About the brand
Rice straws are straws made of completely plant-derived rice that have been developed to realize a sustainable society.
Features of rice straws - 70% rice, 30% cornstarch, no additives, made only from organic ingredients that are friendly to the environment and people
Durability of rice straws - It does not bend easily even if it is soaked in liquid for a long time, for more than 2 hours, and reduces stickiness in the mouth.
Feeling of using rice straws - Compared to paper and other plant-based straws, it is overwhelmingly tasteless and odorless. It is possible to serve important drinks without losing flavor. In addition to rice color, colorful colors are available
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
New Plastic-Free Law and SDGs
40 billion. Japan is a country that is consumed in Japan in just one year.
Plastic straws are a major problem that ranks in the top 7 areas of marine plastic waste. In response to the problem of plastic waste, which imposes a heavy burden on the environment, we will manufacture and distribute rice straws that contribute to environmental improvement by using rice, which is a staple food in Japan.
Tasteless and odorless rice straws
It uses rice, which is one of Japan's representative ingredients, as an ingredient and is manufactured with 100% organic ingredients.
Until now, many plant-based straws have problems with their smell and durability, and there have been many problems, such as not being able to withstand long-term use, and the smell of straws ruining the aroma of food.
This is a product that greatly improves the problems that have been solved so far, such as continuous use for more than 2 hours and no taste and odorless.
Commitment to the product
Why rice?
Compared to the Showa era, rice consumption in Japan has plummeted by more than half.
Japan's rice has been protected through various efforts. We would like to create products that represent Japan using rice, which is the only rice that has achieved 100% food self-sufficiency, and disseminate it not only in Japan but also to the world.
"It's good that rice straws don't smell or taste, and I'm surprised that they're made from 100% natural ingredients."
"I feel proud to use rice, an ingredient that represents Japan's food culture, and I felt that rice straws are a wonderful product because they combine Japan tradition with environmental friendliness."
From food education education at schools to five-star hotels, we have received support from individuals and companies who can sympathize with our values.
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