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MINABE CRAFT UMESHU

MINABE CRAFT UMESHU

ミナベクラフトウメシュ
Vendor
株式会社CU9
Wakayama Minabe Town's tradition and innovation create "Minabe Craft Plum Wine". It is a new form of plum wine that is full of craftsmanship and creativity.
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T1170001016523

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About the brand

Wakayama Minabe Town's tradition and innovation create "Minabe Craft Plum Wine". It is a new form of plum wine that is full of craftsmanship and creativity.
1
Craft plum wine that accepts the changes of nature and enjoys flavors that do not fit into the predetermined harmony. It is a one-of-a-kind gem that brings out the original aroma and taste of Nanko plum to the fullest and can be enjoyed in a variety of ways to drink it.
2
It features a diverse lineup based on gin, mirin, and Japan sake. Each recipe is full of individuality, and you can enjoy the breadth and depth of plum wine, including rich aromas, richness, and differences in alcohol content.
3
He has won multiple business and design awards in Japan and abroad for his innovative branding. A craft plum wine brand from a farmer that challenges the world.

More about the Brand Owner

高田 遼

RYO TAKADA

Born in Minabe Town, Wakayama Prefecture, to a family of plum farmers, he grew up in an environment where homemade plum wine was part of his life from an early age. After graduating from university, he built a career at a general trading company and an IT company, and in 2021 launched "Minabe Craft Plum Wine". While valuing traditional plum wine making, he also took on the challenge of developing innovative recipes such as the world's first gin-based plum wine. It proposes new values that enjoy changes in taste that make use of the individuality of nature, and disseminates a plum wine culture that harmonizes with high-end lifestyles and international food scenes.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Minabe Town, Wakayama Prefecture is the birthplace of Nanko plums, which is known as the number one plum producing area in Japan.
Since ancient times, the culture of making homemade plum wine at home using plums from one's own fields and enjoying it with the family has taken root.
　
While inheriting the context of the Minabe region, I want to make plum wine that can freely enjoy change with new ideas.
Then, we will inherit the culture and tradition of plum wine and nurture new makers.
With this in mind, we launched a brand called "Minabe Craft Plum Wine".
　
　
　
　
We call "craft plum wine" "craft plum wine" because we use safe and secure Nanko plums grown on our own farm, make them with recipes that highlight their individuality, and where you can see the faces of the producers.
　
Under the system called "Kishu Minabe Plum Wine Special Zone", it is now possible to obtain a liquor production license even with a small annual production volume if plum wine is made from plums produced in that area.
　
"Minabe Craft Plum Wine" carefully selects farmers participating in the special zone and is working to create a new plum wine culture.
　

What are we doing?

Traditionally, plum wine has been associated with a casual image of "sweet", "cheap", and "weak". We will respectfully and boldly propose new value there.
　
　
　
　
Minabe Craft Plum Wine uses plenty of Nanko plums grown on their own farm.
Not only is it sweet, but the rich aroma of Nanko plums, the original acidity, and the balance with the base alcohol provide a multi-layered and deep taste.
　
Its taste extends beyond aperitifs, as well as as pairings with food and desserts as a meal drink.
　
The Nanko plums we use change their expression subtly depending on the weather and natural environment every year.
Changes brought about by nature, not predetermined harmony. A taste created by nature, without disguise.
What kind of "difference" appeared in this year's plum wine? Please feel it from that cup.

Commitment to the product

"Minabe Craft Plum Wine" has a unique lineup of 11 types depending on the base alcohol, sugars, and pickling periods.
　
One of its main products, Yii, is the world's first gin-based plum wine. With an alcohol content of 26%, the refreshing aroma of gin and the sweetness of Nanko ume are perfectly harmonized, making it a dish that allows you to feel the potential of a new plum wine. You can enjoy it like a cocktail just by pouring it with carbonation.
　
　
　
Fuu, which will be released in 2025, is an easy-to-drink plum wine based on mirin. The alcohol content is 8%, no sugar, and only ripe fruits of Nanko plums are used, and the subtle sweetness of mirin and the flavor of plum spreads in your mouth. The moment you take a sip of this plum wine, you can't help but put the "voice of the heart" into the product name.
　
　
　
CRAFT UMESHU SELECTION is a selection where you can enjoy plum wine from No. 1 to No. 10. You can compare plum wine made with various bases such as Japan sake, awamori, shochu, brandy, and whiskey. The alcohol content ranges from 10% to 30%, allowing you to enjoy the individuality of each lineup.
　
　
　
All of the plum wines are made with carefully selected Nanko plums from Minabe Town, and are a gem filled with the attention of the producers. It is also versatile enough to be enjoyed straight, as well as on the rocks, with soda, and as a cocktail base.

Who are supporting us?

Minabe Craft Plum Wine is supported by those who seek new values with its sophisticated taste and appearance that transcends the traditional image of plum wine.
　
In particular, it is loved by a wide range of age groups, especially those in their 30s and 40s, who are highly interested in food and alcohol culture and are particular about ingredients and manufacturing methods.
　
　
　
　
In Japan, pop-up events in sophisticated spaces such as Tsutaya Bookstore and Ginza Six are increasing the number of fans who sympathize with the brand's worldview.
　
In addition, we are actively expanding overseas, such as exhibiting in Taipei, Australia, and the United States, and disseminating traditional Japan plum wine culture to the world with a modern interpretation.
　
　
　
　
In 2025, we will open a physical store at Gakugei University in Tokyo, providing a place to directly convey the charm of craft plum wine to more people.
　
　
　
　
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