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Ichihaku

Ichihaku

キハク
Vendor
株式会社Extage
Full of confidence, to pure white. A cosmetics brand that responds to women who are worried.
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Invoice registration number

T2120003010750

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About the brand

Full of confidence, to pure white. A cosmetics brand that responds to women who are worried.
1
It is a brand that approaches "pure white".
2
PC cream is available in two versions: 50g and 100g (large capacity).
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"A clear impression of your own personality"
We launched "Kihaku" because we wanted to address the voices of many women regarding their daily care.
Every time I look in the mirror, I suddenly worry about the condition of my skin - the feel of my elbows and knees, the impression of my back and décolleté, and the awareness of taking care of my delicate zones.
Although many women sympathize with it, it is a part that tends to put off because they are busy and no one can see it anyway.
Still, I really want to treat my skin more carefully.
I want to spend every moment with a positive attitude.
In order to be close to the thoughts of such women, we created "Chihaku".
The brand name overlaps the image of Japan's aesthetic sense of "iki" and the purity and transparency of "white", and expresses the hope that people will cherish the time they spend with their skin.
We value the message that "time to care is also time to take care of yourself".
I believe that making daily care a habit will give you time to take care of yourself and lead to a positive feeling.
Skin problems affect not only the appearance but also the way you feel.
"Ikuhaku" wants to be a partner for women to face their own beauty.

What are we doing?

"Ikuhaku" is particular about the selection of active ingredients and quality control, and offers quasi-drugs that are easy to incorporate into daily care.
Commitment to quality as a quasi-drug
Our products are developed according to the standards set forth as quasi-drugs approved by the Ministry of Health, Labour and Welfare. We manufacture products in a factory under the GMP management system in Japan, and under a thorough quality control system, we create products that are easy to incorporate into daily care.
W Active ingredient formula
Contains arbutin and tranexamic acid as active ingredients.
These are used as active ingredients in quasi-drugs to suppress melanin production and prevent blemishes and freckles, and keep the skin fresh through daily care.
Contains 3 carefully selected ingredients
Contains silver vine extract, plum fruit extract, and chickpi extract.
It is designed to combine plant-derived ingredients to gently condition and moisturize the skin.

Commitment to the product

Body Care Cream
　
　
A quasi-drug cream containing arbutin and tranexamic acid as active ingredients. It has the effect of suppressing melanin production and preventing blemishes and freckles, making it easy to incorporate into daily skin care. It is non-sticky, moisturizes and blends in, and is easy to apply to areas of concern.
It can be used to care for the face and body, as well as the whole body, including the delicate zone. It is manufactured in a factory under the domestic GMP management system, and quality control is also taken into consideration. This cream is suitable for those who want to continue their daily care comfortably.
　
We have a compact size of 50g that is easy to incorporate into daily care, and a large capacity of 100g that can be used generously.
　

Who are supporting us?

It has a moist texture that is not sticky but easy to use even on delicate skin after hair removal. It has a smooth feel and stretches well, making it easy to apply to the face and back. It is chosen by those who want to continue their daily care without difficulty and women who want to face their skin carefully.
Main support base
・Women in their 20s and 40s who are highly conscious of beauty
・Those who want to make full-body care a habit
・Those who want to take care of their daily skin care
Customer's voice (impression of use)
"Daily care has become a habit, and the time I spend touching my skin has become more comfortable."
"It's smooth, non-greasy, and stretches well, so it's easy to use on the face and back."
"I felt that it was moist but not heavy, and it was easy to incorporate into my daily care."
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