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Sugar Farm

Sugar Farm

シュガーファーム
Vendor
シュガーファーム
This farm fosters a cycle where family and friends work excitedly, and with citrus fruits poured into their hearts, the growers, givers, and receivers all smile.
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T3810314820386

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About the brand

This farm fosters a cycle where family and friends work excitedly, and with citrus fruits poured into their hearts, the growers, givers, and receivers all smile.
1
We value an environment where family members and colleagues can enjoy working while making the most of their strengths. We believe that the smiles and feelings of our workers lead to delicious citrus fruits and product creation.
2
While cherishing the island's rich nature, we work on cultivation using organic fertilizers with pesticide control, We value delivering the natural deliciousness of fruit by making the most of the blessings of nature.
3
The citrus fruits grown become products that are appreciated at customers' tables or as gifts. That joy supports the future of the farm and the region, It connects to the next. We nurture a cycle that connects people and nature.

More about the Brand Owner

佐藤裕介・美和

Yusuke Sato and Miwa

In 2018, he moved to Iwaki Island in the Seto Inland Sea and is a farmer who grows citrus. My husband from Yamagata Prefecture and his wife from Fukui Prefecture were fascinated by the mild climate and rich nature and chose to live and farm on this island. Along with his eldest son and eldest daughter, he is a family of four and is warmly watched over by the people of the island. On holidays, I play in the sea in front of my house and have a picnic in the field. In a relaxed environment with no traffic lights, I cherish the time unique to the island. Outside the island, you can enjoy fruit hunting and camping, and enjoy living in close contact with nature. We are also working on the cultivation of flowers and trees, and in the future, we will also deliver dried flowers, herbal teas, and other blessings that gently accompany our lives.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason for launching "Sugar Farm" was our desire to live in nature, true to ourselves, and with a rich heart. As someone from Yamagata Prefecture, after living in the city, I was searching for something I could get passionate about like baseball when I came across a part-time job harvesting in agriculture. I was deeply drawn to a human way of life: waking up early in the morning, sweating in the great outdoors, touching the soil, eating delicious food, and sleeping.
Meanwhile, my wife, immersed in her work in the city, began to think about "how should I live from now on?" and was moved by the "life with soil" she saw in magazines. Through this agricultural experience, I realized the appeal of farming where you can work at your own pace, without being swayed by others' opinions.
　
The two met on Shodoshima. Driven by the shared dream of 'making a living from agriculture,' we set out on a journey to find where and what to grow. Drawn to the gentle climate and beautiful scenery of the Seto Inland Sea, I arrived at Iwaki Island, the "Blue Lemon Island." Here, I felt that I could live in harmony with nature, connect with the community, and spend rich time with my family and children.
　
And now, we want to cherish not only delicious citrus fruits but also the smiles of those who lie ahead. Standing in the fields every day, I feel the richness of nature and the warmth of human connections.
That's why we don't just want to grow and sell fruit—we want to create opportunities for people to connect with each other, and with nature itself.
Family and friends work excitedly, and the citrus fruits grown with that passion end up on someone's table. They can be gifts for loved ones or add color to family gatherings. That smile once again strengthens the farm and leads to the next harvest.
Our wish is to nurture such a gentle cycle.
Agriculture is a job of growing fruit, but I believe it is just as important as nurturing the joy of people and nurturing the future of the community.

What are we doing?

We cultivate varieties suited to the local area and climate, such as lemons, mandarins, Benimadon, Kanpei, and Benihassaku. Iwaki Island, surrounded by a warm climate and calm seas, offers an ideal environment for citrus cultivation, and we engage with our fields throughout the year while harnessing the power of nature.
　
However, what we grow is not limited to citrus fruits.
　
Through agriculture, we also aim to foster connections between people and nature, between people and their communities, and between people themselves.
The harvested fruit is not only sold as fresh fruit but also delivered as processed products such as juice, lemon juice, jam, and dried fruit.
We want you to enjoy the deliciousness that can only be experienced in season throughout the year.
We are also engaged in beekeeping, herb cultivation, and dried flower cultivation.
We believe that each is not an independent business, but rather a connected entity that leverages the blessings of nature.
For example, flowers add color to the landscape, entertain people, serve as nectar sources for bees, and enrich the environment of the fields. Herbs not only become commodities but also add color and fragrance to the farm.
　
We want to be a farm where a single initiative generates a great deal of value. This also connects to the owner's cherished philosophy of "killing two birds with one stone, killing five birds with one stone."
Agriculture not only grows food but also has the power to bring smiles to people, energize communities, protect nature, and connect to the future.
　
From now on, we hope to increase opportunities for people to actually visit farms, such as harvesting experiences and farm tours. Through our products, we aim to introduce people to Iwaki Island, and those who visit will come to love the island. And then they pick up the product again.
We aim to create a farm where such cycles are born.
Through agriculture, we aim to nurture a future where people and nature connect comfortably.
I believe that is the work of Sugar Farm.

Commitment to the product

The origin of product creation is "delivering the natural deliciousness of the fruit."
　
We grow citrus fruits while minimizing pesticides as much as possible and using organic fertilizers. Every day, we inspect the fields, paying attention to the condition of the trees, leaf colors, soil conditions, and the climate of each year as we cultivate the trees.
Even with the same variety, the climate changes every year. That's why we stand in the fields as if in dialogue with nature, striving to bring out the unique deliciousness of each year.
　
The criteria for harvesting are not just appearance.
We carefully assess the balance of sugar content, acidity, aroma, and fruit juice condition to harvest at the timing when the fruit is truly delicious.
　
This approach remains the same in the process of manufacturing processed products.
The juice is outsourced to specialized factories and pressed using an inline process that makes it easier to bring out the fruit's flavor. It is characterized by its resistance to bitterness and excess oil from the outer skin, allowing you to enjoy the natural sweetness and aroma of the flesh.
We believe in the power of materials.
That's why we avoid relying too much on sugar, flavorings, and preservatives, and instead preserve the most natural flavor possible.
　
Many of the customers who pick up our products are families with small children or are health-conscious,
We want to be a product that people like them can choose with confidence.
I hope you can feel the aroma the moment you open the bottle, the fruitiness that fills your mouth, and even the scenery of Iwaki Island and the fresh air of the fields beyond.
　
Each product is infused with the blessings of nature and our own passion.
That is the manufacturing approach at Sugar Farm.

Who are supporting us?

Sugar Farm's products are supported by people who want to choose something safe and truly taste delicious food.
This is especially common among families raising children and those who are health-conscious.
　
Because it's something you eat every day, you want to choose something with as simple a material as possible, where you can see the producer's face. We choose this for customers who share these feelings.
　
Also, many people buy it as a gift.
They are chosen for occasions such as mid-year gifts, year-end gifts, baby gifts, or thank-you gifts, to convey your feelings to loved ones.
　
"I want to give something I think is delicious."
"I want to express my concern for the other person's health."
　
We want our products to support those feelings.
　
In recent years, more people have come to empathize not only with the taste of the products but also with the stories behind them.
　
On a small island called Iwaki Island, he continues farming with his family and friends.
Valuing the future of the region and connections with people while staying close to nature.
We aim for a cycle where the caregiver, the giver, and the recipient all smile.
　
The number of customers who empathize with and support these values is gradually increasing.
　
Additionally, at select shops, cafes, hotel kiosks, and roadside stations, we are supported by businesses that value the passion of producers and local stories.
　
Through our products, we connect with people, and those connections create new encounters and smiles.
Valuing such relationships, I want to continue walking together with our customers going forward.
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