■ 1. People who seek sleep quality and relaxation
"Customer's voice"
"I fell asleep better", "I felt refreshed in the morning with just one drop", "I slept soundly"
"I was worried about insomnia, but I can sleep with this."
★ Expected target image
→ People who seek natural sleep, deep rest, and daily fatigue recovery
(Especially common among women in their 40s and 60s)
■ 2. People who seek stress and mental stability
"Customer's voice"
"Drinking calms me down" "I can be positive"
"I can relax with extra strength."
★ Expected target image
→ Business people who are stressed and those who are mentally worn out by housework and childcare
(Men and women in their 30s and 50s)
■ 3. People seeking relief from physical ailments (stiffness, pain, fatigue)
"Customer's voice"
"The stiffness of the body is relaxed"
"I feel like they are gently supporting the axis of my body."
★ Expected target image
→ People with chronic stiffness, back pain, fatigue, and people who value physical condition
(More common in people in their 40s and older)
■ 4. I don't like CBD oil → Capsule and balm people
"Customer's voice"
"I don't like the taste of oil, so capsules are helpful."
"Safe because it doesn't cause rough skin" "Can be used even on sensitive skin"
★ Expected target image
→ CBD beginners, people who are sensitive to taste and aroma, and people who value skin care
(Mainly women in their 30s and 40s)
■ 5. People who value quality and natural origin
"Customer's voice"
"I'm happy because it's derived from nature" "I don't want to use strange things"
"I'm back from another CBD, and I still trust endoca."
★ Expected target image
→ Organic orientation is the most important demographic
(A wide range of people in their 30s to 60s)
■ 6. Health maintenance, holistic orientation, family care
"Customer's voice"
"I use it for the whole family" "I use it to maintain the health of my children"
"I want to take care of myself in a natural way without relying on medication."
★ Expected target image
→ People who want to protect the health of their families, natural remedies and holistic people