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LOEYTEA

LOEYTEA

Now on sale ~5/13 14:59
ロイティー
Vendor
The Rosie株式会社
Under the philosophy of Tea Gift [Art in Life], which quietly conveys the sense of the giver, it can be used as a gift that is not too special, but unforgettable, combining TEA × ART
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About the brand

Under the philosophy of Tea Gift [Art in Life], which quietly conveys the sense of the giver, it can be used as a gift that is not too special, but unforgettable, combining TEA × ART
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"Tea that makes you want to decorate" - a fusion of art and taste
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A tea gift that quietly conveys the sense of the giver
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Not too special, but as an unforgettable gift
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The story of LOEYTEA begins in the fall of 2016 when founder David visited Sri Lanka, the home of Ceylon tea.
　
The experience of consistently witnessing the entire journey of tea, from the tea plantation to the factory, the tea auction, the tasting room, and the shipment, brought a deep sense of emotion and mission that went beyond mere product development.
　
Eventually, two boxes of Ceylon tea arrived at the office, and from there, LOEYTEA's journey began quietly.
　
The reason we launched the brand was the idea of "bringing beauty to everyday life". At first, tea was packed in ready-made boxes and glass bottles, labeled by hand, and carefully sent out one by one. Even though there were no fancy decorations, it was most encouraging that the people who chose our tea found joy in the simple exchange.
　
Eventually, I came into contact with people who beautifully arranged their daily spaces through SNS and videos, and displayed art and photos."I want to deliver a quiet beauty that calms you down even for a moment in your daily life."This feeling has become stronger.
　
By utilizing the high-quality paper used for tea packaging and attaching postcard-like art pieces, it creates a quiet gallery-like time in everyday lifeI realized that I could do it.
　
LOEYTEA is more than just a tea brand; Our goal is to create "beautiful moments" through tea, bringing small luxuries and spiritual richness to our daily lives. We hope to continue to be the brand of choice with a unique worldview that combines high-quality tea leaves backed by tradition and craftsmanship with art.

What are we doing?

　
　
LOEYTEA is based on the brand philosophy of "bringing beauty to everyday life",
Developing a unique worldview that combines tea and artI do.
　
Our concept is not just tea as a drink, but to provide a "beauty experience" that enriches space and time itself.
　
In order to achieve this, we first paid close attention to the selection of raw materials. The founder himself visits tea plantations in Sri Lanka and interacts directly with local producers, purchasing only carefully selected tea leaves. In order to bring out the original aroma and taste of black tea to the fullest, we thoroughly implement consistent quality control from harvesting to production and transportation. In addition, matcha and fruit and herbal teas are also added to the lineup, and the collection is developed to cater to diverse tastes.
　
We also have a strong commitment to packaging design.The Art in Life series is inspired by the worldviews of masters such as Gustav Klimt and Henri Matisse, and has also devised luxurious ingenuity in materials and textures, such as the transition from silver leaf to gold leaf。 The art cards accompanying the packaging create a tranquil gallery in your everyday space, elevating your tea time to something special.
　
In addition,SustainabilityWe use materials with low environmental impact and recyclable packaging. We emphasize fair transactions with producers and fulfill our social responsibilities from the perspective of the SDGs. This attention to detail underpins LOEYTEA's luxurious and elegant brand image.

Commitment to the product

　
　
LOEYTEA's products are unique in that they combine the essential deliciousness of tea with the sensibility of art. The flagship "Art in LIFE 01" series features a design that expresses the artistic world of Gustav Klimt and Henri Matisse on the packaging, with luxurious silver and gold leaf decorations. Many customers say that the moment of brewing tea feels like a quiet time spent in a museum.
　
From spring 2026, "Art in LIFE 02" is a gem filled with carefully selected Ceylon black tea in a package with an impressive gold leaf shine. The mellow aroma and mellow taste that spreads the moment you pour hot water will turn your daily tea time into something extraordinary. It is also highly regarded as a gift set,As a gift for your loved onesIt is a product that is often chosen.
　
It combines Japanese aesthetics with contemporary design, making it popular with international customers. Each product expands the world of art and tea from the moment you open the package, ensuring a luxurious time.
　
Customers have commented that the packaging is beautiful and perfect for gifts, that the aroma and taste of the tea are exceptional, that the art cards are fun every time, and that friends who are used to receiving gifts were also impressed.

Who are supporting us?

　
　
LOEYTEA is highly supported by sensitive adult women and those who are looking for a high-quality lifestyle. In particular, women in their 30s ~ 50s who are interested in art and interior design use it as a gift or for home use. In addition, stores with sophisticated spaces such as department stores, high-end select shops, gallery shops, apparel, and gift e-commerce, as well as online markets, often carry them, and special corners may be set up during seasons when gift demand is high.
　
Actual buyers have commented that it is perfect for treating themselves, that it was appreciated as a gift for their loved ones, and that the packaging is beautiful and makes them want to display in their rooms. In addition, the number of fans who sympathize with the brand's worldview through social media and word of mouth is increasing, and there are many repeat customers and collectors.
　
It has received high praise from its wholesale stores as "a luxury tea brand like no other" and "a new fusion of art and tea", and we will continue to propose high-quality beauty and rich time to a diverse group of people.
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