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plust

In all seasons, a new habit called "outing barrier" protects the skin from insects and sunlight.

plust

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株式会社plust

In all seasons, a new habit called "outing barrier" protects the skin from insects and sunlight.

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About the brand

In all seasons, a new habit called "outing barrier" protects the skin from insects and sunlight.

A skincare brand for babies and sensitive skin made with 100% naturally-derived ingredients developed by PLUST Co., Ltd., which is thoroughly committed to the safety of ingredients.

Aiming for products that are sincere to customers, the company has maintained a policy of "disclosing all the ingredients contained in the product no matter what is said" since its founding.

Based on the philosophy of "always questioning the present, continuing to challenge opportunities and turning those doubts into something better," we aim to change our values.

More about the Brand Owner

加藤　優

MASARU KATO

CEO of plust Inc. Believing that "life always needs a try," he launched plust in 2018. He hopes to "create meaningful and useful products" and hopes for the growth of the company, and is working hard together. We have created hit products one after another, including premium quality pet food, and continue to provide products that have the ability to make proposals plus alpha products (people want to buy and use them again). We don't make products because they sell them, but we sell them because they are really necessary and really good.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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We are thoroughly committed to safety, and we want to make honest and safe skin care products.

"Insect repellent" is indispensable for going out with children in the summer. However, many insect repellent sprays on the market contain "DEET", whose safety has been questioned. Moreover, if it is a spray type, there is a risk of inhaling it, and I definitely did not want to use it on my own children. Therefore, I tried to choose an insect repellent that uses aromas, but there are few insect repellents using aromas on the market that guarantee safety when used on the skin. In fact, most of the insect repellent sprays that use aromas are sold as "miscellaneous goods" rather than "cosmetics". The reason is simple: there is a barrier under the Pharmaceutical Affairs Law to obtain certification as a "cosmetic product" that can be used on human skin, and it is very difficult for aroma products to clear the high standards. Aroma sprays, which are sold as "miscellaneous goods", are intended to be sprayed on strollers and clothes. If you read the precautions carefully, you will often find that it is written in small letters, "Do not use on human skin." I thought this was very dishonest with the customer. Because it is used on the skin, it should be a product that has been certified for safety as a cosmetic product. I wanted to make an insect repellent product that could be used safely by children and people with sensitive skin, and I decided to make it happen in the company I started.

What are we doing?

Creating a new concept of skin care products that protect the skin from foreign enemies all year round

I was concerned that when I used insect repellent on my child, the chemical would get on his face and he would inhale even a small amount. Therefore, we took safety into consideration by making this product in gel form. Unlike the spray type, where the ingredients are mostly water, the gel type can be blended with a high concentration of the active ingredient, so a small amount can be used to obtain a high effect. In addition, we carefully select and use ingredients that can be used all year round and protect the skin. Not only insects, but also insects and sunlight in spring and summer, dryness in autumn and winter, etc., the outside is full of irritation to the skin all year round. Therefore, we focused on an ingredient called chitin nanofibers (hydrolyzed chitin) that protects the skin. It is the main component of the exoskeleton of arthropods such as crabs, shrimps, and insects, and is also called a natural antibiotic, and can be expected to have a repair effect on all cell damage. This super ingredient "hydrolyzed chitin" is added at a blending ratio that is on par with serums from high-end cosmetics manufacturers, and has the effect of keeping the skin clean. Not only as an insect repellent, but also with plenty of safe skin care ingredients that gently protect the skin and hair all year round. In addition to the effect of "protecting" against insects and foreign enemies, the "Outing Barrier" born in this way is a new concept gel that can be applied directly to the skin as a moisturizing gel and can be expected to have the effect of repairing cells. Hypoallergenic, as it is made with ingredients of natural origin. It has been patch tested for sensitive skin and has cleared the cosmetics standards of the Ministry of Health, Labor and Welfare. It can be used safely by babies, people with sensitive skin, and even dogs and cats.

Commitment to the product

Outing Barrier Outdoor Body Gel

Spring-summer has the effect of disgust for insects, and autumn-winter has the effect of protecting against irritation and dryness. Contains a high amount of natural aromas (lavender oil, geranium oil, peppermint oil) that insects dislike, and "chitin nanofibers", an ingredient that is effective in protecting the skin. A new habit of "painting and protecting" before going out will barrier it from all foreign enemies. Since it is in gel form, it can be blended with a high amount of active ingredients, and the point is that it can be expected to be highly effective as an insect repellent. It can also be expected to have a moisturizing effect on the skin, a skin repair effect, and a hair repair effect, and it is a helpful item that protects the skin with this one bottle all year round. Because it uses high-quality natural essential oils, it is safe and secure for children, dogs, and other pets. The refreshing aroma is popular with those who do not like the unique scent of herbs.

< How to use>

Just take one push of the gel and spread it on the area you care about. Reapply several times a day (recommended about once every 3 hours). One bottle of 30 ml can be used for about 1 to 2 months.

Camel milk soap for people with sensitive skin

A solid soap made from a soap base (soap-based), a natural surfactant that has been used for thousands of years. It is hypoallergenic and has little effect on the skin, so it is safe to use for people with sensitive skin and babies. In addition, camel milk, which has begun to attract attention around the world as a superfood in recent years, is blended. Camel milk has been useful since ancient times as a way to protect the skin from strong sunlight. It is a simple ingredient composition that does not contain any ingredients, fragrances, colorants, or preservatives that were previously labeled, and can be used safely by people with sensitive skin and babies. With this one, you can wash the face, body, and scalp of everyone from babies to the elderly.

< How to use>

Lather generously with a lather net, wash gently, and then rinse thoroughly. It can be used by any person, including babies and people with sensitive skin.

Who are supporting us?

It is supported by families with children with sensitive skin, those who are looking for shared cosmetics that can be used with children, those who are organic-oriented and interested in aromatic products, those who like the outdoors, and families who often go out with their pets. Since it can be used for multiple purposes with one bottle, it is also appreciated as a new skin care habit for those who are busy raising children or working.

Currently, it is available on our own e-commerce site and at about 200 general stores and retail stores nationwide. In the future, we are considering handling it at retail mass retailers and kids and baby goods stores.

In addition, we have received the following impressions from users.

・ I always get bitten by mosquitoes outdoors, but even if I spent a day at the campsite, I was hardly bitten (outing barrier)

・ When I applied the product only to my left arm and walked on a mountain road, only my right arm was stabbed spectacularly. (Outing barrier)

・ It has a good aroma and stretches well, so children do not dislike it. (Outing barrier)

・ If you apply after sunburn during the day, the tingling will subside at night. (Outing barrier)

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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plust

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About the brand

More about the Brand Owner

加藤 優

MASARU KATO

Learn more about this brand

What are we doing?

Commitment to the product

Who are supporting us?

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Frequently Asked Questions

加藤　優