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SAUNA NOVA

SAUNA NOVA

サウナ ノヴァ
Vendor
株式会社Nova Clearly
We develop sauna items with the theme of wearing the best moment. With high-quality materials and sleek design, we support you to elevate your lifestyle.
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T6020001149795

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About the brand

We develop sauna items with the theme of wearing the best moment. With high-quality materials and sleek design, we support you to elevate your lifestyle.
1
[After two years of conception and more than 100 types of sauna hats, we arrived at the ideal sauna hat] Accumulate 10,000 breakthroughs! SAUNA NOVA's bestseller has evolved further.
2
"The towel fabric is heavy and hot...", "Wool can't be washed and loses its shape..." To solve all these problems, we have completed a high-performance sauna hat that is resistant to heat, water, and washing, lightweight, and easy to carry.
3
We compare and verify more than 100 types of sauna hats, and develop completely original (design registered). With a review rating ★of over 4.8, it has been chosen by many people, so please experience the reason.

More about the Brand Owner

ととのえ先生®︎/加納 優誉

MASATAKA KANOH

Former high school teacher and sauna entrepreneur. Pursuing his dream, at the age of 27, he gave up his stability and entered the world of saunas. Currently, as the representative of the sauna brand "SAUNA NOVA", he is active in a wide range of activities, including product development and appearances at sauna facility collaboration events nationwide. On Instagram, "Totoe Sensei︎ ®", he is posting his daily life on the themes of "how to live doing what he loves as a job" and "self-dialogue × sauna". My dream is to create a society where everyone can shine in their own way.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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SAUNA NOVA is a lifestyle brand born with the theme of "connecting sauna and everyday life".
Born in an extraordinary space called a sauna"Dialogue with Yourself"We started with the desire to deliver products that can incorporate the experience of preparing the mind and body into daily life.
　
　
The symbol of this is a high-performance sauna hat with a completely original design that took two years to develop (design registered).
"Towel fabric is heavy and hot" and "Wool cannot be washed and loses its shape" - in order to solve all such problems, we compared and verified more than 100 types. We have completed a sauna hat that is resistant to heat, water, and washing, is lightweight and easy to carry, and you can see the difference when you use it. With a review rating of ★over 4.8 and cumulative sales of more than 10,000 units, it has been chosen by many people.
　
　
　
In addition to sauna hats and towels that combine functionality and beauty, we offer products that make you want to use and give gifts, such as T-shirts and bags that can be worn naturally in the city.
　
SAUNA NOVA wants to be a brand that brings positive energy to life by taking a break from the hustle and bustle of everyday life and taking time to face yourself.
　
　
In the future, through collaborations with sauna facilities and hands-on events, we will spread the "culture of growth and challenge through saunas."

What are we doing?

　
　
SAUNA NOVA"Prepare in the sauna and open up in your daily life"Based on the concept, we deliver products that enrich the time we spend with our hearts.
What we value is not only the transient pleasure of "toto", but also the awareness and change that lies ahead. "I'm a little more positive than yesterday" and "I'm looking forward to tomorrow" - I want to be a presence that supports such small advances.
　
　
In product manufacturing, we are thoroughly committed to the balance of "high functionality, light weight, and beauty".
For example, the sauna hat was uniquely designed (registered as a design) with the aim of combining everything that is resistant to heat, water, and washing, easy to carry, and does not compromise on design.
As for other items, we value materials and forms that can be used in the sauna and in everyday life without discomfort, and "witty ingenuity" that makes you want to teach someone.
　
　
In addition, at SAUNA NOVA, we are conscious of not ending with "sauna = special space".
To create an experience beyond the item, and an "opportunity for self-dialogue and a fresh start" that that experience brings. That's our mission.

Commitment to the product

　
　
(1) High-performance sauna hat (registered design)
"The one and only lightweight sauna hat that is resistant to heat, water, and washing"
A sauna hat with a completely original design that was completed after comparing and verifying more than 100 types over two years.
　
• Heat isolation and head protection
• Machine washable and durable
• Lightweight material that can be folded compactly
• Minimalist design for both men and women
　
Review★Over 4.8 / Over 10,000 units sold.
It is truly a masterpiece of SAUNA NOVA that "you can tell the difference when you use it".
　
　
　
(2) Water absorption and quick-drying sauna towel
"A high-quality piece that seamlessly connects sauna ⇄ everyday life"
• Water-absorbent, quick-drying material that is soft on the skin and comfortable even when wet
• Poncho type is ideal for changing clothes and bathing in the open air
• Simple and elegant color development makes it a gift ◎
　
For those who have been worried about the weight of the towel fabric and the difficulty of drying, we offer a higher level of comfort.
　
　
　
(3) Waterproof sauna bag (IPX4 equivalent)
"You can carry a wet towel without hesitation."
• IPX4 waterproof + dirt-resistant tarpaulin material
• Storage capacity for 2 500ml bottles + foldable
• Comes with a hook that can be attached to a bag or carry case
　
It is also active after work and on trips. It is a hot item that supports the lifestyle of sauna lovers and is planned to focus on in the future.

Who are supporting us?

■ Target audience
• Age Group: Late 20s to early 30s
• Gender: Regardless of gender
< lifestyle >
• People who are "tidy-oriented" and want to value both work and private life
• People who enjoy sauna as a "hobby" and value time to reset themselves
• Highly sensitive, emphasizing not only functionality but also "design" and "relatable brand story"
　
■ Actual customer base (trend)
• Highly sensitive city dwellers such as office workers, freelancers, hairdressers, and creators
• Used by couples and friends, there is a lot of demand for gifts
• Not only sauna enthusiasts, but also light people who want to have a rich time in the sauna are on the rise.
• Mainly people who learn about the brand through SNS and word of mouth, find value in "relaxing time" and purchase it.
　
■ Wholesale stores and features
• Sauna facilities throughout the country (e.g. Sauna Tokyo, Mainichi Sauna, Golden Turtle, etc.)
• We have a track record of developing in limited-time POPUP spaces in department stores.
• Emphasis on dealing with stores that carefully convey product commitments and brand stories
• We have received high praise from the store side for the three beats of "product design," "quality," and "sales efficiency."
　
■ Testimonials from Buyers (excerpts)
　
"It's by far the lightest, most washable, and convenient sauna hat I've ever had, and I want to take it with me every time."
"I'm a beginner in saunas, but I bought it because the design is cute, and now it's an item I can't let go of."
"I gave it as a birthday present and it was very happy, and it's perfect for gifts."
"It fits easily in the bag, the texture is stylish, and I'm happy that I feel good even when I'm bathing in the open air."
"When I actually used it, it was amazing at blocking heat, so I could put it in for a long time and it was easy on my head."
　
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