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Apulse is made deep in the mountains of Durango state in northern Mexico, using the local agave 'Senizo.' Mezcal is characterized by its fermented aroma and mineral notes, making it highly compatible with cocktails and meals.
    Locally MadeOrganicHandmade & Crafts
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About the brand

Apulse is made deep in the mountains of Durango state in northern Mexico, using the local agave 'Senizo.' Mezcal is characterized by its fermented aroma and mineral notes, making it highly compatible with cocktails and meals.
1
It's an hour's drive from the state capital, and from there another hour on unpaved roads. Apulse is crafted in a distillery, like a small cabin at the foot of the mountain, preserving traditional methods.
2
The agave 'Seniso' native to Durango State grows in rugged, rocky mountains with low rainfall, and takes more than eight years to mature. It has a wild flavor characterized by herbal notes and a unique sweetness.
3
This mezcal is crafted by the fourth generation, who continues the family's tradition and continues to produce mezcal, with a focus on everything from agave cultivation to production and quality control.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Apulse's mission is to deliver the memories of the land and people of Durango, Mexico, into each bottle. The reason for launching the brand was the desire to let more people know about the wonderful wild agave señiso (durangensis) nurtured by Durango's natural environment and the traditional mezcal-making techniques that thrive there. In today's world, where urbanization and mass production are advancing, we want to preserve the value of handcrafted crafts passed down in harmony with nature and the unique character of the land. That wish is the origin of Apulse.
　
What brands aim for is not just to serve alcohol. Through Mezcal, you can feel the climate, culture, and warmth of the people of Durango. We want each bottle to brighten up conversations with family and friends, creating memorable moments. We also hope to continue being a brand that contributes to the sustainable use of wild agave and the creation of jobs for local artisans, walking together with the local community.
　
Apulse's mezcal is a "liquid memory" woven from the blessings of nature and human handiwork. Each drop carries the strength of the Durango land, the cheerful heart of Mexico, and hope for the future. While preserving tradition, we aim to create new value and deliver the "Mezcal experience" to people around the world.

What are we doing?

At Apulse, only wild agave Seniso, over 8 years old, grown wild in the Durango mountains, is carefully selected and processed in a mezcal process that harmonizes with the rhythm of nature. It begins with harvesting the agave and is carefully baked in a stone kiln and carefully ground using traditional methods. Fermentation uses mountain spring water and wooden barrels, maximizing the power of natural yeast to bring out flavors that highlight the unique character of the region. Distillation is also carried out on a small scale, with every step infused by artisans' craftsmanship and sensibility.
　
What we value most is consideration for the natural environment and a sustainable production system. To prevent overharvesting wild agave, harvests are limited, and tree planting activities are also carried out in cooperation with local communities. Also, the water used for fermentation and distillation is only pure spring water from the mountains. No chemical additives or artificial flavorings are used, prioritizing the natural flavors of the ingredients.
　
All bottling is done by hand, and each bottle is assigned a serial number. This ensures that Apulse's mezcal is truly one of a kind. We aim to be a brand that actively engages in local job creation, preservation of traditional techniques, and environmental conservation, fulfilling its social responsibilities. This commitment supports the worldview of Apulse.

Commitment to the product

Mezcal Apulse is characterized by a unique flavor that blends the blessings of nature with the craftsmanship of its craftsmen. You can directly feel the character of wild agave seniso, with a transparent aroma and complex overlapping nuances of earth, smoke, and mountain flowers, earning high praise not only for its natural taste but also as a cocktail base. The rim is soft, and the finish leaves a powerful finish reminiscent of the earth of Durango.
　
It's also recommended to pair it with Japanese cuisine with water or soda. It pairs especially well with meals mixed with soda.

Who are supporting us?

Apulse enjoys strong support from nature-conscious and organic enthusiasts, as well as craft-oriented mezcal enthusiasts. Additionally, due to its suitability for cocktails and pairing well with meals, it has been highly praised by bars and restaurants centered on Mexicans.
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