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Tokyo Sweets Party

Tokyo Sweets Party

トウキョウスイーツパーティー
Vendor
株式会社312
With the motto of "fun to look at, delicious to eat", we plan and manufacture original sweets that combine design that makes you want to take pictures and special deliciousness.
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T8010001239455

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About the brand

With the motto of "fun to look at, delicious to eat", we plan and manufacture original sweets that combine design that makes you want to take pictures and special deliciousness.
1
We consistently carry out product development, manufacturing, and shipping at our own factory in Tokyo, and we can flexibly respond to small-lot OEMs, and we also accept the development of your own sweets.
2
We offer creative products such as cat pudding, painting-like chocolates, and bottled sweets that look great on social media. It will create a gorgeous display of menus and sales floors in cafes and retail stores.
3
There is also an unmanned sales office in Chiba Prefecture that is open 24 hours a day, and a permanent directly managed store in Machida City, Tokyo, to respond to a wide range of wholesale, direct sales, and gift demands. We will deliver "sweet and fun" surprises.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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We didn't just want to make sweet treats when we stepped into the world of Western confectionery. It started with the desire to create a special experience that would bring true joy and surprise to people's hearts in modern society.
　
In an era where social media has permeated our daily lives and visual beauty is important, we have put forward the concept of "fun to watch, delicious to eat". It's not just a marketing ploy but a manifestation of our sincere desire to create emotional moments that will remain deeply etched in the hearts of our customers.
　
Our own factory in Tokyo is truly a sanctuary of creativity. Here, we combine the confectionery manufacturing technology we have cultivated with innovative design to create original sweets that have never been seen before. The adorable expression of the cat pudding, the jewel-like Dubai chocolate, and the colorful bear bottle all create a work of art that adds a special touch to the customer's daily life.
　
Our brand aims to be more than just a product offering; it's about creating an irreplaceable experience that leaves a warm memory in people's hearts and deepens their bonds with loved ones.

What are we doing?

In order to realize our worldview, the most important thing is the perfect harmony between the "soul of craftsmen" and "the challenge of innovation". At our own factory in Tokyo, skilled craftsmen face each product with all their heart, sublimating the confectionery technology they have cultivated so far with a modern sensibility.
　
Commitment to raw materialsis a manifestation of our unwavering belief in quality. By using only carefully selected ingredients and bringing out the original deliciousness of each one to the fullest, we deliver true satisfaction to our customers. In particular, we thoroughly implement uncompromising quality control, from the eggs and dairy products used in the cat pudding to the decorative materials used in Dubai chocolate.
　
Proprietary manufacturing technologyTherefore, we have built a system that can flexibly respond to small-lot production. This makes it possible to meet the detailed requests of each customer and provide a special feeling like a tailor-made.
　
Sustainable ManagementWe also regard this as an important mission. By reducing operating costs through the operation of unmanned stores, and investing in better raw material procurement and technological innovation, we provide customers with higher-value products at reasonable prices. This is also our social responsibility to let more people enjoy delicious sweets.

Commitment to the product

Our flagship products are truly worthy of being called works of art, each with its own unique charm and story.
　
Cat Puddingcontinues to be loved by many customers as a symbol of our brand. The adorable expressions of the cats, carefully crafted one by one, instantly soothe the hearts of those who see them and invite a smile on their faces. The smooth and rich pudding dough is made from carefully selected high-quality milk, and the skilled skills of the craftsmen achieve an exquisite texture. The gentle sweetness that spreads the moment you put it in your mouth creates a truly blissful moment. The number of posts on social media is increasing day by day, and we have received many comments from customers such as "It's too cute to eat" and "The taste and appearance are perfect."
　
Dubai Chocolateis the ultimate luxury sweet that boasts a truly picturesque beauty. Its colorful decorations look like paintings displayed in contemporary art museums. When you take a bite, the deep taste of high-quality chocolate and the exquisite harmony of carefully selected ingredients such as Kadaif dance in your mouth. It is often chosen as a special anniversary or gift, and we have received many words of gratitude, such as "I've never seen such beautiful chocolate" or "The person who gave it to me was impressed."
　
Bear Bottleis an innovative sweet with a visual impact of colorful jelly layers and a refreshing taste. The colorful jelly, beautifully arranged in a transparent bottle, is as fantastic as if it has trapped a rainbow. The fruit's natural balance of sweetness and acidity is exquisite, making it especially popular during hot weather.

Who are supporting us?

Our confectionery is deeply loved by a wide range of customers.
　
Key customer segmentsFirst of all, professionals in the food and beverage industry such as sweets stores and cafes across the country can be mentioned. In these stores, our sweets are valued as centerpieces on dessert menus and as a buzzword during special fairs and events. In particular, we have received many inquiries from stores targeting the younger generation who value Instagrammability, and we have received happy comments such as "the response from customers has been excellent" and "the repeat rate has increased significantly".
　
Individual customersWe use it on a daily basis through directly managed stores in Machida City, Tokyo and 24-hour unmanned stores in Chiba Prefecture. It is often chosen as a reward for themselves or as a gift for their loved ones, especially women in their 20s to 40s, and we have received many warm words such as "I fell in love with the cuteness of the appearance at first sight", "I was impressed by the taste that exceeded my expectations", and "The other person was very happy when I gave it as a gift". Another reason why it has gained great popularity is that it is easy for busy people to use due to the convenience of unmanned stores.
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