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My scheming

My scheming

ワレテキシンキ
Vendor
株式会社GPトレーディング
It is a sheet mask brand from Taiwan that pursues advanced technology that is close to skin concerns and a playful spirit that makes you want to pick it up

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T1011401017671

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About the brand

It is a sheet mask brand from Taiwan that pursues advanced technology that is close to skin concerns and a playful spirit that makes you want to pick it up
1
Cumulative sales exceeded 100 million copies. We have a rich lineup that instantly responds to all skin concerns and seasonal needs
2
The next-generation seat is made with the Nobel Prize-winning material "graphene". It delivers beauty ingredients to every corner of the stratum corneum with excellent conductivity
3
The overwhelming adhesion brought by the honeycomb structure (hexagonal lattice). The special shape fits the skin without gaps
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The brand name "My Scheming" has a charming meaning of "a little trick to make me beautiful". As the name suggests, the brand was born with a sincere desire for women living in modern times to fully enjoy their own time and achieve scheming beauty even in their busy daily lives. We want to redefine skincare not just as a mandatory task, but as a "strategic pleasure" to transform ourselves into something more positive and more attractive.
　
The trigger was a strong desire for people to experience dramatic changes in their skin with just one simple sheet mask, even if they did not rely on expensive esthetics and serums. We provide evidence-based solutions to everyday skin challenges commonly faced by Asian women, such as pore concerns, dryness, and dullness. And to deliver the elation of the moment you look in the mirror after completing your care. That is the constant driving force behind our continued journey. Through "comfortable initiatives" that take care of themselves, we aim to create a society where women around the world can raise their confidence from within and shine in their own way.

What are we doing?

The brand's worldview is supported by thorough quality control in its own factory and the accumulation of continuous technological innovation. We share the philosophy of "Function to Fashion" and continue to create products that are highly competent yet sophisticated and trendy. What we are particularly particular about is the fusion of "materials" and "technology" to increase the penetration rate of beauty ingredients to the limit.
　
For example, we have built a unique production background that gives the sheet material itself a specific function, such as the "Silk Skin Mask" that uses ultra-fine fibers that adhere to the skin surprisingly thinly, and the "Black Mask" that efficiently adsorbs sebum stains. In addition, the formulation of the serum contains amino acids, hyaluronic acid, and carefully selected plant extracts in optimal ratios. It is thoroughly designed to provide deep moisture and a feeling of hypoallergenic content. During the production process, we repeatedly undergo strict safety tests at the level of medical products, and only products that can be used safely every day by people with sensitive skin are sent to the market.
　
The cumulative sales of more than 100 million copies to date are proof that it is not just a temporary fad, but also that it has reached users around the world with an attitude that does not compromise on comfort and reliable results. We continue to create a new sheet mask culture by balancing the "depth" of technology and the "way of being" of the fun of holding it at a high level.

Commitment to the product

The lineup of "My Heart" combines the fun of being able to choose according to your skin condition and mood of the day with advanced professional functionality.
　
[Graphene series]
A next-generation black mask series that is kneaded with the Nobel Prize-winning material "graphene". The main feature is the excellent conductivity of the honeycomb structure sheet. This allows you to quickly and deeply deliver notable beauty ingredients such as retinol and ceramides to the stratum corneum of your skin. The design not only "puts on the ingredients" but also "scientifically draws in" achieves elasticity and brilliance like returning from the salon after one use. Highly functional and stylish, it is the brand's pinnacle line.
　
[Black Mask Series]
It is a flagship product that can be said to be synonymous with the brand. A special black sheet kneaded with bamboo charcoal ingredients adsorbs dirt stuck deep in the pores like a magnet while delivering a luxuriously formulated serum to every corner of the stratum corneum. The outstanding transparency and tightening of pores after use have gained explosive support on social media, saying, "Not only does it look good, but it also has amazing skills," and this is a product that you should try first.
　

Who are supporting us?

My heart is mainly supported by women in their 20s and 40s who are highly sensitive to beauty and seek high results efficiently. The actual customer base is "smart consumers" who spend busy days at work and in their personal lives, but also enjoy investing in themselves and taking care of themselves wisely. On social networking sites such as Instagram, there are constant posts reporting catchy and pop packaging designs and surprises that their skin has actually changed, forming a "community that takes care of themselves" that fans voluntarily expand through word of mouth.
　
As a wholesale destination, we boast outstanding sales results at trend-sensitive select shops, variety shops, and special corners of drugstores. The highly visible packaging and a wide variety of over 100 types create an entertainment value of "fun to choose" at the store, and are highly praised by buyers for their "ability to attract customers".
　
Even in Japan, it is attracting attention as a top runner driving the Taiwanese cosmetics boom, and it is characterized by a very strong demand for gifts with good taste, as well as bulk purchases for personal use. It goes beyond the framework of simple skin care and is deeply rooted in the lives of many women as the "best reward for themselves" that adds color and exhilaration to their daily lives.
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