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【Tokyu Plaza Ginza B1F】A lifestyle brand that handles original "linen" products that decorate kitchens and dining tables. Aprons, mittens, bags, etc. that are particular about materials and designs.

2,010

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bêtises

べティーズ

Vendor

アトリエ・べティーズ株式会社

2,010

Followers

Eco-friendly

Organic

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About the brand

Focusing on aprons, we produce original mittens, placemats, table runners, tote bags, etc. We have a shop in Tokyu Plaza Ginza.

At Betty's, we aim for items that can be used for a long time, and we use high-quality "linen" from all over the world. We aim to create products that are close to high-quality lifestyles.

Linen items often have a relatively simple design, but the playfulness of dyeing, embroidery, and decoration is a unique point of Betty's.

More about the Brand Owner

大谷有里朱

ALICE OTANI

Betty's is a mother-daughter brand launched by a mother and daughter. While cherishing time with family and friends, we have shaped the brand itself with heartfelt memories surrounded by the things we like. The pattern and design of the original fabric items handled by gooods are handled by my second daughter, ALICE. While studying at Keio University's Faculty of Commerce, she studied fashion design, pattern making, and production at ESMOD Tokyo before moving to France. After graduating in 2018 from the Department of Accessories in ESMOD Paris, she gained experience as a designer for several leather goods brands, including Le tanneur, which has been in Paris for more than 100 years. With the experience and design skills cultivated in Paris, we create popular products that are loved by all generations.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Betty's started with three mothers and daughters.

We have lived our lives with great importance on the living environment in our "homes" where we stay for the longest time in our daily lives. Especially in this day and age, I feel that we are being asked again what it means to be comfortable at home.

We love to stick to small crushes and create spaces and things while being excited. I would like to propose ideas for living that will set up a lot of charming pranks and make life exciting and fun.

And I want to create a life that excites many people.

I believe that this is Betty's wish and mission.

What are we doing?

"Bêtises" is the French word for charming prank.

Betty's is such a playful home accessories brand.

Inspired by a Provençal house where you can feel the light and breeze of the Mediterranean, we have a range of natural and warm items.

Focusing on "linen" and "flowers", we create original products that are indispensable for enjoying the time in the kitchen and dining table more richly, and propose an exciting life.

The light-drenched patio brings family and friends together. Wear your favorite apron, cook a hot meal, and smell the scent of freshly picked herbs and lemons. Plates of linen napkins, bread, olives and wine are lined up, and laughter can be heard from them.

Betty's item that encapsulates such a scene full of love.

We hope to create a small crush in your daily life and deliver a time where you can relax from the bottom of your heart in your own way.

Betty's is a mother-daughter brand launched by a mother and daughter, and while cherishing time with family and friends, we have shaped the brand with heartfelt memories surrounded by the things we like.

Please take a look at the world of Betty's.

Commitment to the product

◆ Linen that can be used for a long time

Linen with a natural atmosphere and an elegant luster. It is a type of natural fiber "hemp", and many people are captivated by its pleasant touch.

It is also attracting attention as a very eco-friendly and sustainable material.

However, the appeal of linen is not only that, it is also very durable and is the perfect material for the kitchen scene! It is the strongest of the natural fibers and is twice as strong as cotton. Since it repels water, it is difficult for dirt to soak in, and even if it gets dirty, it usually comes off after washing. In addition, it has the property of increasing its strength when it gets wet, so it is safe to wash it repeatedly.

If you know the characteristics of linen and use it well, you can use your favorite items for a long time.

◆ We use high-quality linen from all over the world.

At Betty's, we use high-quality linens from around the world, such as Lithuanian linen, Kortrijk linen, and Italian linen, and aim to create products that are close to high-quality lifestyles.

Even the same linen has a completely different texture and feel depending on the production area! We offer linen that does not wrinkle easily, linen that is very light, etc., according to the customer's preference.

◆ Playfulness through dyeing and embroidery

Linen items often have a relatively simple design, but the playfulness of dyeing, embroidery, and decoration is added to the linen, which is a unique point of Betty's!

Experienced designers in Paris have carefully designed every detail, interspersed with playfulness and ideas.

The production process is carried out with the cooperation of selected factories. Please enjoy the items carefully crafted by the hands of craftsmen in each field.

Who are supporting us?

It is targeted at women in their 30s and older who want to enjoy cooking and dining time in style.

At the shop on the B1F of Tokyu Plaza Ginza, the main customer base is women in their 40s to 60s, who have taken their hands away from their children and are beginning to spend more time on their own. We have been exposed to many interior goods so far, and we have been supported by customers who are knowledgeable about all kinds of brands, materials, functionality, etc., and are highly sensitive.

"There is no other!" or "I was looking for an item like this!" We have received many positive comments such as "I want another one after using it!"

▼ Excerpt from the review of the online shop

・ (Apron) I think it is the best apron with good taste in texture, color, and design, and warmth in the luxury of linen.

・ (Apron) I was impressed by the gentle color and the beauty of the silhouette when I actually wore it!

・ (Kitchen mittens) I was attracted to the unique design and bought it. I like it because it is so cute that it can be displayed as an interior.

・ (Kitchen mittens) I bought it as a gift for a friend, but I am very satisfied with the cuteness more than I imagined, including the wrapping!

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We have a track record of wholesale sales to all over the country. It is handled by general stores, apparel shops, restaurants, hotels, etc.

We have opened many stores in department stores such as Takashimaya, Mitsukoshi, and Matsuzakaya, as well as commercial facilities such as Marui Loft, and our customers are satisfied.

As a staff apron for restaurants, for several companies

While cost-effective and easy-to-use brands such as Nitori and IKEA are gaining popularity as customer needs, there are few brands that can be recalled first by customers who value "luxury (high quality) × special (unique)", and many people say that it is difficult to find good items.

We are confident that we will provide it as an item that will please such customers.

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Return unsold inventory

There is a return period, so you can rest assured even if you are purchasing for the first time. Try different brands.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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Create the perfect merchandising plan backed by brand stories and AI-driven recommendations.

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About the brand

More about the Brand Owner

大谷 有里朱

ALICE OTANI

Learn more about this brand

What are we doing?

Commitment to the product

Who are supporting us?

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大谷有里朱