Hozenji Arare / Fujiya

ホウゼンジアラレ／フジヤ

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T4120001046968

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About the brand

Old-fashioned manufacturing method "steamed rice" and "pestle"

From brown rice to polishing and washing at our own factory

Diverse products with a variety of kettles

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What are we doing?

Commitment to the product

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Hozenji Aare, which has a history of more than a century since its founding, has continued to pursue true deliciousness based on the philosophy of "rice first". Our story begins with an insatiable quest for quality rice.

Our goal is not just to produce rice crackers. Through "creating products that can be seen in the face", we will deliver peace of mind and excitement to our customers. And to combine traditional techniques with the spirit of innovation to continue to create gems that are loved throughout the ages.

What are we doing?

A beautiful castle town known as Tajima's Little Kyoto, Izushi, Hyogo Prefecture. Nestled in this land surrounded by green mountains, our factory continues to carefully preserve the traditional manufacturing method of "steaming" as it did half a century ago.

A deep commitment to time-honored craftsmanship

Brown rice delivered from the production area is carefully polished and washed in our own factory. We spare no effort and ensure that we understand the origin, producer, and grade of the rice to fulfill our responsibility for quality. The washed rice is soaked in water for 6~8 hours depending on the season, and then steamed softly with steam at 100 degrees Celsius by stacking the rice one by one.

Craftsmanship with a variety of kettles

We make full use of a variety of kettles, such as high-frequency kilns, repeating kilns, flat roasting machines, and automatic fryers, and select the manufacturing method that best suits the characteristics of each product. It is slowly dried for 2~5 days for crispy and chewy rice cakes, and it takes a lot of time and effort to bake them.

By completing all processes in-house, from seasoning to packaging, we can create a variety of flavors, from soy sauce and salt flavors to mayonnaise, wasabi, and matcha. We promise that we will provide detailed responses that are only possible because of the delicate handiwork of craftsmen.

Commitment to the product

Oni salad - a timeless masterpiece pride

The perfect balance of crunchy texture and savory and tangy shichimi. It is a gem that boasts a high repeat customer rate with an addictive taste. Certified as a "Osaka Masterpiece" in Reiwa 4, it is officially recognized for its high quality as a masterpiece that continues to be loved throughout the ages.

Beef noodles - Exquisite taste created by commitment to authenticity

Fried rice crackers made with real beef simmered in a luxurious texture to create a crispy texture. It is extremely popular as a beer snack. It has been certified as a "Osaka Famous Product" in Reiwa 5 and has been evaluated for its outstanding quality. One bite is a blissful moment as the deep flavor of the beef fills your mouth.

Naniwa Nishiki - Osaka's gem that shines with originality

A masterpiece born from the unique idea of Hozenji Arare by wrapping Osaka's famous oboro kelp in a square thin soy sauce hail. It was honored to win the "Minister of Agriculture and Forestry Award" at the 17th National Confectionery Expo, and it is a taste that truly represents Osaka. Please enjoy the elegant flavor of kelp and the aroma of soy sauce arare to create an exceptional deliciousness that cannot be tasted anywhere else.

Who are supporting us?

Backed by a high-quality customer base that loves tradition

Our products are deeply loved by everyone who understands the authentic taste and values the value of tradition. In particular, middle-aged and elderly customers who are particular about quality, as well as locals who love Osaka's food culture, are the main supporters.

Bond with a trusted reseller

We have built long-standing relationships of trust with department stores, high-end food stores, long-established Japanese confectionery stores, and other dealers who value quality. In addition, the directly managed store in Shinsaibashi, Osaka, continues to be popular among locals as "unchanging deliciousness".

We have received many comments from our customers, such as "the nostalgic taste that has not changed since ancient times", "the quality that can be given as a gift with peace of mind", and "the careful finish that makes you feel the skills of the craftsman", and we feel that our commitment to quality is correctly evaluated.

Brand review for Hozenji Arare / Fujiya

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Cosmetics & Beauty Products

Posted on

4/9/26

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当店のお菓子コーナーで腸活おかきはネーミングが気になり購入される方が多く、味の良さからリピートされる方も増えてきたので再度仕入しました。他の商品も購入検討してみようと思います。

This review is based on orders for the following products

Other food and beverage services

Posted on

3/17/26

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初めての購入でしたがゴボウの味が生かされていて美味しかったです！お客様の反応も良く1ケールがすぐに売れ切れてしまいました・・また追加発注します。よろしくお願いいたします。

This review is based on orders for the following products

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　お世話になっております。この度は、弊社掲載商品の「ごぼうチップス」を気に入って頂きありがとうございます。お客様にも好評との事、大変うれしく思います。またのご利用をお待ちしております。引き続きよろしくお願いいたします。ふじや　多貝

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