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TROIKA

TROIKA

トロイカ
Vendor
ダイヤモンド株式会社
Since its establishment in 1972, Troika, headquartered in Germany, has been delivering high-quality keychains and metal design goods to the world based on the concept of "giving joy."
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About the brand

Since its establishment in 1972, Troika, headquartered in Germany, has been delivering high-quality keychains and metal design goods to the world based on the concept of "giving joy."
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High-quality keychains based on the concept of "giving joy as a gift"
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It has won many world-renowned design awards, such as Red Dot, Design Plus, and Good Design Award.
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It is recommended not only for everyday use by both men and women, but also for various gift occasions such as anniversaries and birthdays with loved ones.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The story of TROIKA began in Germany in 1992. The founder's pure desire was to bring small surprises and joys to everyday life. At that time, when inorganic design was dominant only for functionality, we dared to choose a different path.
　
Why did you start on this path? That's because they believed that it was not just functionality that brought true enrichment to people's lives, but quality that put the soul of design that moved the heart. Our goal was to create products that resonate with the hearts of those who pick them up and turn everyday moments into something special.
　
For more than 30 years, we have consistently adhered to this philosophy. It is because we want to deliver such products to the world that add a small amount of happiness to the lives of those who use them.

What are we doing?

Troika leads the world in sleek designs, playful gifts, and accessories for discerning professionals.
　
Even if we take a single keyring, we will not compromise. From the choice of materials to the details of the design, everything has meaning and a story. For example, in the popular series of animal motifs, the symbolic meaning of each animal is deeply studied, sublimating its characteristics into three-dimensional forms. Unicorns represent purity and dreams, while elephants represent wisdom and good luck.
　
It has also won over 60 design awards, including the prestigious Red Dot Award, the German Design Award, and the Chicago Athenaeum's Good Design Award.

Commitment to the product

Among TROIKA's product lineup, we would like to introduce some of the gems that are especially loved by everyone.
　
Keyring Collectioncontinues to be loved all over the world as our representative work. Among them, "Unicorn" boasts a number of sales results due to its delicate shape beauty and reliable quality. As a small work of art that fits in the palm of your hand, it delivers small daily happiness to the person who owns it. We have received many warm comments from our customers, such as "Every time I take out the key every day, my heart is at ease" and "I was very happy when I gave it as a gift."
　
Patent Seriesis a stationery that combines innovative design and practicality, and is loved by office workers and students. In particular, the ease of use achieved by the unique mechanism will make a difference once you experience it.
　
Multifunctional ballpoint pen "Construction"is a masterpiece that collects the best of German precision technology. It combines the functions of a ballpoint pen, ruler, and level into a single unit, and has gained immense support from architecture and design professionals. Its high accuracy is also a testament to the strict industrial standards of Germany. We are proud of the evaluation from architects that "this alone has greatly improved the efficiency of on-site work."

Who are supporting us?

TROIKA products areAdults who value qualityIt is used by a wide range of people. In particular, it is supported by people in their 30s and 50s who are particular about their lifestyles, and we are responding to the needs of customers who want authentic products that can be used for a long time.
　
Our products are available in carefully selected stationery specialty stores, design general stores, and department stores nationwide. We have received comments from store staff that "the expression of the customer changes the moment they actually pick it up" and "there are many repeat customers because they can feel the quality of the product."
　
Many customers who have actually purchased it have commented that they fell in love with the beauty of the design at first sight, but were also surprised by the high functionality when they tried using it, "When I gave it as a gift, the other person was very happy," and "I have been using it for many years, but I do not feel any deterioration in quality." These voices are the driving force behind our continued product creation.
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