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Zhuang Qi Farm

Zhuang Qi Farm

ショウシチノウエン
Vendor
株式会社庄七農園
When people eat delicious food, they naturally smile. We are doing our best to deliver delicious agricultural products that bring out the best in the taste and sweetness of nature.
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About the brand

When people eat delicious food, they naturally smile. We are doing our best to deliver delicious agricultural products that bring out the best in the taste and sweetness of nature.
1
The dried sweet potatoes that Shoshichi Farm is proud of are made from ultra-mature sweet potatoes (Beni Haruka) grown in the rice fields of Tsukuba Mirai City, and are processed on the land.
2
Because the sweet potatoes are grown in this land, because they are the sweet potatoes we grow ourselves, the taste and softness that can be produced.
3
In order to bring out the rich natural sweetness and amazing softness, we do not skimp on the heating and drying processes, always aiming for the best condition.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The story of Shouchi Farm didn't just start with making delicious agricultural products. Our origin is a strong desire to make people smile. When people eat delicious food, they naturally smile. That smile will give you the vitality to live tomorrow. The idea of realizing such a commonplace, but actually very important thing, through agriculture was the starting point of Shoshichi Farm.
　
The reason for the establishment was the pride contained in this land that has been passed down from generation to generation and the store name "Shoushichi". In the rice field area of Tsukuba Mirai City, the agricultural population is declining, and agriculture is considered "hard and hard". That's why we, as "professional farmers," decided to convey the joy and power of farming. Becoming a professional who laughs in the fields - that is the strength of Shouchi Farm and the driving force behind its commitment.
　
　
Our goal is to deliver "real" agricultural products that bring out the best in the taste and sweetness of nature. From soil preparation to processing, and the moment it reaches the customer's hand, we do our best without any compromise. Today is better than yesterday, and tomorrow is better than today. Feel the power of nature and keep looking forward. Agriculture is a "life creation industry" that can nurture and connect lives with our own hands. With that pride and responsibility in mind, Shoshichi Farm continues to move forward.
　
I started this farm not just to produce agricultural products. I want to convey to more people how wonderful the power of nature is, and the potential and power of agriculture. The joy and responsibility of the taste of the crops we grow are directly transmitted to our customers. Our mission is to continue to pursue the ultimate deliciousness while enjoying all of them.
　
　
While inheriting the land and thoughts that our ancestors have protected for a long time, Shoshichi Farm will create a new wind and convey the charm of "sweet potatoes" to the fullest. We hope to continue to be a farm that delivers smiles and vitality as a bridge between nature and people.

What are we doing?

What Shoshichi Farm is working on every day is not just the production of agricultural products. In order to bring out the natural sweetness and the original deliciousness of the ingredients to the fullest, we thoroughly implement consistent quality control from soil preparation to processing and shipping. Taking advantage of the heavy soil rich in moisture, which is the site of a rice field, Beni Haruka and chestnuts are grown to achieve a melting texture and rich sweetness that is unlike any other.
　
　
In making dried sweet potatoes, the harvested sweet potatoes are first aged for more than 3 months and the sugar content is increased from 8 degrees to 14 degrees or more. After that, the owner himself adjusts the heat and slowly steams it for 30 minutes longer than the normal steaming time to pursue the ultimate orange color, deep richness, and sweetness that lingers in the aftertaste. The steamed sweet potatoes are quickly peeled while they are hot and cut into even thicknesses.
　
　
In the drying process, low-temperature dehumidification and drying are used to simulate the winter environment to maximize the moist texture and stickiness.
　
Our commitment also leads to solving SDGs and social issues. We mainly use organic fertilizers to thoroughly create healthy soil that utilizes the power of microorganisms. We also conduct post-cultivation soil analysis without fail to practice sustainable agriculture. We are also focusing on revitalizing the region and disseminating the appeal of agriculture through direct sales and online shops.
　
　
The worldview of Shochichi Farm is "the more you bite, the more you bite into it, the power of nature." From the field to the customer's mouth, we put passion and pride into every process to deliver one-of-a-kind deliciousness. That is our unshakable belief.

Commitment to the product

Shochi Farm's products are filled with our passion and commitment. In particular, the main dried sweet potatoes bring out the power of the ingredients to the fullest, achieving a taste and texture that is unique in nature.
　
　
I would like to introduce the dried sweet potatoes of the "Goku Series (Flat Drying)". Beni Haruka grown on the site of a rice field is aged sufficiently, and only those that exceed the standard sweetness are carefully selected. During the steaming process, the owner himself adjusts the heat and steams it slowly and over time. After that, we used the "cold drying" method by low-temperature dehumidification and drying to maximize the moist texture, rich sweetness, and richness. The packaging is also luxurious, making it a great gift or treat yourself. It is delicious on its own, but lightly roasted in the oven or toaster will bring out the aroma and sweetness even more.
　
　
We have received many comments from customers such as "It is the most delicious dried sweet potato I have ever eaten" and "I was very happy to give it as a gift."
　
From material selection to processing and packaging, we do not allow any compromise, and each piece is carefully finished by craftsmen. Shoshichi Farm's products promise an "authentic" taste that will remain in the hearts of those who eat them.

Who are supporting us?

Shoshichi Farm is supported by a wide range of customers. The main target audience is health-conscious individuals, those looking for gifts for their families, and authentically oriented gourmets. In addition, the direct sales office is also used by local elderly people, families of the child-rearing generation, and people visiting for sightseeing.
　
The actual customer base is characterized by repeat customers who order from all over the country through the online shop, and many people choose dried sweet potatoes as seasonal gifts. In particular, the "Goku Series" is in high demand for gifts, and is often chosen for occasions such as mid-year celebrations, year-end celebrations, and family celebrations.
　
As a wholesaler, it is handled at local direct sales stores, roadside stations, high-end supermarkets, and specialty stores that handle carefully selected foods, and has received high praise from stores that emphasize high quality and storytelling. At the direct sales office, the streamer with the Shoshichi Farm logo is a landmark, and the reason for its popularity is that you can enjoy the freshly made taste on the spot.
　
Many buyers have commented that "children can eat it with peace of mind," "I was very happy as a gift," and "The natural sweetness is addictive." Shoshichi Farm would like to continue to be a presence that supports the smiles and health of each customer.
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