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Based on the philosophy of conscious beauty, it was born as a wellness brand that makes use of natural materials in the Seto Inland Sea. We offer delicate zone care products that accompany the most private moments.

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UMI+MIDORI

ウミトミドリ

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株式会社珠色

〜1,000

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Organic

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Eco-friendly

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About the brand

The operator, who has been developing in the femtech field since 2020, has developed a delicate zone care that makes use of natural materials in the Setouchi Sea. Developed together with the monitor from the development stage.

Pesticide-free wormwood in the Seto Inland Sea is uniquely extracted at the factory, and an oil cleanser that can be kept clean while moisturizing delicate zones. We have developed an oil that makes the most of natural ingredients.

The brand plans products that are close to the "most private moments". We are developing a naturally derived delicate zone care line.

More about the Brand Owner

馬場早希

BABA SAKI

Born in 1991 in Hakatajima, Imabari City. After graduating from the Department of Information Engineering at the National College of Technology, he was based in Osaka and Fukuoka for planning and developing his own products and operating an e-commerce site. In 2020, he founded BONHEUR Inc. and developed products in the femtech field. The company founded in 2022 will be transferred, and from 2023, product planning and development will begin manufacturing in Japan and overseas as a producer of pearl color Co., Ltd. Instagram : @babasaki_umimidori

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Taking advantage of the nature of the Seto Inland Sea, we develop products that are actually found in our daily lives.

"Creating things that are close to your most private moments" is the idea at the root of our product development that has remained unchanged since our founding in the sexual wellness field in 2020. There are times when the biorhythms of a woman's mind and body ripple because she cannot control them, and she becomes impatient with these fluctuations and thinks about ways to improve them, but there is no silver bullet.

As the founder of the brand, I myself struggled with this mental change in my late 20s and 30s. As part of taking care of your private time, we believe that this time of being alone is the most necessary step for us, and we would like to suggest that delicate zone care become one of your skincare habits.

A wellness brand originating from the Setouchi Inland Sea

In 2023, I moved to my hometown of Setouchi for the first time in 10 years, and I was once again shocked by the nature of the Setouchi. I was healed by the life of plants and the rich nature, and I conveyed the value and goodness of this land to the people around me, and even those who visited Setouchi were moved to want to come back to this place after visiting Setouchi.

In today's busy world, we would like to deliver a wellness care line that uses resources in the Setouchi Inland Sea to people who value their own sensibilities and senses.

What are we doing?

Developing naturally-derived delicate zone care that makes use of the resources of the Seto Inland Sea

Since 2020, which is said to be the first year of femtech, we have been commercializing delicate zone care for women. We develop products derived from natural origins using raw materials made from dried wormwood, which has been familiar to the lives of Japan people for a long time.

Searching for Delicate Zone Lines in the Lines of Living Activity

Delicate Zone products have been used by monitors in the development stage and have been sampled extensively. Then, when it was actually in our lives, we continued to search for something that was really easy to use in the flow of life, and in the process, cleanse oil was born.

Commitment to the product

The number of women who have adopted delicate zone care is increasing, but for some women who wash with special soap and take good care of it, the most common care method is to cover the skin with oil care after taking a bath. Many people start to incorporate special soap into their lives, but moisturizing is indispensable for delicate zones where the stratum corneum is thin.

However, with these two stages of care, facial skin care tends to be a priority, and there is a problem that it is troublesome to take care of the delicate zone after taking a bath. That's why we developed an oil cleanser that can care for moisturizing with just one bottle.

< Cleanse Oil 100mL >

The natural cleanser thoroughly removes oily stains from delicate zones.

Using oils that have a high affinity for oily stains, the blended oil based on wormwood oil softens the skin and can be expected to take care of aging. The scent of tea tree essential oil and citrus wood blend with antibacterial properties makes your daily bath time a relaxing time.

The oil is non-sticky and smooth. The texture has been improved many times to create a care product that is easy to incorporate even for those who are not familiar with oils. Since the amount can be adjusted at one time, you can use it for a long time while adjusting the amount even for daily care.

It is also recommended as a care to wipe off with cotton first thing in the morning. Many women are surprised that if you wipe off the delicate zone that is stuffy at night with cotton, the dirt will be removed firmly.

Even if you put it in the bathroom, you don't have to worry about it breaking because it's a plastic bottle.

< Lubrican lotion 100mL>

Lubrican lotion that blends into the thin delicate zone of the stratum corneum. Bring the freshness of plants to delicate zones where you can easily feel a lot of skin stress such as dryness, stiffness, and texture disturbance. Plant extracts condition the skin and make the skin feel comfortable.

Who are supporting us?

It is widely used by women in their 20s ~ 60s, and women in their 30s ~ 40s are the most common users. Many women say that they are impressed by the oil cleansing process, as many women cannot talk about their delicate zone problems with others, and there are so many options for what kind of products to use.

Testimonials from < oil cleanser users>

Late 30s

"I like the ease with which it can be completed in one process, and I have been doing soaps and care specifically for delicate zones for almost 20 years, and I am addicted to oil cleansing. It feels good to feel moist and soft on the skin."

Late 20s

"I also use it for my children's rough skin, and I was attracted to the wormwood-based oil care that can be used safely.

Early 30s

"I feel like the smell has gotten better, and I was surprised to find that the darkening of the groin area had gotten better. I realized it was dry."

Early 50s

"I was suffering from rough skin in the delicate zone, and I was attracted to the fact that it contains tea tree essential oil and is 100% naturally derived.

Cleansing with oil is a novelty in itself, but the ease with which it can be moisturized with oil has been well received by working women and those who are raising children and do not have time for the bathroom.

In addition, we recommend using it not only at home, but also as a companion for travel, baths, and saunas. As an accompaniment to the bath, you can also use the moisturizing of the whole body during the out bath, so you can enjoy a new care with the power of the whole plant.

The developers themselves are loyal users of the product and develop care that can be continued every day. Since our products are updated daily, we will continue to commercialize products that reflect the voices of our stores and customers.

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