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no.30

no.30

ナンバーサーティー
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インターアクト株式会社
"No.30" has its roots in casting technology in Changhua, Taiwan. A stationery brand that creates new experiences and stories in everyday life through craftsmanship and design.
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T8290001027865

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About the brand

"No.30" has its roots in casting technology in Changhua, Taiwan. A stationery brand that creates new experiences and stories in everyday life through craftsmanship and design.
1
With the heavy feel of the material and the minimalist shape, it proposes a timeless value that will be loved for a long time.
2
A stationery brand with a unique texture that combines zinc alloy and craftsmanship against the background of casting technology.
3
With the heavy feel of the material and the minimalist shape, it proposes a timeless value that will be loved for a long time.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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No.30 is a brand that originated from a family-run zinc foundry in Changhua, Taiwan. We started in 2013 with the desire to reconstruct the technology of zinc casting, which has been passed down for more than 40 years, in a form suitable for modern life. The brand name "No. 30" is derived from the number that zinc has on the periodic table. Our starting point is to find infinite possibilities in the seemingly modest material of zinc and create products that quietly accompany our daily lives.
　
　
The reason for launching the brand was not only to preserve traditional techniques, but also to propose new values that suit modern sensibilities and lifestyles. In today's world, the intrinsic beauty of materials and the warmth of handicrafts are being lost as mass production and consumption progress. No.30 aims to create a product that quietly resonates with the user's sensibilities through a simple and sophisticated design.
　
　
We also continue to explore new possibilities in the material Zinc through collaborations with international designers. Pursuing a balance between functionality, beauty, and manufacturing technology, we aim to create products that subtly present a presence in everyday life. That is the core of the brand story of No.30. We want to bring new value and richness to our lives through products that have a quiet yet solid presence.
　

What are we doing?

No.30 offers a minimalist and sophisticated product that makes the most of the properties of zinc. Our worldview is "something that quietly but certainly exists". Therefore, we reduce waste to the extent possible in our product lines and forms, and value a neutral appearance that blends naturally into any space.
　
In product creation, we pursue the fusion of traditional zinc casting techniques with modern design. For example, we have collaborated with international designers AC/AL, Yun Li, and OFPD to create items that combine functionality and aesthetics. The simple geometric shapes and smooth curves take advantage of the density and texture of zinc while also taking into account the comfort and usability of the hand.
　
　
In addition, we are particular about surface treatment, and by applying a variety of finishes such as matte, polished, and black, the same shape has a different look.
　
In product development, we emphasize a "quiet presence" in everyday life, and develop items that can be used in various scenes such as offices, living rooms, and studyes. For example, small items around the desk, such as paper clip holders and pen stands, add a playful and healing element. From the perspective of the SDGs, we strive to make products with durability that can be used for a long time and the recyclability of materials. No.30 continues to pursue the harmony between tradition and innovation, function and beauty.

Commitment to the product

The No.30 product is designed to be simple yet has a unique presence and is comfortable to use. The first main product is the "paper clip holder". The unique specification is that the clip is held together with a magnet built into the egg-shaped form, and the weight of the bottom sways like a rocking toy. Simply place it on your desk and it will bring you a sense of quiet playfulness and healing.
　
All of these products are made with attention to texture, weight, and comfort when you pick them up, and are also durable for long-term use. Many customers who have actually purchased it have commented that it is simple but has a strong presence and that it gives the desk a sophisticated atmosphere. No.30 continues to propose products that bring quiet beauty and comfort to everyday life.

Who are supporting us?

The No.30 products have received strong support from the urban consciousness who want a minimalist and sophisticated design. The main target audience is business people and creators in their late 20s and 50s who are particular about design and interior, or people looking for high-quality gifts.
　
The actual customer base is not only in Taiwan, but also in Asia, Europe, the United States, Oceania, and other parts of the world. It is available in a variety of sales channels, including Eslite bookstores and select shops in Taiwan, design stores in Europe and the United States, and online shops, and is handled by sophisticated lifestyle shops in various places.
　
Many buyers have commented that "the area around the desk is tidy and calming", "I was very happy when I gave it as a gift", and "It is simple but has personality". No.30 continues to cater to those who seek quiet beauty and comfort in their daily lives with solid quality and design.
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