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YAGI MILK Face&Body Wash

YAGI MILK Face&Body Wash

ヤギミルク　フェイスアンドボディウオッシュ
Vendor
株式会社MAKIBITO
This liquid soap is packed with Shinshu-grown goat milk ingredients, with three female pharmacists involved in ingredient design. This is a gentle face & body soap made with naturally derived ingredients.
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T8100001037825

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About the brand

This liquid soap is packed with Shinshu-grown goat milk ingredients, with three female pharmacists involved in ingredient design. This is a gentle face & body soap made with naturally derived ingredients.
1
Goat milk is richly balanced with vitamins, minerals, and fats, and is characterized by its gentle texture. Our soapland luxuriously uses precious Shinshu-grown goat milk.
2
It uses a "rich former" that produces high-quality foam with excellent foam retention and elasticity. It features fine, creamy foam that looks just like cream made with a foaming net.
3
No artificial fragrances are used; instead, four types of natural essential oils are blended by aromatherapists in a comfortable balance. The tranquility of lavender is layered with refreshing herbs and the brightness of citrus.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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At MAKIBITO, we have pharmacists on staff, and from our experience with pharmacists, we have found that many people actually suffer from skin problems related to washing their face and body. Driven by the desire to deliver soap that people with skin troubles can use with peace of mind every day, we conducted a survey and found that soaps containing goat milk ingredients are highly effective for skin problems.
After researching, I found that a certain well-known mass retailer has a dedicated section for goat milk soap, and the benefits of goat milk soap are gradually becoming widespread in Japan as well.
On the other hand, many of the products sold at domestic mass retailers are made overseas and contain additives such as synthetic fragrances and preservatives, making it clear that "there are actually few goat milk soaps that people with skin problems can use with peace of mind." The starting point of this product development was to create a safe and secure soap containing fresh domestic goat milk ingredients.

What are we doing?

Amidst this, we met 'Ant and Grasshopper Farm' in Asami Village, Nagano Prefecture, and 'Neba Juku Co., Ltd.' in Saku City, Nagano Prefecture, a pioneer of additive-free soap, and began to see a path to commercializing additive-free soap using fresh Shinshu-grown goat milk ingredients.
For ingredient design, we had three female pharmacists and an aromatherapist participate, and by focusing on natural ingredients, we planned a soap that is gentle on the skin while fully utilizing the benefits of goat milk.
　

Commitment to the product

In product development, we prioritized friendliness and comfort for the skin, repeatedly prototyping and refining the product, and it took about a year to commercialize. In particular, to ensure safe use for sensitive skin and small children, no synthetic fragrances or preservatives are used. It was not easy to achieve pleasant scents and textures using only natural ingredients, but by pursuing them without compromise, we created a unique product unlike any other.
We also paid special attention to the "foam former" when selecting bottles. We ordered a foamer from a specialized manufacturer that has finer foam texture and longer-lasting foam compared to regular products. To let you feel the blessings of precious goat milk given by the mother goat, we have also paid special attention to the bottle design.
　

Who are supporting us?

We hope a wide range of customers, especially women in their 20s to 40s who want to keep their soap clean every day but worry about skin problems caused by using soap and are committed to additive-free, naturally derived soaps.
　
Many users who used it in sample tests have shared comments such as "less tightness after use," "fewer dry skin troubles," and "soothing scent." We sincerely hope that this product will attract even more customers.
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