JaqJaqBird

ジャクジャクバード
Vendor
moments株式会社
Erasable chalk mats are a hot topic. A brand based in San Francisco that disseminates and proposes products for kids globally

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T4290001062643

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About the brand

Erasable chalk mats are a hot topic. A brand based in San Francisco that disseminates and proposes products for kids globally
1
JaqJaqBird products are BPA-free, phthalate-free, and safe. It is recommended as a child's first drawing tool.
2
Founded "Jaq Jaq Bird®". Currently, he is based in San Francisco and is engaged in global product development and sales for kids.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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We at Jaq Jaq Bird believe that our mission is to nurture that creativity under the belief that every child is creative. In today's society, digital devices dominate children's daily lives, and they tend to lose their innate imagination and creativity. In this context, we strongly wanted to provide an environment where children could move away from screens, move their hands, and express their feelings freely.
 
The reason for the founding was to question the current situation where children waste paper. When I saw used paper filling up garbage bags at the end of the day, I thought, "There must be a more sustainable way to stimulate children's creativity." Our goal is to develop products that allow children to grow into thinkers and creators while being environmentally friendly.
 
What we want to achieve through Jaq Jaq Bird is a world of play that is simple yet has endless possibilities. I want to create an environment where children can freely express themselves on a surface that can be redrawn as many times as they want, and take on challenges without fear of failure. And it is our desire to provide products that allow parents and children to spend creative time together and build a deep connection.

What are we doing?

To realize our worldview, Jaq Jaq Bird develops its products around three core concepts: sustainability, reusability, and educational value.
 
Commitment to sustainable materials
The most important thing in product development is environmental consideration. The development of an innovative erasable surface to replace traditional single-use paper took several years of research. We have developed a special surface treatment technology that does not leave dirt or dust and can be easily cleaned with a damp cloth. This technology allows a single product to be used thousands of times, dramatically reducing paper waste.
 
Safety-first manufacturing process
By partnering with ISO 9000+14001 and BRC Global certified factories, we have built a manufacturing system that meets both quality and environmental standards. In particular, the chalk "ButterStix®" that children come into direct contact with has an innovative formula that does not emit dust, making it safe to use indoors.
 
Initiatives for Social Contribution
We are also actively working to close educational disparities, such as donating products to urban schools in California and helping partner companies establish nonprofit preschools in underprivileged areas. We aim to ensure that our products are an opportunity to nurture creativity in every child.

Commitment to the product

Erasable Doodle Chalk Book - Unleash Limitless Creativity
Our flagship product, the Erasable Doodle Book, offers 32 pages of reusable drawing screens. The combination of 6 coloring pages and 26 blank pages allows for both structured learning and free expression. Thanks to a special surface treatment, lines drawn with ButterStix® chalk are crisp and can be instantly erased with a damp cloth. Customers have commented, "I bought it as a gift for my 3-year-old grandson, but the quality is excellent, and it made a beautiful gift for the special day when a new sibling is born."
 
ButterStix® - Innovative Dust Free Chalk
ButterStix® overturns the traditional concept of chalk and achieves a creamy and smooth drawing experience. Since it does not emit any dust, it is safe to use indoors, and the 12-color set allows for rich color expression. The mother's voice says, "My 15-month-old son loves to draw, and this product is perfect for small learning hands, every morning he takes out the chalk and starts drawing on his own."
 
Reusable Activity Mats - Creative Space Anywhere
The foldable reusable mat allows for creative play at mealtime or while traveling. It is suitable for various occasions such as table runner type and wall decal type. It is loved by people who use it in ways beyond imagination, such as "I had a great time playing with it by drawing it on the glass door of the patio" and "I used it as a lunch notebook and recording it with photos".

Who are supporting us?

Key customer segments and brand advocates
Jaq Jaq Bird is supported by environmentally conscious parents with children aged 3 to 6. In particular, it is highly appreciated by urban families who value creativity education and sustainability, as well as parents interested in Montessori education, and responds to the need to reduce screen time and spend quality time with their children.
 
Sales Channels and Customer Experience
Mainly sold on direct sales sites, it is available at educational toy specialty stores and select shops that handle high-quality children's products. Through our wholesale program, we build long-term partnerships with retailers who share our philosophy.
 
Customer Feedback and Continuous Improvement
With comments such as "The children drew and played with the Easter basket many times throughout the day" and "Monet's coloring book was beautiful and the customer service was excellent, I would recommend it to all parents and grandparents", we are continuously working to improve the educational value and aesthetic quality of our products. Through our ambassador program, we are also working to create a community that shares our brand's values.
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