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Hayate Liquor Sales

Hayate Liquor Sales

ハヤテシュハン
Vendor
株式会社はやてインターナショナル
We import carefully selected wines and liqueurs from the Middle East and Jordan.
    Terms of sale and trade
    EC MallLive CommerceIn-house ECWholesale & WholesalerOEMVolume Discount
Shipping fees

Calculated separately

Liquor License

YES

Invoice registration number

T6020001143476

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About the brand

We import carefully selected wines and liqueurs from the Middle East and Jordan.
1
We directly import wines made from natural farms in Jordan.
2
Through direct routes with Jordan, we introduce truly great products to Japan.

More about the Brand Owner

セルハン 治

Hosamu SERHAN

He is half Jordanian and half Japanese, half Japanese. Started the import-export business with the desire to introduce more of Jordan's best products to Japan. By interacting directly with local producers, we have established our own import routes.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

Auto-translated
The story of Hayate International Co., Ltd. began with the passion of its CEO, Serhanji District. He was born and raised in Japan and Jordan, a place where two cultures and histories intersect, and has dreamed of becoming a bridge between the two countries. The name "Hayate," meaning "Hayate" in Japanese and "life" in Arabic, carries a strong desire to keep challenging yourself with the force of storms to enrich your life.
　
The founding was motivated by the desire for more Japanese people to discover the wonderful products produced by Jordan's rich nature and traditions. We want to bring authentic flavors and aromas that can only be enjoyed locally—such as Jordanian wine, liqueurs, and water tobacco (shisha)—to Japanese dining tables and everyday life. That vision came to fruition in October 2021 when we established a company in Yokohama.
　
However, the path was never smooth. We faced numerous challenges, including cross-border business practices, logistical barriers, obtaining liquor licenses and strict regulations, and building trust with local partners. Even so, Selhan has moved forward step by step together with local staff and Japanese colleagues, driven by the belief that "we want to deliver truly good things."
　
Hayate International aims for more than just import/export. To mutually understand the cultures and values of Japan and Jordan, and to create new experiences that enrich life. We want to realize a future where people from both countries discover each other's charms and connect with smiles. To that end, we will continue to take on new challenges.

What are we doing?

The worldview that Hayate International aims to realize is to serve as a "bridge connecting Japan and Jordan," enriching the cultures, traditions, and lives of the people of both countries. To achieve this, we go beyond simply importing and exporting products; we work closely with local producers and partners to thoroughly create products that emphasize quality and storytelling.
　
In the alcoholic beverage sector, we introduce Jordan's representative traditional spirits, such as Zumot wines and Arrack, to the Japanese market. We overcame each legal hurdle one by one, such as obtaining a liquor sales license and easing conditions, enabling sales through diverse channels such as department store festivals, online stores, and restaurant events.
　
Furthermore, from the perspective of the SDGs, we are working to create local jobs, support sustainable agriculture, and promote fair trade. Strengthening collaboration with local Jordanian staff to build an efficient import-export system utilizing our logistics network. In Japan, we value coexistence with local communities by utilizing our liquor sales licenses for event management and restaurant support.
　
At the core of these initiatives lies a strong commitment to delivering genuine value. By conveying not just products, but the stories behind them and the feelings of the producers, we create new encounters and inspirations between Japan and Jordan.

Commitment to the product

Hayate International's flagship products are all masterpieces nurtured by Jordan's land and traditions. Among them, the most notable is Zumot's "Saint George" wine series, the traditional "Arrac" wine.
　
First, the "Saint George" wine is carefully crafted at local wineries using grapes nurtured in Jordan's fertile soil and clear air. With a wide variety of red, white, and rosé flavors, the balance of fruitiness and acidity is exquisite. Known for its delicate flavor that suits Japanese dining tables, it is highly praised by wine enthusiasts. In particular, the "Wine Maker's Selection" and "Reserve" series are highly rare due to their limited production, making them ideal for events and gifts.
　
Next, Jordan's traditional distilled spirit, "Arrack," is a Middle Eastern spirit characterized by its anise aroma. Zumot's "Arak Al Zumot" and "Arak Al Bustan" combine local traditional manufacturing methods with modern cleanliness. When diluted with water, it turns milky white, making it perfect for aperitifs or to create buzz at parties. As a rare authentic Arrack in Japan, it is gaining attention at restaurants and bars.
　
These products are available through various channels such as department stores and various online stores, and tastings and experiences are also offered during event booths. Customers have shared comments such as "I feel the exotic atmosphere" and "I was moved by the authentic taste," leading to an increase in repeat customers. Hayate International delivers not just imports, but masterpieces that combine story and quality.

Who are supporting us?

Hayate International's products are supported by a wide range of customers. The main targets are men and women in their 30s~50s who are interested in different cultures and authenticity, gourmets who love wine and spirits, and professionals from restaurants and bars.
　
The actual customer base mainly consists of department store event visitors and individual users nationwide who use various online stores. We also have many corporate customers such as restaurants, liquor stores, and bars.
　
The stores where they sell are characterized by their unique and highly selective dining establishments. They choose Hayate International products with the desire to "offer authentic flavors that are unlike any other" and "to deliver new experiences to customers."
　
Buyers have shared many impressed comments such as, "It was my first time trying Jordanian wine, but it was even tastier than I imagined," and "I can't forget the aroma of Arrack." These customer voices and the presence of repeat customers are our driving force.
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