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SHIKI

SHIKI

シキ
Vendor
アルク産業株式会社
More than 85% naturally derived from sugarcane, rice, wheat, etc. It is a nail polish that does not contain harmful substances and is gentle on the body.
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T7010001010338

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About the brand

More than 85% naturally derived from sugarcane, rice, wheat, etc. It is a nail polish that does not contain harmful substances and is gentle on the body.
1
It is a vegan nail polish brand that wears the "colors" of the four seasons at your fingertips.
2
The base coat, which touches directly with the nails, is made with amethyst and rose quartz to make you feel like you are part of the earth.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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We at SHIKI were born out of the desire to revive the story of "color" that has been cherished by Japan since ancient times in the present day. "Aka" means the dawn of the night, "Ao" represents the blue earth, "Kiiro" reflects the brilliance of Yamabuki and ginkgo nuts, "Shiro" symbolizes purity, and "Kuro" envelops all colors. Each of these colors carries a sacred meaning and a beautiful story.
　
In today's world, we often lose the opportunity to feel the beauty of nature and the changing seasons in our daily busyness. However, through the colors you wear on your fingertips, you can feel the blessings of nature in each of the four seasons and bring out your original beautiful self.
　
SHIKI is more than just a cosmetics brand. We aim to be a nail polish brand that combines traditional Japan color culture with modern technology and uses environmentally friendly plant-based ingredients to achieve both beauty and sustainability. We hope that the small changes that start at your fingertips will eventually enrich your mind and bring color and joy to your daily life.

What are we doing?

To realize SHIKI's worldview, we are committed to uncompromising quality. All products are made up of more than 85% plant-based ingredients and are derived from nature's bounty such as sugarcane, wheat, sugar beet and wood. This is not just about environmental considerations, but a philosophy about bringing out the beauty of ourselves as part of the planet.
　
Of particular note are rose quartz and amethyst in the base coat. These natural stones have been said to have healing and purifying powers since ancient times, and are formulated so that you can feel the energy of the earth by touching your nails directly. In addition, nail oil made with natural bergamot essence, grown in the rich natural environment of Kochi Prefecture, along with the refreshing scent of citrus, has a positive and sometimes gentle calming effect.
　
The most difficult part of product development was to achieve both beautiful color and quick drying while being naturally derived. By carefully selecting high-quality European raw materials and repeatedly making prototypes, we have achieved an ideal finish that develops vivid colors even after one application and dries quickly. This allows busy modern women to enjoy beautiful nail art even in their spare time.

Commitment to the product

SHIKI's flagship product, the "SHIKI Color" series, features beautiful colors inspired by traditional Japan colors. Here are three products that are particularly noteworthy.
　
First of all, "Zakuro" is an impressive dish with a deep red color. It develops vivid colors even after one application, and by using a flat brush, it leaves no traces and leaves a beautiful finish. Customers have commented that it has an elegant and sophisticated red color that is easy to match with any outfit, making it a popular product with a high repeat rate.
　
Next, "Syu" is attractive for its warm vermilion color. This color is especially popular in the fall and winter seasons, and is loved by people of all ages due to its good skin comfort. It dries quickly and dries completely in about 5 minutes, even on busy mornings, making it highly practical.
　
And the new "Kirameki" is a shade with a special glow with the theme of autumn abundance. It has a delicate finish that changes its expression depending on the angle of light, making it ideal for nail art on special occasions. Since its release, it has been well received by many customers, saying, "The elegant shine is beautiful, and the fingertips are gorgeous."

Who are supporting us?

SHIKI is mainly aimed at adult women with a high sense of beauty, and is especially supported by people in their 30s and 50s. Our core customer base is customers who are nature-oriented and committed to quality, as well as working women who want to pursue beauty even in their busy daily lives.
　
We have received many comments from actual buyers such as "It is derived from plants and can be used with confidence", "The color is beautiful and lasts well", and "The scent is elegant and soothing". In addition, it is highly evaluated by mothers of the child-rearing generation, who say that it is highly quick-drying, so they can easily take care of their nails even while raising children, and are loved by a wide range of lifestyles.
　
Currently, it is sold through high-end department stores, carefully selected cosmetic stores, and online stores nationwide, and has received comments from all sales channels that "high quality and commitment to naturalness are highly valued." We value direct communication with our customers and strive to provide services that are close to each individual's needs.
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