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CHILL MARUKO CHAN

CHILL MARUKO CHAN

チルマルコチャン
Vendor
株式会社Nexus
Anime Chibi Maruko's brand. Based on the concept of "Let's relax," we will develop products that are close to relaxing time, including sauna goods.
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Liquor License

YES

Invoice registration number

T2010401137669

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About the brand

Anime Chibi Maruko's brand. Based on the concept of "Let's relax," we will develop products that are close to relaxing time, including sauna goods.
1
Although they are popular products such as "Nagasawa-kun Sauna Hat" and "Noguchi-san Sauna Hat", we offer practical items that are particular about materials and construction.
2
We offer goods designed with scenes and illustrations unique to CHILL MARUKO CHAN, which are not other goods.
3
In the future, we will develop not only sauna goods, but also items that "snuggle up to each customer's chill time".
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"CHILL MARUKO CHAN" is a brand that was born from the desire to deliver a "chill" time to take a breather for everyone who is busy with their daily lives. The trigger was the fusion of the national character "Chibi Maruko-chan" that everyone knows and the "sauna" and "bath" culture, which can be said to be a symbol of healing for modern people. The natural appearance of Maruko and her friends with their shoulders relaxed made us feel that we should be able to relax like this.
　
Since the launch of the brand, we have valued the desire to add a little playfulness and healing to our daily lives. Saunas, baths, and relaxation time are important for everyone. I want you to spend such a time with Maruko more enjoyably and more comfortably. With such a wish, we started making products.
　
The goal of "CHILL MARUKO CHAN" is not just to provide character goods, but to deliver an "experience" that relaxes the heart every time you use it. Sauna hats, T-shirts, towels, and other items are all items that blend into everyday life, but they are sprinkled with "Maruko-like humor" and "a little surprise".
　
In the future, we would like to continue to be a brand that gently accompanies everyone's "favorite places" and "relaxing times" while proposing new forms of relaxation. Why don't you add "chill" to your daily life with Maruko?

What are we doing?

　
　
"CHILL MARUKO CHAN" offers sauna hats, T-shirts, towels, bags, and other items that will make your relaxing time more enjoyable and comfortable. The brand's worldview is to combine the "looseness" and "playfulness" shown by the characters of "Chibi Maruko-chan" with modern chill culture. That's why every product has an exquisite mix of "weakness" and "fashion".
　
　
For example, sauna hats feature a design that "makes you feel like a character when you wear them". The faces of Mr. Noguchi and Mr. Nagasawa are boldly decorated, adding humor that will make you giggle involuntarily in the sauna room. Moreover, not only the appearance, but also the functionality that sauna lovers will be satisfied with, such as water repellency, thermal insulation, and quick-drying. Professionals such as SAUVENIR and SAUNA NOVA, which specialize in sauna goods, are involved in supervision, achieving both design and practicality.
　
T-shirts and towels are also subtly embroidered and printed with impressive scenes of Maruko and her friends, as well as the brand logo. We are particular about the fabric and sewing, and we value durability that does not lose its shape even after washing and feels good to the touch. We pursue quality that you will want to use every day, such as Imabari towel-certified sauna hats and towels with antibacterial and deodorizing treatments.
　
In addition, we consider the SDGs and sustainability, choosing materials that can be used for a long time and striving for simple packaging that is lean on waste. Behind the scenes of product development, we thoroughly verify whether it is really easy to use and whether it can be used for daily chill time. This commitment supports the brand's worldview.

Commitment to the product

All of "CHILL MARUKO CHAN" products are filled with a commitment to "making you feel a little happy every time you use them". Here are two of our most popular flagship products and featured items.
　
　
First of all, "Noguchi-san's sauna hat". This item has a unique design that allows you to wear it deeply in the sauna room and make you look like Mr. Noguchi. Mr. Noguchi's expression is boldly printed all over the front, and the moment you put it on, you can't help but laugh and say, "Wow...". Made of 100% water-repellent polyester, it is resistant to sweat and moisture, keeping you comfortable even during long saunas. Hand washing is recommended and easy to clean. It is very popular not only for sauna lovers, but also for small gifts.
　
　
And "Imabari Towel Sauna Hat". Made of high-quality 100% cotton material certified by Imabari Towels, it achieves outstanding feel and water absorption. The towel fabric can be wrung out even when wet, making it ideal for saunas and after baths. It can be washed every day and used cleanly, so it is popular with those who are concerned about hygiene. The simple design has a subtle embroidery of Hiroshi and the brand logo.
　
All products are characterized by their ability to blend naturally into everyday relaxation time, regardless of how they are used or used in any situation. In fact, many people say that "the sauna has become more fun" and "I use it with family and friends," and the number of repeat customers is increasing.

Who are supporting us?

　
"CHILL MARUKO CHAN" is supported by people of all generations. In particular, it is enthusiastically supported by men and women in their 20s ~ 40s who like saunas and baths, as well as those who want to cherish relaxation time and Chibi Maruko-chan fans.
　
Many of the actual buyers are not only those who often go to sauna and hot bath facilities, but also those who want to enhance their relaxing time at home, and those who want to enjoy it with family and friends. Demand for gifts is also high, and we have received many heartwarming episodes, such as "I gave a sauna hat to a friend for his birthday and he was very happy" and "I went out wearing matching T-shirts with my parent and child."
　
It is also available at sauna facilities, hot bath facility shops, select shops, etc., and there are more and more opportunities to actually pick it up and choose. In the future, we would like to continue to grow the brand together with many people to make your "chill time" more enjoyable and comfortable.
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