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INNERSENSE

INNERSENSE

インナーセンス
Vendor
株式会社インナーセンスアジア
A clean beauty hair care brand from a salon that pursues the health of hair and the earth. Support is expanding from the highly sensitive group at department stores and select shops.

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T1010001248553

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About the brand

A clean beauty hair care brand from a salon that pursues the health of hair and the earth. Support is expanding from the highly sensitive group at department stores and select shops.
1
Developed at Isetan Shinjuku store, Ron Herman, Cosme Kitchen, etc. Salon quality developed by professional stylists, and is strongly supported by people in their 20s and 40s who are highly aware of beauty.
2
Led by B Corp, we have obtained certifications for activities that protect nature, such as carbon neutrality and free animal testing, and return 1% of our sales to environmental protection. Capture the purchasing intention of ethical consumers.
3
With more than 3,000 NO lists for petroleum-derived synthetic surfactants and silicones, we have a range of high-performance hair care liners with strict cleanliness standards to meet a wide range of customer needs.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Inner Sense was born to pursue the essential health and harmony of hair and scalp. The reason for the launch of the brand is that the founder himself, as a professional salon stylist and a parent of a child with Williams syndrome, strongly felt the need for hair care that can achieve the beauty of hair, human health, and even the global environment at the same time. Conventional hair care products tend to prioritize health, safety, and environmental impact due to their emphasis on functionality and finish. However, we started Inner Sense in search of "something that can be used with real peace of mind" and "something that is sincere to hair, people, and the earth."
　
The brand's goal is to create universal value that is not influenced by fad or temporary trends. Based on the belief that the beauty of hair comes from a healthy scalp and harmony between mind and body, we have built a simple and high-performance wellness system. Our mission is to bring out the natural power of hair and support you to spend every day comfortably.
In addition, Innersense values "conscious transparency". From the selection of ingredients to the manufacturing process and packaging, we pursue integrity and cleanliness in everything. We thoroughly eliminate harmful ingredients that put a strain on the hair and scalp, and carefully select and formulate ingredients of natural origin. In addition, we are actively working on sustainability, such as B Corporation certification, carbon neutrality, and plastic neutrality, and continue to be a brand that fulfills its responsibility to society and the earth.

What are we doing?

Innersense offers a simple yet high-performance wellness system that fundamentally overhauls hair and scalp health. In order to embody the brand's worldview, we thoroughly adhere to the three pillars of "quality and effectiveness", "conscious transparency", and "consideration for people, hair, and the planet" in product development.
　
First of all, the most important thing in product manufacturing is the professional quality from the salon. All products have been developed with a strict eye by hair experts and are designed to make you feel a tangible change in your daily care. For example, shampoos and conditioners are available to choose from according to your hair type and scalp condition, so you can take the best approach to any hair.
　
We are also very particular about the selection of raw materials. We use organic ingredients whenever possible, mainly naturally derived ingredients, and eliminate more than 3,000 harmful ingredients. The ingredients are processed with minimal processes to ensure maximum purity and effectiveness. This minimizes the strain on the hair and scalp while achieving a solid effect.
　
Our commitment to sustainability is also a major feature of the brand. Obtained B Corporation certification and achieved 100% carbon neutrality and plastic neutrality. We actively use recycled materials for our packaging, and as a 1% member of Planet, we donate a portion of our sales to environmental protection activities.

Commitment to the product

Innersense products are characterized by their minimalist and sophisticated designs and high functionality that brings out the natural beauty of your hair. Here are three of our main products.
　
1. Sweet Spirit Leave-In Conditioner (leave-in treatment)
It is a light mist type that instantly untanglings all hair types and textures, leading to finger-smooth hair. It's also perfect for a base before styling or for a refresher on the go. It is not greasy and gives a natural shine and cohesion, making it easy to use on busy mornings or on the go. The scent is subdued and blends in with any occasion.
　
　
2. Hydrating Cream Hair Bath (Shampoo)
The fine foam that contains plenty of moisture gently envelops the scalp and hair, leaving it moisturized and cleansed. It is especially recommended for those who are concerned about stiffness and dryness, as well as those with damaged hair. Naturally derived moisturizing ingredients penetrate deep into the hair, making it surprisingly smooth after washing. The minimalist bottle design also harmoniously blends into the bathroom, transforming daily care into a pleasant time.
　
　
3. Pure Clarifying Mask (Rinse Off Hair Pack)
It gently removes fine particle dirt, styling product residue, and color damage that accumulates in daily life, and resets hair and scalp to a clean state. By incorporating it as a special care once a week, the hair's original softness and transparency will be restored. It is light to use, and after rinsing, the hair is surprisingly soft and smooth with the fingers.
　
Both products are easy to use, reliable and sleek in packaging that are close to modern lifestyles. Many customers have commented that their hair has been reborn, and that they are looking forward to taking care of their daily care.

Who are supporting us?

Innersense has gained wide support from a sensitive user base, mainly in urban areas. The main target audience is women in their late 20s and 40s who are particular about the health of their hair and scalp and are also interested in ingredients and sustainability. In particular, it is chosen by those who prefer natural and organic cosmetics, professionals who seek salon quality, and those with a high level of beauty awareness.
　
The actual customer base is diverse, including department stores, select shops, organic cosmetics stores (Cosme Kitchen, Biople, etc.), and salon stores. It is often handled at sensitive stores such as Isetan Shinjuku store and Ron Herman, and orders from all over the country are increasing via the online store.
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