Leave-in treatment KIZUKA

キズカ(アウトバストリートメント)
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株式会社ビッグイン
This is an outbath treatment that has been perfected by a stubborn treatment craftsman through trial and error of about 3000 patterns. It doesn't look cool, but I put my time, money, and life on things.
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T1140001122803

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About the brand

This is an outbath treatment that has been perfected by a stubborn treatment craftsman through trial and error of about 3000 patterns. It doesn't look cool, but I put my time, money, and life on things.
1
After mixing 3000 patterns, what I realized was "how to mix" rather than "what to mix". A one-of-a-kind manufacturer specializing in outbath treatment that is particular about the shape and size of the pot
2
The amount of one serving is the size of two grains of rice (0.3-0.5g), which is unthinkable with conventional wisdom. One bottle is 150g and is about a year's worth, so it is cost-effective.
3
Shampoo and hair dryer do not have to be luxury products. The next morning, you can feel the excitement. Samples can be provided, so it is easy to propose to customers.

More about the Brand Owner

大内一毅

オオウチカズキ

A self-proclaimed craftsman who loves the best treatments in Japan. Joined Daiwa Securities as a new graduate→ left the company with a balance of 70,000 yen and started a business. He earned daily money by working as a golf caddy and learned HTML/CSS on his own in the evening after work. He has been operating the student coupon site "University Town" for three and a half years. In 2013, we started exporting Japan products to China. At the same time, he began to research treatments. Approximately 3,000 patterns are used through trial and error, focusing not only on the ingredients, but also on the temperature and order of mixing, and the shape of the pot. When I visited cosmetics factories across the country, only two factories responded to my requests for mixing temperature and kettle shape. KIZUKA was born at the request of those two companies. It was incorporated in July 2021 and started selling KIZUKA. I completely shook off product out (making products that I thought was good) instead of market in (making products that sell). We will handle all the website production, accounting, shipping, and legal affairs (registration and trademark application) by one person, and strive to provide it at a slightly more affordable price.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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[Underlying Thing]
Reflection when working at a securities company is the foundation. I was selling financial products that I thought I wouldn't buy to customers with a lot of sales pitches.
It was not for the customer, but for my own sales performance. I really want to recommend a different product, but as long as I am a salaryman, I have to follow the company's policy, and I have always had that conflict.
That thought reached a critical point and I started my own business, but at that time I decided that I would only make things that I thought were good, and I would not sell them.
 
[Kick]
I had no interest in beauty at all. In 2013, an acquaintance of a hairdresser in Kobe said, "I've tried about 500 types of shampoos and treatments all over Japan, but none are good." At that time, I was exporting Japan products to China, but the business was getting off track to some extent and I had time, so I said with a light heart, "If you don't have it, you can make it, I'll make it."
 
 
[Q. What was the most difficult thing?] 】
A. After visiting more than 50 factories, I finally found a company that could request manufacturing.
 
If the timing of mixing is off by 0.5 degrees, the feel will be completely different. The size of the pot you mix changes the conductivity of heat. I had a hard time finding a factory that would satisfy my selfishness.
 
[Q. What was the good thing about continuing?] 】
A. When we hear the customer's voice of joy
 
Many messages such as "I was finally able to escape the treatment refugees" and "I can't do it without KIZUKA" are my driving force.
The wife of my classmate at Daiwa Securities also has repeat visits, but when she contacted me and said, "Thank you for making such a good thing,"Work that is appreciated on top of receiving moneyI felt so happy.

What are we doing?

Creating treatments that give shape to beliefs
 
When I was a securities man who was dazzled by money and only talked about convenient things and pushed sales. I started my own business because I didn't like that, but I realized that I couldn't stick to my beliefs without money. The answer I gave was to build the foundation of my life as a salaryman and make products that stick to my beliefs.
I am still developing treatments while working as a salaried engineer (I have applied to my main job). Thankfully, 4-5 of my colleagues have purchased it repeatedly.
 
[Belief (1) I will not push and sell]
When I quit the securities company, I decided that I would never push sell for the rest of my life. There is no sales call after purchasing samples, so please feel free to try it. My main job is an office worker and I am an IT engineer. Even if the treatment does not sell, we maintain a stance of not pushing and selling by making a living.
 
[Belief (2) No subscription]
We believe that regular cosmetics purchases are a zero-benefit system for customers who aim to forget to cancel. We apologize for the inconvenience if you continue to purchase, but please complete the purchase procedure again.
 
[Belief (3) As a craftsman, we will not compromise on quality at all]
We eliminated the market-in thinking of "what kind of treatment is easy to sell?" As an engineer, I realized that even if I create a good service, it is meaningless if it is not recognized. However, since it is a one-time life, I want to take on the challenge of "making only good things" from the perspective of a craftsman, and KIZUKA gave shape to that.
 
[Thorough cost reduction in a one-person company]
It takes cost and time to make a good product. We visited about 50 factories. In order to make it cheaper even by 1 yen, we handle research, website production, design, shipping, and accounting all by one person. I can't make something cool, butQuality is at stake
 
 
 

Commitment to the product

To make an overwhelmingly stretchy cream
The biggest feature of KIZUKA is the stretching of the cream. The amount of use is about 0.3-0.5g at one time, so even 150g is enough for about a year, which is a bargain.
 
 
The answer I came up with by mixing 3000 patterns was "Stick to the mixing method and the potIt was.
It's a craftsmanship, so it looks plain, but I put my life on the line.
 
[Commitment (1) How to mix]
Temperature
Each ingredient has a different optimal temperature to unleash its potential. It is the same as the same beef has different doneness depending on the part. If the timing of mixing by 0.5 degrees changes, the effect and smell may change. It took us eight years to find the best temperature.
 
Order
The order in which you mix is also important. When making fried rice, it is the same as the theory of whether to fry rice or eggs first, and the order in which you mix it is directly related to quality.
 
 
 
[Commitment (2) Kettle]
Size
The size of the pots used at Michelin restaurants and school lunch centers is different. If it is too big, the taste will be blurred. The size of the kettle is also an important factor in determining the quality of the treatment.
 
Shape
There are multiple methods of heating, such as steam heating and induction. The cream type requires emulsification to combine water and oil. There are multiple kettles (agitators) and the finish will be different, so you need to be particular about the shape and manufacturer.
 
 
 
[Commitment (3) Do not use new materials]
KIUZKA is a treatment made with ingredients that have been around for over 30 years, just like traditional Chinese soba. The fact that it has been used for a long time means that it is a reliable material that has survived without being eliminated. By maximizing the potential of the surviving ingredients, the cream is stretched.

Who are supporting us?

Also for diving enthusiasts
We are also very satisfied with our customers who have dived more than 200 times. Customers who used to receive treatments at a beauty salon in Ginza once a month now only go to the beauty salon once every six months. You can achieve more excitement than a beauty salon with home care.
 
 
 
Also for wig users ◎
Customers who lost their hair due to anticancer drugs for breast cancer and wore wigs were also pleased. Looking forward to wearing a wig will make your daily life positive.
 
 
 
 
Parents and children can use it
It can be used by young and old men and women, from small children to the elderly.
There are also examples where customers' older sisters and mothers have also purchased them.
 
 
 
For business people who do their best to keep everything smooth all day long◎
Jogging before work, sweating by the time I get to the office in the summer. Drinking party at night. You can still keep it smooth.
 
 
 
For female college students who are hesitant to purchase a high-end hair dryer◎
There is no end to shampoo and hair dryers once you start sticking to them.
My mother, who uses a 2,000 yen hair dryer, and my sister, who uses a 50,000 yen hair dryer, tried it, and there was no difference in satisfaction between both. I didn't feel a difference when I touched it. I don't use a hair dryer as an excuse.
 
 
What customers say
There is no Yarase at all. These are photos and messages from those who have actually used it.
 
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Leave-in treatment KIZUKA
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