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Delsale

Delsale

デルセール
Vendor
東京タカラフーズ株式会社
Founded in 1891, this is a long-established store that inherits Italian traditions. The simple and elegant taste that makes use of carefully selected ingredients elevates the everyday dining table to a sophisticated space

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T8010001124888

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About the brand

Founded in 1891, this is a long-established store that inherits Italian traditions. The simple and elegant taste that makes use of carefully selected ingredients elevates the everyday dining table to a sophisticated space
1
A classic cracker that brings out the original flavor of wheat with 100 years of history and ingredients and baking techniques
2
Light texture with less salt. No matter what you put cheese, prosciutto, jam, etc. on, it doesn't interfere with the main character, making it the perfect supporting role for snack proposals.
3
Convenient configuration with 10 sachets of 8 pieces. Packaging design that is easy to share as well as store at home
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Del Sale is a cracker brand that has been walking with Italian food culture since its founding in 1891. By blending traditional Italian recipes with modern equipment, it achieves a rustic yet sophisticated taste that has earned it a reputation in various European countries.
　
Del Sale's goal is to bring out the best in the original flavor of the ingredients with simple, lean beauty. Even in the midst of today's busy lifestyle, we want to provide you with a high-quality moment that will untie your heart with just one bite. The background to launching the brand was a strong belief that we wanted to deliver crackers of reliable quality that we could choose with confidence as food diversification progressed.
　
What we want to achieve is crackers that snuggle up to the table casually while giving off a solid presence. The simple design and taste are alive with a long history and craftsmanship. Delsale wants to be a brand that naturally blends into any scene of everyday life and stimulates the sensibilities of those who eat it. We will continue to evolve with the times while preserving our traditions, aiming to be a brand loved by people around the world.

What are we doing?

Del Sale's crackers embody a minimalist and sophisticated worldview, blending Italian heritage with contemporary sensibilities. What we value is "simple and high-quality" in everything from material selection to manufacturing process and packaging design. We are particular about eliminating unnecessary decorations and additives to bring out the original taste of the ingredients to the fullest.
　
For example, the main ingredients for crackers are carefully selected wheat flour, olive oil, rosemary, and other ingredients nurtured by Italy's rich nature. We thoroughly select ingredients such as whole wheat flour and sunflower oil to meet the growing health consciousness. In the manufacturing process, the latest equipment and traditional manufacturing methods are combined to achieve both stable quality and simple taste. We also pay close attention to the doneness and texture of the crackers, striving to maintain the same quality every time.
　
In addition, the packaging design is minimalist and values an urban impression, so that it naturally blends in with any dining table. We take into account the transparency of the production background and thorough allergy labeling so that consumers can pick it up with peace of mind. Delsale continues to evolve as a sustainable brand that not only tastes good, but also sincerely faces the values and challenges of modern society.

Commitment to the product

All of Del Sale products are simple yet stand out for their commitment to materials and manufacturing methods. It is the main product"Salting crackers"is characterized by just the right amount of saltiness and a light texture. The plain taste is delicious as it is, and it can be arranged with vegetables, fruits, cheese, etc. to decorate the dining table in style. The simple ingredients and exquisite doneness naturally blend into everyday meals and hospitality scenes.
　
"Ansaultine crackers"is a plain cracker that is baked to a crispy texture without being sprinkled with salt and taking advantage of the original flavor of the ingredients. The light and elegant mouthfeel goes well with wine as it is. It is also a great base for canapés with cheese or prosciutto.
　
"Olive Oil &Rosemary Crackers"is a dish unique to Del Sale, which harmonizes the health of olive oil and the aroma of rosemary. The sweet and bittersweet flavor of rosemary kneaded into the dough complements the cheese and wine. It has a sophisticated taste that fits into the urban lifestyle.
　
All products have minimalist packaging that has been stripped down on waste and a finish that stands out for their high-quality materials. Delsale will continue to be such a being that makes everyday life a little special.

Who are supporting us?

Delsale is supported by a sensitive consumer base, mainly in urban areas, as well as those who are health-conscious and food-conscious. The actual customer base is mainly women in their 30s and 40s who aim for a simple and high-quality lifestyle, as well as families who value the health of their families. It is also chosen for adult dining tables to enjoy wine and cheese, and the demand for gifts is increasing.
　
As a wholesaler, it is often handled by select shops, high-end supermarkets, organic food stores, and other stores that are particular about quality and design. The convenience of being able to purchase from anywhere in the country through an online shop also matches the modern lifestyle.
　
Buyers have commented that "the quality of the ingredients is conveyed," "the taste is simple and timeless," and "the packaging is sophisticated and perfect for gifts," and many repeat customers have been born. Delsale continues to propose reliable satisfaction and new ways to enjoy food for those who casually seek high quality in their daily lives.
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