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Three-star latte

Three-star latte

ミツボシラテ
Vendor
株式会社DOYAKAI
Born from feedback from intestinal activity users, the product was developed with the concept of "a slightly luxurious home café" with the keywords of delicious, beauty and health, and intestinal activity + daily drinks.

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T6011601022624

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About the brand

Born from feedback from intestinal activity users, the product was developed with the concept of "a slightly luxurious home café" with the keywords of delicious, beauty and health, and intestinal activity + daily drinks.
1
This product can be drunk by food minorities (= people with dietary restrictions such as allergies, vegetarians, vegans, halal food, etc.), from children to adults, and can be drunk by ICE or HOT.
2
Born from feedback from intestinal activity users, delicious, beauty, health, and intestinal activity are absolute keywords, + a product that is good for the body developed from daily drinks.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Recently, the number of products such as VEGAN-compatible and gluten-free is gradually increasing, but unfortunately most of the products are just for someone. Although they are VEGAN-compatible, they are full of thickeners and additives, and some people may be able to eat gluten-free hamburgers, but some people can't.
　
We have launched a project to develop products that can be eaten safely and safely, based on the idea that products that can be eaten by food minorities = products that can be eaten by people around the world, while being aware of everyone, not just anyone.
　
In addition, we used the lactic acid bacteria "Naline bacteria", which changed the concept of lactic acid bacteria through differentiation, to make it a product that is not only delicious, but also leads to "intestinal activity" for beauty and health.
　

What are we doing?

The only ingredients are organic tea leaves from Shizuoka Prefecture, organic sweet potatoes from Nagasaki Prefecture, sugar cane sugar from Kagoshima Prefecture, and VEGAN-compatible lactic acid bacteria "Naline bacteria". Just by pairing it with milk or soy milk, you can enjoy a slightly luxurious café atmosphere at home, with your family and friends.
　
Narine-F: Vegan, lacto-free
Latte: Allergy-free (28 items free), vegan,
Gluten-free, using 100% domestic organic tea leaves,
100% domestic organic taro used, no additives,
No preservatives, no white sugar
No animal bone char
　
　

Commitment to the product

Last year, it was not like there was a "three-star gelato" that everyone could eat, and at the 86th Japan Food Selection, it received a very nice evaluation such as winning the Grand Prix, and customers said, "I don't have to worry about gifts" and "I found a product that can be cared for by the other person's gift recipient", and it was very popular as a gift for mid-year and year-end gifts, as well as as a return gift for hometown tax payment!
　
However, another customer gave honest opinions, such as "I want to injure my intestines every day, but it's a bit hard to eat gelato every day...", "I want to face my health with a drink every morning".
　
Just like in the case of "three-star gelato", you can face beauty and health with the lactic acid bacteria "Naline bacteria", which changed the concept of lactic acid bacteria, based on "everyone" rather than "someone". Of course, people of all ages, from children to adults, say "delicious". Without changing it, we decided to incorporate the keyword "every day" and develop a product that can be easily drunk at home and in a slightly luxurious café atmosphere.
　

Who are supporting us?

~Sales target~
(1) Cafes and restaurants visited by inbound tourists
(2) Fitness related to women who are facing health consciousness such as beauty, health, and intestinal activity
(3) Hospitals attended by children and adults suffering from atopy and allergic diseases
　
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