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Beauty comes from balance Istera supports a balanced and fulfilling way of life: "inside and out", "mind and body", "quality and luxury". Balanced beauty for all.

〜1,000

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Ystella

イステラ

Vendor

株式会社優正企画

Beauty comes from balance Istera supports a balanced and fulfilling way of life: "inside and out", "mind and body", "quality and luxury". Balanced beauty for all.

〜1,000

Followers

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About the brand

Beauty comes from balance Istera supports a balanced and fulfilling way of life: "inside and out", "mind and body", "quality and luxury". Balanced beauty for all.

【Freedom for the skin】We aim to create supple skin with a simple approach. ✅ Damage CareSkin TroublesSupportSkin ✅ ✅ TroublesPreventionSkin ✅ Stress-Free

【Realistic formulation】We carefully select plant ingredients, naturally-derived ingredients, and reliable functional ingredients, and are particular about the balance of blends that enhance each other's functions, and pursue a reliable feeling formulation from the moment of use.

【Additive-free】Does not cause stress to the skin, does not accumulate stress. In order to be able to use it even for sensitive skin, we are particular about additive-free formulations that do not use preservatives or alcohol.

More about the Brand Owner

株式会社優正企画

YUSEI PLANNING CORP.

For many years, we have been in the business of exporting Japan goods overseas. We mainly deal with small brands (niche brands), and there are many products that have been long-sellers for decades without promotion. As we explored the reasons for this, we found out that the owner's sense of beauty, commitment to quality, and attitude of sticking to the original intention were revealed. Inspired by great products, we launched our own brand, Ystella, with the desire to build a brand that is not affected by trends, nurture it with affection, and deliver it to consumers with confidence.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Today's busy life can have a negative impact on our health and beauty. When daily fatigue and stress accumulate, the balance of the autonomic nervous system is disrupted, and the secretion of hormones is also affected. If this condition continues, problems such as rough skin and poor physical condition may occur.

We offer a unique approach for those who have such concerns. Istera's approach is not just to alleviate symptoms, but to radically improve them. We propose two axes: inner care, which draws out the body's restorative power and stabilizes the mind and body, and skin care, which approaches the epidermis layer from the outside of the body and creates beautiful skin. Through our unique approach, we firmly support your beauty and health.

Our motto is Focus Niche Brands!

We are particular about

・Functionality: Produce a solid effect

・Originality: Create a solid brand DNA

・Sustainability: Eliminate waste and create products that will be loved for a long time

What are we doing?

Ystella is "Beauty in Balance = Beauty in Balance"

Based on the concept, we are developing products in skin care and supplements.

The key word is balance.

By adjusting the balance of water and oil, the balance of bacteria, and the balance inside and outside, we aim to create the best balance of skin.

AlsoBasic Care、Special Care、Inner CareWe support the realization of the best balanced skin with the following three approaches.

The age of the wind is free and supple.

We want to be a brand that is close to your way of life.

Commitment to the product

At Ystella, we promise three things.

1. Freedom for the skin

We aim to create supple skin with a simple approach.

Among them, we focus on four things: damage care, prevention of skin problems, support for skin problems, and skin stress-free.

2. Prescription

We carefully select plant-derived and naturally-derived ingredients and reliable functional ingredients, and we are particular about the balance of blends that enhance each other's functions, and pursue a formula that feels reliable from the moment of use.

3. Additive-free

In order to avoid stressing the skin, not accumulating skin stress, and being able to use it for sensitive skin, we are particular about additive-free formulas that do not use preservatives, alcohol, synthetic colors, synthetic fragrances, mineral oils, etc. (The supplement does not contain preservatives, flavors, or sweeteners.)

Who are supporting us?

Our core audience is people in their late 20s to 40s, but we have a wide range of support. In the midst of their busy daily lives, our services are accepted as a comfortable solution for those who tend to neglect to take care of themselves while shouldering a wide range of responsibilities such as work, housework, and childcare.

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There is a return period, so you can rest assured even if you are purchasing for the first time. Try different brands.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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Supported by rich content and AI recommendations

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Create the perfect merchandising plan backed by brand stories and AI-driven recommendations.

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