling that is naturally created when moving is also a point.
　
4. Careful sewing and tailoring
We are particular about the precision of sewing and tailoring so that you can use it for a long time. The position of the seams and the texture of the seams are finely adjusted to make it so that you don't feel stressed while wearing it. It is manufactured by reliable craftsmen.
　
5. Balancing seasonality and functionality
Cosmetic elegance
　
　
　
Not only that, but also emphasis is placed on functionality according to the season. In summer, we use fabrics that are breathable and quick-drying, and in winter, we use materials that retain heat and moisture. It is designed to be comfortable in all seasons.

Who are supporting us?

1. Adult women who value their time
It is popular with women who want to spend their time at home in their own way and politely. It is chosen as a loungewear that responds to the desire to create a high-quality relaxing time even in a busy life.
　
2. Those who have a high sense of beauty
It is preferred by those who want to be beautiful not only when they go out, but also in the room. It is also highly supported by people with a high sense of beauty who demand sophisticated designs and high-quality materials for loungewear.
　
3. Those who are oriented toward high quality and materials
For those who value gentleness on the skin and comfort, loungewear tailored with careful sewing is attractive.
　
　
　
　
4. Those who are looking for gifts
As a gift for a loved one, elegant loungewear is often chosen. It is useful for birthdays, wedding gifts, care gifts after childbirth, and other scenes where you want to deliver "high-quality healing".
　
5. Women in their 30s to 60s who are particular about their lifestyle
For a generation that emphasizes "quality of life," loungewear is also a part of life. For people who carefully enjoy interiors, food, and hobbies, loungewear is a way of self-expression.
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