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butterflybrewery

butterflybrewery

バタフライブルワリー
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バタフライブルワリー
The first brewery in Kasugai City, Aichi Prefecture. With the motto of "fusion of beer and music", we develop a variety of craft beers that express individuality through instrument names. We provide a place where you can relax while listening to music.
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T9810236310799

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About the brand

The first brewery in Kasugai City, Aichi Prefecture. With the motto of "fusion of beer and music", we develop a variety of craft beers that express individuality through instrument names. We provide a place where you can relax while listening to music.
1
Each beer is named after an instrument or music genre, and a scene where you can enjoy it while listening to music is proposed. With the pairing of sound and taste, we offer a new drinking experience that stimulates the senses.
2
As the first microbrewery in Kasugai City, Aichi Prefecture, it brews beer rooted in the community. The careful handwork and free-thinking recipes unique to small-scale brewing are attractive.
3
From fruity ales to deep dark beers, a variety of flavors are available. Just like an ensemble, you can find a cup that suits the drinker's taste and mood.

More about the Brand Owner

バタフライブルワリー

butterflybrewery

Butterfly Brewery is a craft brewery based in Kasugai City, Aichi Prefecture. The brewery sees beer not just as a beverage, but as a medium of expression that resonates with the heart like music. Each product is named after an instrument, and the brand is built with a unique sensibility, such as proposing sound and taste pairings. Through the careful handwork unique to small-scale brewing, we create a variety of flavors that shine with individuality. It also operates a taproom as a place for community-based exchange. It is a challenging brand that continues to send new cultural experiences from Kasugai to the whole country by creating a comfortable space where music and beer harmonize.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason why Butterfly Brewery was born was a simple yet warm desire to create a place where you can drink beer while listening to music. Kasugai City, Aichi Prefecture is a land that is said to resemble the shape of a butterfly. The origin of the brand is the desire to create a space where local people can easily gather and enjoy craft beer with pleasant music.
　
We want beer to be not just a drink, but a presence that connects people and adds color to everyday life. The harmony of music and beer can bring you a moment to stop and unwind in your busy days. That's why Butterfly Brewery hosts mini-concerts throughout the year, offering a special time of music and craft beer.
　
The brand name "Butterfly" is derived from the shape of Kasugai City, and just as butterflies soar freely, we also want to aim for new heights in the world of craft beer. While rooted in the community, I want to grow as light and flexible as a butterfly. With such a wish in mind, I work hard to make beer every day.
　
We also value sustainability and contributing to local communities. We are also working to realize a recycling-oriented society, such as not wasting by-products produced during the beer brewing process and reusing them as food for goats in collaboration with local universities. We hope to continue to be a brewery loved by everyone as a place where nature and people, music and beer are in harmony.
　

What are we doing?

At Butterfly Brewery, we engage in various initiatives every day to embody the "harmony of music and craft beer." First of all, in beer production, we develop many unique craft beers named after musical instruments. The timbre and image of each instrument, such as flute, piano, marimba, wakin, and djembe, are layered on the taste, aroma, and color of beer. For example, the flute has a citrus aroma and a gentle bitterness, the piano has a sweet aroma and firm bitterness, and the wakto is an elegant IPA made with sake yeast.
　
In addition to selling in-store and online, we also focus on selling by weight. We have prepared a reusable growler (special bottle) to reduce the environmental impact while allowing you to enjoy fresh beer. Growlers come in a wide variety of colors, and we value the fun of choosing.
　

Commitment to the product

Butterfly Brewery's products are packed with a commitment to natural ingredients, regionality, and harmony with music. Its flagship product, craft beer, features a unique lineup of musical instruments named after them. Here are three of the most popular beers:
　
First of all, "Flute" is a White Pale Ale characterized by its shimmering color, rich aroma of citrus main, and gentle bitterness. The golden beer is as gorgeous as the clear tone of a flute, which will enhance your meal and conversation moments. It has been well received by customers as "refreshing, easy to drink, and suitable for any occasion."
　
　
Then "Heqin" is an original IPA using sake yeast. The aroma derived from yeast reminds me of the elegant tone of the Japanese koto, and it is a cup that gives you a sense of Japanese flavor. Aiming to blend Japanese tradition with craft beer, the craft is carefully crafted using local ingredients and techniques. It goes well with Japanese food and is also chosen as a gift or toast for special occasions.
　
　
and"Marimba"is an eye-catching India Pale Ale with a bright pink color made with beets. The fruity aroma and bittersweetness are in perfect harmony, making it a visually pleasing beer. Inspired by the rhythmic tone of a marimba, it has a taste that makes the drinker's heart beat. One of the reasons for its popularity is the beautiful color that looks great on social media.
　
All of these beers are made with attention to detail, from the selection of ingredients to the manufacturing method, making the most of nature's bounty. In addition, by selling by weight and introducing growlers, both environmentally friendly and fresh taste are realized. Customers have commented that it is a special beer that can only be tasted here, and that the time to enjoy it with music is the best.

Who are supporting us?

Butterfly Brewery is supported by a wide range of customers. The target audience is diverse, including adults in their late 20s and 40s who love craft beer and music, as well as families, friends, and couples. In particular, many people visit for music events and concerts, and it is popular with those who want to enjoy both music and beer.
It is also popular with people inside and outside Aichi Prefecture, including the local Kasugai City, and is also chosen as a return gift for sightseeing and hometown tax payments.
In fact, it has received a high reputation in terms of community contribution, such as winning the Bronze Award in the hometown tax return gift category.
　
In addition to brewery stores, stores will also be open at craft beer festivals, department stores, and local events. Orders from all over the country are increasing through the online store, and customers from far away are enjoying Butterfly Brewery's beer.
　
Buyers have received warm comments such as "The combination of music and beer is fresh", "I was able to spend a special time with my family and friends", and "I sympathized with the environmental care and connection with the community". In the future, we would like to continue to bring the charm of music and craft beer to as many people as possible while being rooted in the community.
　
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