Auxer is based on the philosophy of "making really good things that are friendly to people and the environment", and is engaged in the research and development, manufacture, and sales of hair care, skin care, and health foods. At the center of product development is the scientific knowledge of the Doctor of Chemistry and Biotechnology at the University of Tokyo's Graduate School of Chemistry and Biotechnology, as well as the actual experience cultivated at the salon site. In particular, it is characterized by its focus on the development of unique technologies, such as nanotechnology for natural materials and research on plant preservatives.
For example, by nanoifying natural organic matter, it is possible to stabilize components that were previously difficult and improve permeability. This has made it possible to create products that are both gentle on the skin and hair and highly effective. In addition, we have developed an antiseptic technology that combines multiple plant extracts without relying on chemically synthesized ingredients. It protects the safety and quality of products while reducing the burden on the human body and the environment.
The products are thoroughly managed from the selection of raw materials to the manufacturing process so that even people with sensitive skin can use them with confidence. In addition, by selling mainly through the official online store, we are committed to reducing distribution costs and delivering high-quality products at reasonable prices.
From the perspective of the SDGs, we promote manufacturing that does not use environmentally harmful substances and sustainable procurement of raw materials. We actively reflect customer feedback in product development and continue to meet the needs of society and the times. Auxer aims to be not just a cosmetics manufacturer, but a future-oriented brand that values the harmony between nature and people.