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MATCHA VIBES JAPAN

MATCHA VIBES JAPAN

マッチャバイブスジャパン
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MATCHA VIBES JAPAN
MATCHA VIBES JAPAN is a brand that brings Japan's cute culture and fashion to the world. A portion of the sales is donated to support rescue dogs.
    Female LeadershipEco-friendlyOnly on goooodsLocally Made
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About the brand

MATCHA VIBES JAPAN is a brand that brings Japan's cute culture and fashion to the world. A portion of the sales is donated to support rescue dogs.
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The MATCHA SHAKER features a minimal design born from Japan's traditional color, Kaga Yamanaka-nuri. Enjoy matcha more freely and stylishly.
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Through our products, we are also committed to social contribution by donating a portion of our sales to support rescue dogs.

More about the Brand Owner

木下智加

Chika Kinoshita

Nice to meet you. I'm Tomoka Kinoshita, who runs MATCHA VIBES JAPAN. We started this brand with the desire to bring Japan's 'cute culture' and simple, beautiful designs to the world. Personally, I enjoy making people smile through fashion and lifestyle. Aiming to convey kindness to society through the brand, a portion of the sales is donated to support rescue dogs. MATCHA VIBES JAPAN aims to be more than just a product—it is a brand that delivers Japanese culture, warmth, and a positive atmosphere. I would be delighted if people around the world could feel the charm of Japan more closely.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The brand story of MechaKawaii is filled with the question, "Why do we do this?" and is rooted in our origins. The reason for launching the brand was the desire to share the simple and peaceful lifestyle of Japan and the natural beauty of everyday life with people around the world. I wanted to express Japan's traditions, culture, and the cherishing of small everyday happiness in a way that fits modern lifestyles.
　
　
Also, meeting the rescue dog Sailor was a major turning point. Watching her begin a new life and grow day by day taught us the importance of "kindness," "connection," "creativity," and "slow living." The sailor story symbolizes the brand's core "cycle of kindness."
　
　
Through design and craftsmanship, we aim to make a positive impact on society. Donating a portion of sales to dog rescue activities is also an important mission of the brand to bring new hope to sailors.
　
　
MechaKawaii aims not only to deliver products but also to create quiet joy, comfort, and warm connections between people in everyday life. As a brand originating in Japan, we hope to quietly connect with the lives of people around the world and create gentle change.
　

What are we doing?

MechaKawaii's mission is to "bring simple, calm, and expressive designs into everyday life," offering a diverse range of products including apparel, lifestyle goods, chopsticks, and matcha items. What we value in realizing our worldview is our consideration for natural materials and sustainability, as well as the modern reinterpretation of the essence of Japanese culture.
　
Kaga Yamanaka-nuke Matcha Shaker
Wakasa-lacquered chopsticks from Fukui Prefecture, with a 400-year history (dishwasher safe)
Material: Natural wood (Homebean)
　
For example, apparel products like cushion covers and caps focus on feel and usability, pursuing quality that can be cherished for a long time. Taking into account the production background, we select materials and manufacturing methods with the lowest possible environmental impact. By carefully producing only what is needed rather than mass production, we embody the Japanese value of reducing waste and valuing things.
　
　
We have also introduced a system where a portion of sales is donated to dog rescue activities, actively addressing social issues. This is not just charity, but a "cycle of kindness" at the core of the brand, with the desire to ensure that everyone who picks up the products can play a part in contributing to society.
　
Furthermore, they collaborate with craft beer, collaborate with overseas cafes and shops, and hold Japanese culture workshops, engaging in activities that connect culture and creativity from a global perspective. Through these multifaceted efforts, we are bringing the worldview of MechaKawaii to more people.

Commitment to the product

MechaKawaii products are characterized by their gentle comfort that quietly accompanies everyday life and warmth that soothes the heart with every use. Our flagship product, the "Luxuary Cussion Covers," uses high-quality natural materials, offering a pleasant feel and a simple design that is appealing. Simply placing it in the living room or bedroom gently brightens the space, enriching your daily relaxation time. Many customers have commented, "It can be used all year round" and "The texture doesn't change even after washing."
　
Also, the "MATCHA Cap" is popular for its playful design inspired by matcha culture. You can add the essence of Japanese style to casual outfits, making it perfect not only for everyday wear but also for travel and outdoor events. Its lightweight fit and color options that blend well with any style are highly praised.
　
Furthermore, the "Onigiri Cap" is an item that humorously expresses traditional Japanese food culture. The onigiri-shaped silhouette catches the eye and is popular on social media, attracting attention especially among younger generations. Each product is simple yet unique, making it a popular choice as a gift.
　
These products are designed to blend naturally into the user's daily life and be loved for a long time. Customers have warmly expressed their feelings such as "I want to use it every day" and "I want to recommend it to family and friends," showing that the brand's commitment is clearly conveyed.

Who are supporting us?

MechaKawaii is supported by customers of a wide range of generations and nationalities. The target audience is mainly women in their late 20s to 40s who are interested in natural lifestyles and sustainable lifestyles, and they value spending time with family and pets. Overseas, it is also popular among creative groups interested in Japanese culture and Japanese design, as well as among those with high gift demand.
　
Our actual customer base spans not only within Japan but also globally, including the United States, Australia, Singapore, Malaysia, and Bangkok. Through consignment sales channels, pop-up events, and collaborations with cafes and shops, it is also carried by local lifestyle and select shops, and local customers have commented that it "feels the warmth and kindness of Japan" and "makes everyday life a little special."
　
Additionally, through donations to dog rescue activities, we have received sympathy and support from those interested in animal welfare. Through social media and word of mouth, customers who resonate with the brand's spirit attract new fans and feel the circle of kindness expanding.
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