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自然下
"No planting forestry" makes sustainable use of natural materials grown in the forests of Hokuryu Town, Hokkaido. It is a sustainable brand that believes in the original power of warm forests and weaves a future where nature and people live together

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About the brand

"No planting forestry" makes sustainable use of natural materials grown in the forests of Hokuryu Town, Hokkaido. It is a sustainable brand that believes in the original power of warm forests and weaves a future where nature and people live together
1
A recycling-oriented approach that protects forests through "forestry without planting" and carefully utilizes only what is necessary
2
Focusing on lighting and furniture, we develop items that allow you to feel the presence of the forest in your daily life
3
On the premise that it will be used, it is important to carefully preserve the expression and margins of the wood.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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We, Shizenka, are a brand that was born in the forests of Hokuryu Town, Hokkaido, with the aim of a future where nature and people live together. The reason I started the brand was that I had doubts about modern forestry and the use of resources. In the era of mass production and mass consumption, forests are being cut down unilaterally, and the blessings of nature are being lost. Among them"People are under nature."I thought about whether it would be possible to receive the blessings of the forest in a sustainable way without destroying nature.
　
Our goal is to protect the forest while carefully utilizing the materials and blessings that exist there."Forestry without planting"。 Rather than planting trees, we believe in the inherent regenerative power of forests and cultivate forests with diverse life through maintenance such as bamboo cutting and thinning. Through the creation of products that make use of forest materials, we want to realize a society where nature and people can live happily together. With this in mind, we launched "Nature" in 2020.
　
We continue our activities every day with gratitude for the blessings of nature and the hope to leave a rich forest for future generations.

What are we doing?

At "Under Nature", we are particular about making products that make use of forest materials as they are. Various materials in the forest, such as birch bark, branches, roots, and mizunara logs, are carefully collected and used without waste. In particular, birch has a high moisture content and is difficult to dry, so we have repeatedly devised ways to maximize the characteristics of the material, such as splitting it on the back and drying it thoroughly to the core using a drying kiln of 60 degrees or higher.
　
In addition, forest care is one of the important tasks. By cutting bamboo, the seedlings of the trees grow naturally and preserve the diversity of the forest. "Forestry without planting," which does not rely on artificial afforestation and utilizes the regenerative power of forests, realizes sustainable management at low cost and minimizes the burden on the soil and ecosystem.
　
From the perspective of the SDGs, initiatives under nature are directly linked to "the responsibility of creating and using" and "protecting the richness of land". By carefully producing only what is necessary and responding to small needs without being swept away by mass production and consumption, we are building a new relationship between forests and people. In order to connect the blessings of the forest to the future, we are repeating trial and error every day.

Commitment to the product

[Birch candle lamp]
Leaving the natural grain and hue intact, the lampshade emits a gentle glow and adds a calming warmth to the space. The practicality of being able to be used as a household outlet as it comes with an LED bulb is harmonized, and the individuality of natural materials with different expressions is harmonized. With its unique texture and simple design, it is a recommended item for those who want to incorporate nature into their daily interiors.
　
[Birch 2-way-slit light]
"Shirakaba 2-way-slit light" that takes advantage of the texture of birch grown in the forests of Hokuryu Town, Hokkaido. It has a 2-way specification that can be used upright or lying down, so you can enjoy it according to your space and scene. The gentle lights that support USB power supply create a quiet time with the warmth of wood. This lighting combines the expression and practicality unique to natural materials.
　
[Hokkaido Todo pine log stool]
This dish is made from Todo pine logs carefully selected from the rich forests of Hokkaido. The soft feel and bright grain unique to solid wood add a pleasant warmth to the space. The design is finished with simple processing and is an accent that brings out the beauty of nature. The more you use it, the more you become attached to it, and it is a monopod that makes you feel the charm of the material.
　

Who are supporting us?

Products under nature are supported by people who are highly interested in natural materials and sustainability. In particular, it is used by a wide range of customers, including those who enjoy handicrafts and crafts, DIY enthusiasts, those who prefer interiors that take advantage of the natural texture, and those who want to incorporate the warmth of the forest into their lives.
　
In addition, it is widely available at select shops, organic stores, cafes, etc. in Hokkaido and beyond, and has received high praise from stores looking for products that take advantage of the blessings of nature. Many people say, "Touching the materials of the forest calms my mind" and "I can feel the warmth of handiwork," and it is chosen by those who want to cherish their lives in harmony with nature.
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