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Lei Bloom

Lei Bloom

レイブルーム
Vendor
株式会社ABIES
With the warmth of natural materials and handwork, it is a lifestyle brand that delivers healing and small luxuries.
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About the brand

With the warmth of natural materials and handwork, it is a lifestyle brand that delivers healing and small luxuries.
1
Focusing on makeup soap and bee wax cream, we offer items that add high-quality moisture and healing time to your daily life.
2
We bring out the original blessings of the materials and create products while pursuing gentleness and comfort to use.
3
Items such as porcelain and resin art are also available, offering a combination of healing and manufacturing experiences.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Lei Bloom was born from the desire to bring small luxuries and healing to everyday life. From my own experience, I strongly felt the importance of adult women who lead busy lives to take time to take care of themselves. When your skin and mind are tired, there are moments when you can reset your mind and body by working on yourself with items that allow you to feel the blessings of nature. We wanted to bring that experience to as many people as possible, so we launched the brand.
　
The origin of the brand is its commitment to natural materials and the warmth of handmade products. In particular, we use carefully selected ingredients such as tea seed oil and deep sea water, and carefully create products that are gentle on the skin and close to the heart. In addition to selling cosmetics and miscellaneous goods, the program also conveys the joy of making things and the importance of time to face oneself through lessons such as porcelain, resin art, and aromatherapy.
　
What Lei Bloom wants to achieve is not just the provision of "things", but the proposal of "comfortable time" and "habits of caring for oneself". By allowing yourself a little luxury in your daily life, you can enrich your mind and spend every day with a positive attitude. I want to be a brand that creates such a cycle.

What are we doing?

At Lei Bloom, we value providing "healing items that take advantage of the blessings of nature" and "time to take care of yourself". In order to realize the brand's worldview, we have meticulous attention to detail in all aspects of product creation and service, from the selection of materials to the manufacturing process and the content of the lessons.
　
In product manufacturing, we carefully select natural materials that are gentle on the skin, such as tea seed oil and deep sea water. In particular, tea seed oil is a traditional oil that has been popular in Japan since ancient times, and is characterized by its moisturizing power and good skin comfort. In order to make the most of these materials, we use the cold process (CP) manufacturing method, which takes time to create soap without applying heat. This manufacturing method takes time and effort, but it does not destroy the original nutrition and aroma of the ingredients, and can bring out the gentleness on the skin to the maximum.
　
In addition, we are conscious of the warmth of nature and simple beauty in the packaging and design of our products, and we value the quality that is chosen as a gift. In addition, porcelain and resin art lessons provide participants with the joy of creating their own works and time to prepare their minds through manufacturing. From the perspective of the SDGs, we strive to create items that can be used for a long time rather than being disposable, and to choose materials that are environmentally friendly.

Commitment to the product

The main feature of Lei Bloom's products is that you can feel the gentleness of natural materials and the warmth of handmade. Among them, the main product, "LeiBloom Original Cosmetic Soap," is made with luxurious tea oil and deep sea water, and is slowly aged using a cold process manufacturing method. After washing, it remains moist and moisturizing, making it safe to use even for those with sensitive skin or those who are concerned about dryness. The scent is also derived from nature, and it is popular because it turns your daily face washing time into a healing moment.
In addition, "LeiBloom Original Men's Makeup Soap" is formulated to meet men's skin concerns, providing both a refreshing washing experience and moisturizing power. It is gentle on the skin after shaving and is a popular gift for partners and family members.
　
In addition, "LeiBloom Bee Wax Cream (Hibiscus)" is a full-body moisturizing cream containing beeswax, plant oils, and hibiscus extract. It can be used on hands, lips, hair tips, and other areas where dryness is a concern. Even a small amount can feel well moisturized, and the size is convenient to carry, making it an item that has many repeat customers.
　
All of these products are loved by many customers as a presence that heals the mind and skin in their daily lives, based on the concept of "a little luxury for yourself".

Who are supporting us?

Lei Bloom is mainly supported by adult women in their late 30s and 50s, who want to take care of themselves even in their busy lives. In particular, it has received high praise from those who are interested in natural materials, organic orientation, and sustainable lifestyles.
　
As a wholesaler, we also sell at natural-oriented select shops and local events and marches, and we have received warm feedback from customers who have actually experienced the products, such as "the skin is moist and in good condition", "the scent is soothing", and "the packaging is wonderful and perfect as a gift". Lei Bloom will continue to be a brand that listens to each and every customer's voice and is close to their mind and body.
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