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Matsue honey

Matsue honey

マツエハチミツ
Vendor
まつえ蜂蜜
In Matsue, Shimane Prefecture, which is rich in nature, we carefully deliver "single flower nectar" that takes advantage of the aroma and taste of each flower as raw honey. The sustainable sweetness spun by the family's hands gently colors your days.
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T6810433020270

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About the brand

In Matsue, Shimane Prefecture, which is rich in nature, we carefully deliver "single flower nectar" that takes advantage of the aroma and taste of each flower as raw honey. The sustainable sweetness spun by the family's hands gently colors your days.
1
In Matsue, Shimane Prefecture, which is rich in nature, we carefully deliver "single flower nectar" that takes advantage of the aroma and taste of each flower as raw honey. The sustainable sweetness spun by the family's hands gently colors your days.
2
It is raw honey that is not filtered or heated, leaving ingredients such as propolis and royal jelly intact.
3
It is popular for its diverse lineup and deep flavor, such as cherry blossom honey and tangerine honey, where you can fully enjoy the different aromas and sweetness of each flower.

More about the Brand Owner

長崎　方建

NAGASAKI MICHITAKE

I started beekeeping after encountering a swarm of bees that happened to fly into my garden. He borrowed a hive from the head of a local beekeeping association, was impressed by the deliciousness of the honey he picked for the first time, and decided to start beekeeping in earnest by reuniting with "cherry blossom monofloral nectar" at a specialty store in Kyoto. In Heisei 20, we branded it as "Matsue Honey" and continue to make products that value the blessings of nature, such as monofloral nectar and raw honey with our families.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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In Matsue City, Shimane Prefecture, a place rich in nature, the story of "Matsie Honey" began. In Heisei 16, a swarm of bees that had split their bees (hive) came to my garden by chance.
I wanted to keep bees and make honey, so I consulted with the head of the Matsue Beekeeping Association in the neighborhood, rented a hive, and placed it under a cherry tree in the garden.
A month later, the first homemade honey I picked tasted completely different from the commercially available one. The rich sweetness of the texture and the scent of flowers gently spreads in your mouth. The whole family was impressed by its deliciousness.
Later, when he tasted the "cherry blossom single nectar" he found at a honey specialty store in Kyoto, he was once again impressed, saying, "It's the same as the taste I had back then." From this experience, I decided to start beekeeping in earnest.
At first, beekeeping started as a hobby, but it became so deep and interesting that it spread its reputation to friends and acquaintances. With the desire to "let more people know about this high-quality honey," we consulted with a store that handles local products, and in Heisei 20, it was branded as "Matsue Honey".
We want to deliver the blessings of nature to everyone in their original form, so we continue to carefully make honey as a family. The taste and excitement of each flower are put into each bottle.

What are we doing?

At "Matsue Honey", we place the utmost importance on delivering natural things to their natural state.
The biggest feature of our honey production is our commitment to "monofloral nectar". Bees have the property of collecting nectar from one type of flower. Taking advantage of this habit, each hive collects nectar from different flowers, and the characteristics of each flower produce living honey.
In search of nectar from seasonal flowers and trees, we move with the hives of our partner farmers' orchards, fields, fields, mountains, etc., and try to carefully produce honey that is particular about the nature of Matsue and the flowers and trees unique to Matsue. Although it may not be 100% one type of nectar due to wind direction and weather, we have created natural honey that brings out the characteristics of each nectar by frequently observing the state of the hive.
Another major obsession is "raw honey". Freshly harvested honey is not filtered or heat-treated, providing pristine flavor and nutrition. Because it is raw honey, it contains the original ingredients of honey, such as propolis, royal jelly, enzymes, and amino acids.
Natural honey has bactericidal and antibacterial properties, making it very hygienic. We are working hard every day to carefully collect honey as a family and deliver its blessings to everyone in its original form, mainly in Matsue City, Shimane Prefecture, which is rich in nature.

Commitment to the product

The products of "Matsue Honey" are characterized by a variety of flavors that bring out the individuality of each flower. Here are three of the most popular types of honey.
　
Acacia honey is a classic yet valuable raw honey. It has a refreshing and elegant aroma and sweetness, and a refreshing aftertaste. It is easy to eat even for those who are not used to eating honey, and is called the "queen of honey". Because it is high in fructose, it does not clump easily even in the cold winter months, making it easy to use.
　
Mandarin orange honey is characterized by a refreshing aroma harvested from the fields of the brand tangerine "Ebisumi tangerine" in Mihoseki Town. It is popular among all ages for its refreshing citrus aroma and fresh taste. It is a very fruity honey that is hard to find anywhere else. It has a rich yet smooth texture that can be enjoyed not only with bread or yogurt, but also with a spoonful of it as is. It is also recommended for those who do not like thick nectar.
　
Sakura honey is a precious honey that can be harvested from Japan's representative flowers. It is a rare dish that has a short flowering time and can only be produced in small quantities. It is characterized by its clear nectar color and elegant fragrance, and its rich taste and faint scent of cherry blossoms are especially popular among women. Cherry blossom honey, which makes you feel spring, is characterized by a fruity aroma and has a strong sweetness but a refreshing and elegant aftertaste.

Who are supporting us?

"Matsue Honey" is widely supported by people who want to taste the blessings of nature as it is.
In particular, many female customers in their 30s and 50s, who are highly concerned about food safety and health, have commented that they were impressed by the completely different taste from commercially available honey and that they could enjoy the difference in the scent of each flower.
In 2015, JR West Japan (San'in Good Food Exploration Team), which was trying to discover gems that San'in could be proud of before the operation of the luxury train "Mizukaze", recognized its high quality, and it became loved by people across the country beyond the local Shimane area, such as selling it in Osaka Station and on the train.
In addition to local souvenir shops and department stores in Matsue City, they also sell face-to-face at various marches and events, and one of the reasons why it is so popular is that it has a sense of security that you can see the faces of producers.
For those who value the blessings of nature and want to enjoy the individuality of each flower, we will continue to deliver the charm of "Matsue Honey".
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