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Tesoro Doggie Rice

Tesoro Doggie Rice

Now on sale ~5/20 14:59
テソロワンコゴハン
Vendor
いろんなC株式会社
Additive-free dog meals and snacks delivered with the selection of ingredients and gentle handmade materials unique to butcher shops. It adds excitement and peace of mind to your daily meals.
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T8030001143399

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About the brand

Additive-free dog meals and snacks delivered with the selection of ingredients and gentle handmade materials unique to butcher shops. It adds excitement and peace of mind to your daily meals.
1
It looks delicious and makes use of the knowledge of butcher shops and dog nutrition, and additive-free rice with an excellent bite.
2
As a precious member of the family, the brand was born from the desire to deliver the joy of eating and a happy time.
3
In addition to the track record of handling at Seibu Department Store, TSUTAYA, and Yokohama Red Brick warehouses, we have a wholesale record and trust in more than 80 stores nationwide.

More about the Brand Owner

長沼　愛

NAGANUMA AI

After graduating from Aoyama Gakuin Women's Junior College, she worked for NTT East Service. After that, I went to New York to study abroad, and I was very impressed by the dog-friendly society where dogs are naturally accepted as family members. After returning to Japan, as he came into contact with the knowledge of meat when he got married, he realized how well it goes well with dog rice. We launched Tesoro with the desire to deliver delicious and safe food to dogs, who are members of the family. He obtained a qualification as a dog nutritionist and devised recipes that make use of the knowledge of meat and side dishes he cultivated at a butcher shop to make people feel that they look delicious. In addition to handling at Seibu Department Store, TSUTAYA, and Yokohama Red Brick warehouses, we also have wholesale experience to more than 80 stores nationwide, and are also active as recipe supervisors and advisors.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Tesoro is a brand that was born out of the desire to make the time spent with your dog, who is a member of the family, even more special. The trigger was that the third-generation couple of Naganuma Butcher Shop, a long-established 75-year-old butcher shop, wanted to "use the knowledge and experience of a butcher shop to deliver truly safe rice to dogs." Just like human food, I want to cherish the obvious thing that "the body is made by what it eats" for your dog. Even in busy days, I want to be close to your dog's wishes for health and happiness. With this in mind, Tesoro started in earnest in March 2020.
　
The name Tesoro means "treasure". So that every day with your dog will be like an irreplaceable treasure. May family ties deepen through meals. Tesoro rice and snacks are full of such wishes.
　
In addition, we take advantage of the reliable purchasing routes that Naganuma Butcher Shop has built up to create additive-free, handmade food that uses plenty of high-quality meat. In particular, they generously use ingredients that are difficult to obtain, such as fresh Wagyu liver. It is highly nutritious and is designed to be safe for any dog, from puppies to senior dogs.
　
Tesoro aims to make your dog and their owner smile together every day. May meal time be more fun and happier. Tesoro will continue to walk with the desire to "spend as much time as possible with your dog and with strong memories".

What are we doing?

Tesoro is a brand that plans and manufactures rice, treats, and deli for your dog by utilizing your knowledge of meat unique to butchers and your knowledge as a dog nutritionist.
　
Tesoro offers a variety of products based on the concept of "meals that your dog and family can enjoy together." The biggest commitment is to use plenty of fresh, high-quality meat unique to a long-established butcher shop, and to finish it without additives and by hand. We do not use any preservatives, colorants, or preservatives, and value the original deliciousness and nutrition of the ingredients.
　
In addition, while valuing the deliciousness of the ingredients, we have devised recipes that are additive-free and make people feel that they look "delicious" without even looking at them. From products that are easy to incorporate into daily meals to menus that allow you to enjoy a sense of seasonality and specialness, we propose foods that can excite your dog and its owner together.
In addition to product development, we are also engaged in a wide range of initiatives related to "dog food", such as supervising recipes at POP UP events, devising restaurant menus that allow dogs, and providing dog food advisors for new businesses.
　
We are also actively working to reduce food loss. By linking ingredients with Naganuma Butcher Shop and Tesoro, surplus ingredients are used without waste. We choose raw materials produced in an ethical environment and aim for a sustainable future.
　
In product development, we also consider the nutritional balance and allergies of your dog, and we continue to make prototypes and improvements. For example, there are many menus such as pizza and chicken rolls that look fun and make you feel like a party with your owner. All products are filled with the idea of "making spending time with your dog more enjoyable and more secure."

Commitment to the product

All of Tesoro's products are designed to be enjoyable with your dog. Among them, we will introduce three main products and featured products.
　
The first is "Dog PIZZA". It looks like an authentic pizza, and there are many variations such as quattro pizza, half and half, tomato and white. Of course, it is additive-free and handmade, and only ingredients that are safe for dogs to eat. For parties and special occasions, it is very popular for having a pizza party with the whole family. Even on SNS, "My child was crazy about eating it!" and "It looks great in photos!" It's a hot topic.
　
The second is "meatballs". It is made with 100% meat such as chicken, liver, tenderloin, and pork, and there are no adulterations or unnecessary additives. In particular, we carefully select fresh ingredients unique to butchers, such as domestic chicken tenderloin, branded pork, and lamb. There is also a room temperature storage type, making it easy to carry around for walks and outings. It is a popular product with many repeat customers, saying, "The bite is amazing!" and "You can give it with peace of mind."
　
The third is "chicken rolls". The cute floral cross-section is a product that warms the hearts of the owners, and is very popular with wholesalers. It is very popular because it is easy to install and easy to install.
　
The fourth is "cookies and jerky". The lineup includes cookies made with Wagyu liver and rice flour, and beef heart jerky without salt, all with health in mind. Many fans want to tell someone or give it as a souvenir.
　
The appeal of Tesoro is that you can choose all the products according to your usage and occasion. Customers use it for a variety of occasions, such as "on their dog's birthday or anniversary," "as a daily reward," and "as a gift for their friends." We will continue to pursue "fun with your dog".

Who are supporting us?

Tesoro is supported by people who consider their dogs as important family members and want to be particular about their food. It is chosen not only by those who are looking for a sense of security in their daily meals, but also by those who are health-conscious and additive-free, who want their dogs to enjoy a meal with a sense of seasonality and specialness, and those who are attracted to the cuteness and deliciousness of their appearance.
In addition to quality, we have also received support from owners and buyers who sympathize with the brand's thoughts and worldview. In addition to handling at Seibu Department Store, TSUTAYA, and Yokohama Red Brick Warehouse, we have wholesale experience to more than 80 stores nationwide, and have been selected for a wide range of occasions, such as being featured in web magazines and social media, supervising recipes at POP UP events, and devising dog-friendly restaurant menus.
　
Actual buyers range from owners of small dogs such as toy poodles, Shiba Inu, and dachshunds to families with senior dogs. Many dogs' smiles have been shared on social media such as Instagram on "#tesoroのごはん", and many people have commented, "I love my child!" and "I can give it to you with peace of mind."
　
In addition, gifts are in high demand and are popular as gifts for birthdays, anniversaries, and friends. It is also available at pet cafes, select shops, and accommodation cafes such as Kamakura Aoyama, and is spread to dog lovers nationwide through physical stores and online shops.
　
Even in wholesale, we receive inquiries from various business formats such as restaurants, pet stores, and online shops, and the number of repeat customers and fans is increasing. Through Tesoro's products, we have received many happy comments such as "spending time with my dog has become more enjoyable" and "family conversations have increased". We will continue to support your "dog life"!
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