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HONUA surfrider

HONUA surfrider

ホヌアサーフライダー
Vendor
株式会社EMAJINY
A natural cosmetics brand that is particular about natural ingredients from the southern islands and takes advantage of the "blessings of the island" that is environmentally friendly
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T1290801023764

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About the brand

A natural cosmetics brand that is particular about natural ingredients from the southern islands and takes advantage of the "blessings of the island" that is environmentally friendly
1
Natural cosmetics that are particular about traditional materials and naturally derived ingredients from the island
2
Making products that make use of local ingredients such as Okinawan Yalabu oil and moon peaches
3
Design that utilizes the original nutrition and effects of ingredients through cold process manufacturing methods, etc.

More about the Brand Owner

HONUA SURFRIDER

HONUA SURFRIDER values a lifestyle that is in harmony with nature and pursues the creation of products that are friendly to the skin and the environment. Focusing on the rich nature of Okinawa, we have developed products that make use of locally rooted ingredients such as Yalabu oil and moon peaches. While blending traditional wisdom with modern perspectives, we propose natural care that is easy to incorporate into your daily life. Against the backdrop of surf culture and harmony with nature, we continue to disseminate sustainable manufacturing.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason why we launched the HONUA Surfrider brand was because we wanted to regain the "richness of living together with nature" in modern life. For 39 years, the founder himself continued to search for something that truly resonated with his mind and body, and arrived at the land and people of the southern islands, and the wisdom of the legends that lived there. The warmth of the people we met on the island, as well as the healing and courage brought by nature's bounty, became an irreplaceable treasure for us.
　
The words "I live with the HONUA" reflect the importance of living in harmony with nature and the desire to pass on its blessings to the next generation. HONUA Surfrider wants to learn about the power of traditional medicines and plants on the island, and bring peace and vitality to the mind and body of modern people through cosmetics that are particular about natural origin.
　
　
We also want to be more than just a cosmetics brand, but a presence that walks with the nature and culture of the island and the people who live there. While sweating in the fields and interacting with local people, I continue to experience and learn for myself how materials grown in what kind of climate are commercialized. By valuing these on-site experiences and learnings, and applying them to product manufacturing, we create a sense of warmth and trust unique to HONUA Surfrider.
　
What we want to achieve is to contribute to the creation of a sustainable society while making the most of the blessings of nature. Through HONUA Surfrider's products, we hope to provide users with an experience that allows them to connect with nature and enrich their mind and body. We will continue to move forward sincerely and carefully as a brand that "lives with the earth".
　

What are we doing?

At HONUA Surfrider, we make cosmetics while valuing the traditions and blessings of nature that are rooted in the southern islands. In order to realize our brand's worldview, the first thing we value is "connection with the local community". I personally visit the fields of plants that grow on the island, such as yalabu (terihaboku), moon peach, and henna, and interact with the local people through agricultural work, and feel firsthand how the materials are grown and harvested.
　
In product manufacturing, we are thoroughly committed to the production background and quality control of materials. For example, in the manufacture of Yarab oil, we ensure traceability by doing everything from picking seeds to shelling and oil extraction in-house. Recently, we introduced a custom-made Yalabu shell splitter in Kuroshima, Okinawa Prefecture, to reduce the workload on local people and establish a system that can extract more high-quality oil. This automation and efficiency have also led to the revitalization of local communities.
　
We are also actively working to solve SDGs and social issues, such as reusing fallen trees and cooperating with local education. By reusing fallen Yalabu trees, we reduce resource waste and contribute to the creation of a recycling-oriented society in the region. In community education activities in collaboration with Kuroshima Elementary and Junior High School, we convey the importance of nature and the joy of manufacturing to children.
　
In product development, we combine traditional wisdom with modern technology to test recipes over time. We also focus on packaging design and information dissemination, striving to convey the appeal and background of our products. It is also our commitment to carry out management, sales, and shipping in-house and deliver it to our customers responsibly. Each of these accumulations shapes the world view of HONUA Surfrider.

Commitment to the product

HONUA Surfrider's products make the most of the natural bounty of the southern islands and feature a natural finish that is gentle on the skin and hair. Among them, the main one is "Yarab Deep Oil". Using Okinawan yalabu (terihaboku) as raw materials, we carefully carry out everything from picking seeds to shelling and oil extraction in-house. The oil, which is sun-dried and cold-pressed to lock in the power of nature as it is, provides moisturizing moisture and firmness to the skin and hair, making it safe for people with sensitive skin. Many customers have commented that it is not greasy and blends well with the skin, and that the dryness of their hair has calmed down.
　
Another notable product is "Tsukimo Hydrosol Mist". This skin mist is made by steam distilling moon peaches grown in Nakijin Village, Okinawa Prefecture, and gently envelops the skin with a floral scent. During morning and evening skin care and refreshment time, you can feel the healing of the southern island with just a squirt on your face and whole body. It uses only naturally derived ingredients, making it a great choice for sensitive skin and children.
　
In addition, "Yarab Balm" and "Moon Peach Leaf Balm" are also popular. Both are luxuriously formulated with oils and essential oils from Okinawa, making them ideal for caring for skin, lips, and hands that tend to be dry. It is easy to carry and can be easily used on the go. Customers who have actually used it have commented that the scent is soothing and that even a small amount can moisturize well.
　
These products are designed to bring out the full power of natural materials and make you feel the wind of the island and the energy of the earth every time you use them. All of these products are gems that give you a sense of warmth and security unique to HONUA Surfrider.

Who are supporting us?

HONUA Surfrider is supported by customers of all generations, mainly those who are highly natural and organic. In particular, we have received many feedback from women who are looking for products that are gentle on their skin and hair, as well as those who are looking for natural cosmetics that can be used safely with their families. We also sympathize with those who are interested in the nature and culture of Okinawa and the southern islands, as well as those who value sustainable lifestyles.
　
Actual buyers have commented that it is safe to use even on sensitive skin, that the natural scent is soothing, and that it is nice to be able to use it with children. In addition, it is also available at local select shops, organic specialty stores, and gift shops in tourist destinations, and is also chosen as a souvenir or gift for your trip.
　
In addition, it has received high praise from local producers and local people such as Kuroshima and Nakijin Village for contributing to regional revitalization and effective use of natural resources. We will continue to move forward as a bridge between nature and people, and between the region and the city, with the support of many people.
　
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