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Relove

Relove

リラブ
Vendor
株式会社GPトレーディング
Make every day more comfortable and beautiful. High-quality, scientifically based care for delicate zones that supports the confidence and brilliance of modern women
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T1011401017671

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About the brand

Make every day more comfortable and beautiful. High-quality, scientifically based care for delicate zones that supports the confidence and brilliance of modern women
1
A professional product range that is safe and reliable, developed based on medical and scientific evidence, through strict quality control and research processes.
2
Redefining delicate care not as a "special ritual" but as a daily "lifestyle" that fosters confidence and independence in modern women
3
Based on the concept of "biomedical lab", the cool and sophisticated packaging boasts high visibility in stores
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason why Relove started as a brand was because of a strong desire to make delicate care a part of daily skin care, not something special. In the Asian market, there is a persistent tendency to taboo people to talk about their concerns about their delicate zones, and many women felt unconscious barriers to facing their bodies.
　
The founder, Amber Gu, has seen up close and personal with her colleagues struggling to manage their physical condition in a harsh working environment when she was a flight attendant in her previous job. If women can better understand and cherish their own bodies, they will be able to shine even more. That conviction was the driving force to jump into an inexperienced market.
　
She re-learned raw materials, R& laws and regulations, and market trends from scratch, and consistently pursued "sincerely listening to women's voices". What we want to realize is a society that awakens women's inherent confidence, independence, and elegance through care. Rather than just selling consumables, we want to deliver experiences that improve the quality of life (QOL) by incorporating time to love and care for ourselves into our daily lives. That is the unshakable origin of Relove.

What are we doing?

Relove develops high-quality care solutions that are close to everyday life, based on both scientific evidence and aesthetic sense. The core of the brand is the unique concept of "Function to Fashion". In order to dispel the image of "something to be hidden" unique to delicate care products, a sophisticated design reminiscent of a biomedical laboratory (biomedical research institute) was adopted. When it is displayed in stores, we have built a worldview that makes you want to pick it up as a part of your lifestyle.
　
In product design, we put women's delicate skin first and thoroughly eliminate SLS/SLES and soap-based ingredients. Amino acid-based cleansing ingredients and lactic acid bacteria-derived ingredients provide a hypoallergenic and highly functional formula that does not interfere with the skin's self-cleaning effect. And the commitment to quality extends beyond the ingredients. Relove was the first in the world to develop delicate zone care products at the beauty counter of a department store, renovating the way care should be taken from "hidden" to "shown".
　
In addition to international certifications such as Monde Selection and SNQ, it also obtained AA1000 and ESG certifications in 2024. We have built a production background that delivers high-quality products stably. From delicate zones to full-body skin care. Relove continues to provide comprehensive support for women's bodies and promote new values that foster confidence and self-worth.

Commitment to the product

The biggest feature of Relove's products is their minimalist and sophisticated design, as well as their functionality that thoroughly pursues user comfort. Here are three main products that we especially want buyers to pay attention to.
　
[Lingerie wash: Mild detergent for underwear]
This underwear detergent has gained overwhelming support as an innovative item from Taiwan. It uses a plant-derived enzyme formula to quickly approach stains from menstrual blood and vaginal discharge that have passed over time. It does not damage the fibers of your precious lingerie and keeps them clean while preventing them from losing their shape or fading. The five sophisticated scents will turn the tedious handwashing time into a special ritual of pampering yourself.
　
[Delica cleansing gel: special washing soap]
This cleaning gel has a slightly acidic design that matches the pH value of the delicate zone. Based on amino acid-based cleaning ingredients, it contains persimmon fruit extract and lactic acid bacteria-derived ingredients. It cares for worrisome odors and discomfort while protecting the skin's natural barrier function. The gel's unique smooth texture reduces friction and gently cleanses delicate skin. "Even if you use it every day, it doesn't dry out and your skin is moisturized," which has generated many repeat customers.
　
[Deli care sheet: portable serum sheet]
This is a special sheet that contains plenty of serum ingredients that allows you to reset discomfort on the spot when you are on the go, traveling, or during your period. It is designed to be flushed down the toilet after use, and we propose smart etiquette habits that can be hidden in the pouch. It is a product that symbolizes Relove's "compassion" that is designed to be hypoallergenic and does not cause skin irritation, and is close to the lifestyle of busy modern women.
　

Who are supporting us?

Relove's main target audience is women in their late 20s and 40s, mainly in urban areas. In particular, it is strongly supported by sensitive people who are particular about their own care and lifestyle, and who are looking for high-quality experiences in their daily lives. The actual customer base ranges from working women and the child-rearing generation, as well as people with a high level of beauty and health awareness, and the number of users who sympathize with the brand's worldview through social media and word of mouth continues to increase.
　
In addition, Relove is characterized by its development in department stores, select shops, and other stores that propose a sophisticated lifestyle. At physical stores, we directly convey the appeal and usage of products through careful counseling and experiential promotions by staff. Online stores are also popular for their simple and easy-to-read UI and easy-to-understand product descriptions, and there are many repeat customers and demand for gifts.
　
Buyers have commented that they are looking forward to daily care, that they are more aware of taking care of themselves, and that the packaging is sophisticated and makes them feel better, indicating that Relove's products are accepted as more than just care items and enhance their self-esteem and lifestyle quality.
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