Somewoof

サムワン

Vendor

We sell pet miscellaneous goods and apparel for dog lovers that will make life with your dog enjoyable. A portion of the sales are donated to the development of animal medicine.

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Social Good

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Invoice registration number

T9810444436270

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About the brand

We sell pet miscellaneous goods and apparel for dog lovers that will make life with your dog enjoyable. A portion of the sales are donated to the development of animal medicine.

Original illustrations of about 30 dog breeds from Somewof original

High-quality products with attention to materials and details

A brand with social contribution that can contribute to the development of veterinary medicine just by buying it *A portion of sales is donated to Hokkaido University and other veterinary schools.

More about the Brand Owner

原啓介

KEISUKE HARA

He was born as the son of a veterinary hospital in a small town in Yamanashi Prefecture. The battle with angiosarcoma of a golden retriever kept at home is distributed on YouTube "Maple Channel". Based on his dog's experience fighting the disease, he launched Somewof in 2023 with the aim of "developing veterinary medicine," and donates 10% of his sales to Hokkaido University and Azabu University's Faculty of Veterinary Medicine.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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The reason why I started the brand "Somewoof" is because of her irreplaceable days with her dog Maple and her experience of battling an incurable disease called "angiosarcoma". While posting her story of her battle with the disease on the YouTube channel "Maple Channel", I always strongly hoped that "animal medicine will be further developed".

However, no matter how much we wished, the reality was harsh and a cure was not immediately found. In front of my dog's suffering, I was overwhelmed by a sense of helplessness that I couldn't do anything. What I realized in the process was the reality that "nothing changes just by wishing."

The development of veterinary medicine requires the presence of researchers and veterinarians who work hard every day, and I am convinced that financial support for them will be a step towards opening up the future.

Even after Maple left for heaven, the desire she left behind to save a dog somewhere never disappeared in me.

That's why we launched the brand "Somewoof" and created a system to donate 10% of sales to the development of animal medicine. The brand name contains the desire to extend the happy time between "Somewoof" and "someone who loves that dog" as much as possible.

We believe that our work will be an opportunity to save the lives of someone who is a stranger now or a dog born in the future.

"Somewoof" is more than just a brand;

Through products that dog lovers sincerely want, we propose new forms that can easily contribute to society. As a dog lover, I would like to open up the future of veterinary medicine together with people who share the same thoughts. Just as Maple sometimes helped "somewhere dog" as a donor dog at a veterinary hospital, this time I put my ideas and passion into action to protect the happy hours of "somewhere dog" and "someone who loves that dog".

What are we doing?

Somewof is a brand that develops apparel and goods that dog lovers sincerely want for "a dog somewhere" and "someone who loves that dog".

The brand's goal is to "make the happy time spent by dogs and people together as long and enriching as possible."

To this end, we have a social mission to support the development of veterinary medicine, not just product development. We would like to be a brand that creates the future together with our supporters by donating 10% of all sales to Hokkaido University and other domestic veterinary medical research institutions, and disseminating the process and results on social media and YouTube.

Somewoof's commitment is first of all "quality" and "design". I myself am a fashion lover to the point of having more than 100 T-shirts, and I checked the samples many times to find materials and comforts that I was satisfied with.

T-shirts and hoodies are made of thick fabrics and do not compromise on details, such as silkscreen printing and embroidery.

We also add a playful touch to the packaging and tags, so that people will be excited from the moment they pick up the product.

In addition, with the aim of creating "products that dog lovers will want to use every day," we plan to continue expanding our lineup to include items that can be worn with dogs, goods that make walking fun, and customizable ordered items.

Somewof is a brand with new values that combine the passion of dog lovers with social contribution.

Commitment to the product

Somewoof products are packed with attention to detail that tickles the hearts of dog lovers.

The main product, the "Somewoof PoopHolder", is a convenient keychain that allows you to insert a poop bag or other item into your buttocks using Somewoof's original dog breed illustrations.

Since its launch in July 2025, many people have picked it up, and the number has increased to 25 in just six months. We plan to continue to increase the variety in the future.

Currently, it is also sold at pet-friendly cafes and veterinary clinics, and we have an average of about 30 items sold at each store every month as a product that dog lovers tend to pick up.

Other popular items include logo T-shirts using Somewoof dog breed illustrations, which are also popular in poop holders.

Made of 6.2 ounces of thick fabric, it is both comfortable and durable. Assuming that you will be wearing it with your dog for a long time, we have completed a product that is particular about the body.

At dog events, T-shirts are often sold as a set with a poop holder. This product is designed with a focus on design and functionality unique to Somewoof .

Other popular items such as "caps" and "walking bags" are also popular.

All caps and beanies have an original design embroidered logo, making them products that you can enjoy walking your dog according to the season.

The walking bag is a 2-way specification, and its practicality for both shoulder and tote use, as well as attention to detail such as inner pockets and dot buttons, shine through. It can be used in all kinds of everyday situations and make life with dogs more comfortable.

Who are supporting us?

Somewoof is supported by all those who love dogs.

The main target audience is dog lovers and families who live with pets.

Many actual buyers value the bond with dogs in their daily lives, and through social media and YouTube, they sympathize with the brand's thoughts and expand their community circle.

Recently, the popularity of Somewoof's original illustrations has also expanded, and more and more people have picked up products with the words "I've seen them on social media".

In addition, Somewoof products are not only sold online, but also available at pet events and local shops, giving you more and more opportunities to pick them up and see the quality.

Many buyers have commented that they are happy to be able to contribute to society through their products, and we feel that the brand's philosophy is well conveyed.

We will continue to collaborate with the dog lover community and the field of animal medicine to aim to be a brand that is loved and supported by more people.