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Nenilimo
A high-quality and functional linen towel made with "Omi hemp" born from a tradition of more than 500 years
1
Nenilimo is a linen-based lifestyle brand developed by the Kaitak Family, a comprehensive apparel manufacturer that boasts the industry's top share in the nightie field such as pajamas.
2
The product uses Omi hemp, a traditional fabric from Shiga Prefecture with a history of more than 500 years. We make high-quality and functional linen towels that suit the climate of Japan.
3
Based on the concept of "providing daily necessities that enrich the lives of modern people," the brand aims to be a brand that can contribute to the local community.
Brand Owner
More about the Brand Owner
山下 秀一
SHUICHI YAMASHITA
He has been involved in the planning of jeans for about 30 years at Kaitac International Co., Ltd., a comprehensive apparel manufacturer, and has been involved in the planning of original jeans for his own brand, major specialty stores, and department store brands. In 2015, he transferred to Kaitak Family Co., Ltd. Attracted by the traditional materials handled by the company from all over Japan, he began developing a brand that focused on the production area. In 2021, "Nenilimo" was launched. We are taking on the challenge of developing hemp fabric products with new values based on modern interpretations using traditional materials that have the practicality that best suits the climate and climate of Japan.
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Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
I want to convey the charm of the traditional fabric "Omi hemp" that is rich in practicality and enriches our lives.
I have been involved in jeans planning for 30 years at a general apparel manufacturer, and I have experienced that there are many wonderful things in Japan, such as denim from Okayama and towels from Imabari. Since 2016, we have been exploring the possibility of creating new and valuable products using traditional domestic materials, and have been frequently visiting Takashima City, Shiga Prefecture for product development. At that time, I learned that in addition to Takashima's cotton fabrics, there are silk fabrics in the northern part of the lake and hemp fabrics in the eastern part of the lake as special products around Lake Biwa.
In Higashiomi, I met Mr. Bungoro Tsuji of the hemp trading company, which specializes in hemp silk. Mr. Tsuji is like a living character of hemp, and I was able to hear in detail about the history of hemp and the story of hemp in Omi. I was impressed by Mr. Tsuji's story and the high quality of hemp products, and I came up with the idea of making a project using Omi hemp. At that time, I was captivated while using the "linen bath towel" that I received as a souvenir, and I wanted to make all the towels at home like this, which led to the birth of Nenirimo.
Through Nenirimo, we would like to convey the goodness of hemp fabrics, which are a specialty of Lake Shiga, and let people experience that this product is truly rich in practicality and enriches their daily lives. Speaking of hemp, while there are many imported products, I would like to convey the splendor of hemp fabrics produced in Japan and the high level of manufacturing technology.
The brand name is taken from the initials of "Omima", which can be used annually (nenkan), the traditional work of Japan "Omi Ma", the charm of linen, and manufacturing.
What are we doing?
Fully demonstrate the functionality of Omi hemp. Development of linen towels that enrich people's lives
Omi hemp has a long history among textile production areas, and has a reputation for its unique high technology, especially in the fabric finishing process. Omi hemp, which is finished and made by skilled craftsmen with their own technology, is really good, but it takes time and effort to manufacture, so it is a very expensive product.
I would like to make the goodness of the production area widely known through my products, but high-end products that are only available to a few people will not be able to establish an industry. I believe that Nenilimo must be a product that is accessible to the general public and has excellent cost performance.
Therefore, we focused on the fact that hemp (linen) is characterized not only by its functions such as water absorption and quick drying, but also by being a product that can be used for a long time with outstanding strength among natural fibers, and that it is a product that leads to the SDGs. Linen towels were born with the aim of specializing in daily necessities that are ideal for conveying this and making them want to recommend and give to others.
In general, a "good towel" is a towel made of cotton pile weave that is fluffy, comfortable to wipe and absorbs moisture quickly, but unfortunately, Nenirimo does not have the fluffy wiping comfort of high-end cotton towels at all. However, when it comes to the most important function of towels, which is to wipe off water quickly, it is no match for cotton. Instead of being fluffy, cotton towels take all the stress out of them. It exhibits the unique charm of towels made of Omi hemp, such as quick-drying, antibacterial, water absorption, durability, and thinness.
Commitment to the product
It is a cloth towel made of 100% linen made from the traditional industry "Omi hemp" in the Koto production area of Shiga Prefecture. Compared to ordinary pile towels, it can be stored very compactly and boasts excellent water absorption among natural fibers. We offer bath towels, face towels, kitchen towels, and linen towels of different sizes.
< Product Features>
(1) Not bulky
Motilon has excellent storage and portability, and even if the washing machine is full, it will not be full of cotton dust when washed with other things.
(2) Quick drying
If you hang it indoors, it will be almost dry in one and a half hours. It's not like the weather is bad and you can't finish your laundry.
(3) Cleanliness and antibacterial
Hemp dries quickly, so bacteria are less likely to grow and it does not smell. In addition, Nenilimo has an antibacterial and deodorant TioTio®PREMIUM treatment (*1), so you don't have to worry about the peculiar odor of towels.
*1 TioTio®PREMIUM processing is a registered trademark of Sunward Shokai Co., Ltd.
(4) Stylish package
It comes in a simple and stylish package that is perfect for gifts. After all, it is compact, so people will be surprised, "Is this a bath towel?"
(5) Durability
It is a sturdy item that can be used for a long time. Hemp is extremely strong, and the more you wash it, the more its texture increases. It lasts a long time, so it can be said that it is cost-effective. It is a sustainable product that can be used for a long time, so there is less need to throw it away.
Linen bath towel
Among Nenirimo towels, bath towels are the easiest to understand the goodness of Omi ma. It is the same 120 cm × 60 cm size as a regular bath towel and can wipe off moisture from your body and hair.
Size: W120cm X H60cm
Color:white/beige
When using, please press it with a pom-pom to absorb moisture. Please note that strong scrubbing may damage the skin.
Who are supporting us?
Nenilimo is recommended for these people.
・ Those who want to live a simple and prosperous life
・ Those who are busy with work, childcare, etc.
・ Those who are particular about storage
・ Those who are interested in sustainability and social contribution
In addition to our own online shop and e-commerce sites such as Rakuten, we are available at lifestyle proposal select shops, interior shops, and gift shops nationwide.
In addition, we have received the following impressions from users.
・ It is compact and dries quickly, so it is used for sports gyms and camping.
・ It looks stylish, so if you have several pieces, it will blend in with the interior of the room.
・ It is a little expensive, but it is fashionable and practical, so I bought it as a gift.
All products
There are no products available for display
Products
All products
There are no products available for display
Nenilimo
A high-quality and functional linen towel made with "Omi hemp" born from a tradition of more than 500 years
1
Nenilimo is a linen-based lifestyle brand developed by the Kaitak Family, a comprehensive apparel manufacturer that boasts the industry's top share in the nightie field such as pajamas.
2
The product uses Omi hemp, a traditional fabric from Shiga Prefecture with a history of more than 500 years. We make high-quality and functional linen towels that suit the climate of Japan.
3
Based on the concept of "providing daily necessities that enrich the lives of modern people," the brand aims to be a brand that can contribute to the local community.
Brand Owner
More about the Brand Owner
山下 秀一
SHUICHI YAMASHITA
He has been involved in the planning of jeans for about 30 years at Kaitac International Co., Ltd., a comprehensive apparel manufacturer, and has been involved in the planning of original jeans for his own brand, major specialty stores, and department store brands. In 2015, he transferred to Kaitak Family Co., Ltd. Attracted by the traditional materials handled by the company from all over Japan, he began developing a brand that focused on the production area. In 2021, "Nenilimo" was launched. We are taking on the challenge of developing hemp fabric products with new values based on modern interpretations using traditional materials that have the practicality that best suits the climate and climate of Japan.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
I want to convey the charm of the traditional fabric "Omi hemp" that is rich in practicality and enriches our lives.
I have been involved in jeans planning for 30 years at a general apparel manufacturer, and I have experienced that there are many wonderful things in Japan, such as denim from Okayama and towels from Imabari. Since 2016, we have been exploring the possibility of creating new and valuable products using traditional domestic materials, and have been frequently visiting Takashima City, Shiga Prefecture for product development. At that time, I learned that in addition to Takashima's cotton fabrics, there are silk fabrics in the northern part of the lake and hemp fabrics in the eastern part of the lake as special products around Lake Biwa.
In Higashiomi, I met Mr. Bungoro Tsuji of the hemp trading company, which specializes in hemp silk. Mr. Tsuji is like a living character of hemp, and I was able to hear in detail about the history of hemp and the story of hemp in Omi. I was impressed by Mr. Tsuji's story and the high quality of hemp products, and I came up with the idea of making a project using Omi hemp. At that time, I was captivated while using the "linen bath towel" that I received as a souvenir, and I wanted to make all the towels at home like this, which led to the birth of Nenirimo.
Through Nenirimo, we would like to convey the goodness of hemp fabrics, which are a specialty of Lake Shiga, and let people experience that this product is truly rich in practicality and enriches their daily lives. Speaking of hemp, while there are many imported products, I would like to convey the splendor of hemp fabrics produced in Japan and the high level of manufacturing technology.
The brand name is taken from the initials of "Omima", which can be used annually (nenkan), the traditional work of Japan "Omi Ma", the charm of linen, and manufacturing.
What are we doing?
Fully demonstrate the functionality of Omi hemp. Development of linen towels that enrich people's lives
Omi hemp has a long history among textile production areas, and has a reputation for its unique high technology, especially in the fabric finishing process. Omi hemp, which is finished and made by skilled craftsmen with their own technology, is really good, but it takes time and effort to manufacture, so it is a very expensive product.
I would like to make the goodness of the production area widely known through my products, but high-end products that are only available to a few people will not be able to establish an industry. I believe that Nenilimo must be a product that is accessible to the general public and has excellent cost performance.
Therefore, we focused on the fact that hemp (linen) is characterized not only by its functions such as water absorption and quick drying, but also by being a product that can be used for a long time with outstanding strength among natural fibers, and that it is a product that leads to the SDGs. Linen towels were born with the aim of specializing in daily necessities that are ideal for conveying this and making them want to recommend and give to others.
In general, a "good towel" is a towel made of cotton pile weave that is fluffy, comfortable to wipe and absorbs moisture quickly, but unfortunately, Nenirimo does not have the fluffy wiping comfort of high-end cotton towels at all. However, when it comes to the most important function of towels, which is to wipe off water quickly, it is no match for cotton. Instead of being fluffy, cotton towels take all the stress out of them. It exhibits the unique charm of towels made of Omi hemp, such as quick-drying, antibacterial, water absorption, durability, and thinness.
Commitment to the product
It is a cloth towel made of 100% linen made from the traditional industry "Omi hemp" in the Koto production area of Shiga Prefecture. Compared to ordinary pile towels, it can be stored very compactly and boasts excellent water absorption among natural fibers. We offer bath towels, face towels, kitchen towels, and linen towels of different sizes.
< Product Features>
(1) Not bulky
Motilon has excellent storage and portability, and even if the washing machine is full, it will not be full of cotton dust when washed with other things.
(2) Quick drying
If you hang it indoors, it will be almost dry in one and a half hours. It's not like the weather is bad and you can't finish your laundry.
(3) Cleanliness and antibacterial
Hemp dries quickly, so bacteria are less likely to grow and it does not smell. In addition, Nenilimo has an antibacterial and deodorant TioTio®PREMIUM treatment (*1), so you don't have to worry about the peculiar odor of towels.
*1 TioTio®PREMIUM processing is a registered trademark of Sunward Shokai Co., Ltd.
(4) Stylish package
It comes in a simple and stylish package that is perfect for gifts. After all, it is compact, so people will be surprised, "Is this a bath towel?"
(5) Durability
It is a sturdy item that can be used for a long time. Hemp is extremely strong, and the more you wash it, the more its texture increases. It lasts a long time, so it can be said that it is cost-effective. It is a sustainable product that can be used for a long time, so there is less need to throw it away.
Linen bath towel
Among Nenirimo towels, bath towels are the easiest to understand the goodness of Omi ma. It is the same 120 cm × 60 cm size as a regular bath towel and can wipe off moisture from your body and hair.
Size: W120cm X H60cm
Color:white/beige
When using, please press it with a pom-pom to absorb moisture. Please note that strong scrubbing may damage the skin.
Who are supporting us?
Nenilimo is recommended for these people.
・ Those who want to live a simple and prosperous life
・ Those who are busy with work, childcare, etc.
・ Those who are particular about storage
・ Those who are interested in sustainability and social contribution
In addition to our own online shop and e-commerce sites such as Rakuten, we are available at lifestyle proposal select shops, interior shops, and gift shops nationwide.
In addition, we have received the following impressions from users.
・ It is compact and dries quickly, so it is used for sports gyms and camping.
・ It looks stylish, so if you have several pieces, it will blend in with the interior of the room.
・ It is a little expensive, but it is fashionable and practical, so I bought it as a gift.
All products
There are no products available for display
Products
All products
There are no products available for display
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