3rdway

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セラフィック株式会社

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T7010401016026

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About the brand

He has been involved in the development of functional apparel products using natural materials for 38 years. As a women-centered planning member, we develop products that can be useful for supporting the improvement of women's health and quality of life.

At Thirdway, we develop products with people with experience in the beauty, medical, and nursing care industries, and operate a shop and warmth salon at directly managed stores as a third place to play an active role.

Focusing on cutting-edge radon care (hormesis effect), which is still rare in Japan, we provide hormesis radon capsule services and plan and sell radon products.

More about the Brand Owner

廣田雅子

Masako Hirota

I want to support the physical and mental problems that change with age through manufacturing. With this in mind, Serapic Co., Ltd. was founded in 1987. The policy that has been consistent since our founding has been to value "a circle of people, a circle of wisdom, and a circle of cooperation" and to "develop things and things that can be close to our customers and solve their problems." The female-centered staff is in charge of marketing, planning, and monitoring from a perspective close to the customer, researching what is really needed, what is really wanted, and what is always comfortable. We develop products together with experts in all fields and partner factories with advanced technology. In particular, we are good at balancing the "know-how that makes use of natural materials" and "convenience" that we have cultivated over many years. We have the theme of "a sense of unity that is friendly to people, things, and the earth" for the future, and we would like to be a company that can help everyone by "creating things and things that make people feel comfortable".

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Celebrating 38 years since its founding, from the perspective of planning members centered on women, from the perspective of planning members,"What do customers really need?"I thought about it carefully,We develop products together with domestic experts in all fields and partner factories with advanced technologyWe have mainly engaged in wholesale business to mail order companies.

In recent years, we have witnessed changes in customers' lifestyles and physical and mental concerns due to social issues and changes in the living environment, such as the declining birthrate and aging population and the new coronavirus.

・Changes in the work styles and challenges of those in the beauty, health, and medical industries who have collaborated with us for a long time, and a decrease in opportunities to utilize knowledge and experience.

・There are few opportunities for female professionals, in particular, to take on challenges in a new environment.

・The need to create more specialized and value-added services

・The need to think about new forms of service provision that are close to the customer's mind and body

In 2024, we started a new business, the [Third Way Project], thinking about increasing the number of places and methods for collaboration with experts with specialized knowledge and experience, and how to provide services that are closer to our customers.

What are we doing?

In the Third Way project,

(1) Development of tie-up products with specialized knowledge and experience

(2) Collaborate with women with specialized knowledge and experience, and provide opportunities in the workplace

(3) Provision of warming treatment services to general customers at directly managed stores, operation of select shops

We are doing it.

The directly managed store Third Way House is,

Everyone wants to be themselves, healthy and beautiful.

In order to achieve this, it is a new concept house created by experts in nursing, beauty, health, and manufacturing by combining their specialties.

"Pre-illness", "prevention", "recovery"With three perspectives as pillars,State-of-the-art "Hormesis* Radon Capsules"Introduction. It is also one of the few salons in Tokyo where you can experience advanced care.

*What is the hormesis effect? The hormesis effect is the body's response when radon (a gas formed by the decay of the radiation element radium) stimulates cells in the body and activates them. The hormesis effect can be expected to improve metabolism, improve immunity, and have antioxidant effects.

It has been valued as a blessing of the earth for a long time both domestically and internationally, and in Japan, the Tamagawa Onsen in Akita Prefecture and the radon bath in the Heilströn Tunnel in Austria are famous.

Commitment to the product

We"Beauty is created by warming the body"I think.

By warming your body, you can adjust your physical condition, prevent waste products from accumulating in your body, increase your metabolism from the inside of your body, and give you the feeling and realization of returning to your original beautiful selfWarming ProductsI am planning a lot.

Also

・Adjust the circulation by warming and loosening

・By warming up and regulating metabolism, you will be energized from the inside

I think it's important,Circle care, inner care productsWe are also planning a lot.

All products are gentle on the skin and hair, and use natural materials as much as possible.

EspeciallyWe recommend products made with "silk", which is mainly made from the same amino acid components as the skin.Are.

Who are supporting us?

For general customers, mainly women in their 30s and 50s,

・Those who have physical and mental issues or concerns

(e.g., cold, swelling, sleep quality, menopause, PMS, etc.)

・Those who want to improve their quality of life (QOL)

・Those who want to improve their work or hobbies performance

It has been well received.

As a business operator, we ask for your approval of the Third Way project,

・Medical facilities such as clinics

・Beauty and health treatment salons

・Acupuncture, chiropractic salon

・Retail stores, mail order companies

It has been well received.

If you are a buyer or business operator who agrees with or is interested in this project, please contact us.

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3rdway

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Skin Care & Basic Cosmetics

3rdway

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More about the Brand Owner

廣田 雅子

Masako Hirota

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廣田雅子

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