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SAUNA NOVA

SAUNA NOVA

サウナ ノヴァ
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株式会社Nova Clearly
"Let's wear the best moment." SAUNA NOVA is designed to accompany you during your free sauna time, comfortably enhancing your experience with high-quality materials and sophisticated designs.
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T6020001149795

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About the brand

"Let's wear the best moment." SAUNA NOVA is designed to accompany you during your free sauna time, comfortably enhancing your experience with high-quality materials and sophisticated designs.
1
"Sauna is free." Don't compare yourself to anyone else, but value your time. With that in mind, we pursue a design that blends in with nature and does not interfere.
2
A wide range of products range from sauna hats to sauna accessories. We develop products that support the "arranged" series of processes based on the knowledge of more than 700 facilities.
3
The best-selling sauna hat series has sold over 20,000 units in total, won three Rakuten crowns, and won Amazon bestsellers. Through facility collaboration and department store development, it has evolved into an experiential proposal brand.

More about the Brand Owner

ととのえ先生®︎/加納 優誉

MASATAKA KANOH

Former high school teacher and sauna entrepreneur. Pursuing his dream, at the age of 27, he gave up his stability and entered the world of saunas. Currently, as the representative of the sauna brand "SAUNA NOVA", he is active in a wide range of activities, including product development and appearances at sauna facility collaboration events nationwide. On Instagram, "Totoe Sensei︎ ®", he is posting his daily life on the themes of "how to live doing what he loves as a job" and "self-dialogue × sauna". My dream is to create a society where everyone can shine in their own way.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Sauna is not a time to compare yourself to others, but a time for yourself.
There are days when you want to spend time quietly alone, and there are days when you want to have fun while laughing with your friends.
SAUNA NOVA was born from the desire to make such free sauna time more comfortable and more personal.
　
　
　
What we value is not disturbing that time.
I want to be an existence that enriches the time and the person himself, not just for use.
SAUNA NOVA wants to support the time that will give you an opportunity to prepare yourself and look forward through saunas.
　
　
　
Because there is no one right answer, there is a reason for what you choose.
To deliver an experience that allows you to experience the best moments while being close to the free sauna experience.
That's why SAUNA NOVA continues to be this brand.
　

What are we doing?

　
　
　
SAUNA NOVA proposes products to make your free sauna time more comfortable.
Before the sauna, during it, and after taking an outdoor bath, it naturally blends in with your body.
To this end, we pursue a design that is not too assertive and a comfort that can be understood the more you use it.
　
　
　
One of the iconic products is the sauna hat with a completely original design.
We have compared and verified more than 100 types of products and pursued specifications that are resistant to heat, water, and washing, and are light and easy to carry.
It has both functionality and design, and has been developed into a standard item that comfortably supports sauna time.
　
　
　
Currently, in addition to sauna hats, ponchos, and towels, we are developing products that naturally blend into everyday life, such as T-shirts and bags.
The value we provide is not just for the sauna, but also to comfortably connect to the life before and after it.
　
　
　
SAUNA NOVA will continue to deliver options that support free sauna time through its products.
Through functionality, beauty, and natural comfort, we will expand the experience of enjoying saunas in your own way.

Commitment to the product

　
　
Sauna Hat (Standard / PRO Version)
　
　
Resistant to heat, water, and washing, SAUNA NOVA's iconic sauna hat
A completely original design that was completed after comparing and verifying more than 100 types over two years.
The highly insulated three-layer structure protects the head from heat waves while efficiently dissipating the stuffiness inside.
　
・Blocks heat and protects your head and hair
・Durability that can be washed in a washing machine
- Lightweight and compact foldable design
・Minimalist design that is easy to use for both men and women
　
The regular version is a standard model that is light and easy to handle.
The PRO version is a higher-end model with a deeper design and high thermal insulation for enhanced comfort even in hot environments.
　
　
　
　
Sauna Court / Sauna Poncho
　
　
Two options for spending an outdoor bath in your own way
　
Sauna ponchos are easy to put on quickly and have a relaxing feel.
It is easy to move around and fits into situations where you want to use it casually.
　
On the other hand, the sauna coat is designed to open in the front and is easy to put on and wraps tightly around the neck.
This is a piece for those who want to increase heat retention and comfort and enjoy their time in the open air deeply.
　
・Poncho: Emphasis on ease and ease of movement
・Coat: Designed for heat retention and comfort
・Both are made of materials with excellent feel and breathability.
・Design that blends naturally from sauna to outdoor activities
　
　
Sauna Bag
　
　
Functional beauty for smartly carrying wet items
It is designed to be both waterproof and lightweight, allowing you to comfortably carry your luggage after the sauna.
It is foldable and packable, making it easy to carry and store.
　
・Waterproof treatment allows you to store wet items with confidence
- Lightweight and portable design
・Foldable compact specification
Simple and easy-to-use minimalist design

Who are supporting us?

■ Target audience
・Age group: Late 20s to mid-30s (expanding to early 40s)
・Gender: Both men and women
< lifestyle>
・Those who value both work and private life and consciously enjoy their time
・People who incorporate saunas into their daily lives as a "time to prepare themselves"
・Choose not only for functionality, but also for design, brand philosophy, and worldview.
・Emphasis on "experience value" and "individuality" rather than consumption of things
　
■ Actual customer base (trend)
・Office workers, freelancers, hairdressers, creators, and other sensitive consumers in urban areas
・A wide range of usage scenarios, from solo users to couples and friends.
・There is also a certain number of gift demand (gifts for birthdays, anniversaries, and sauna lovers).
・In addition to core sauna lovers, it is also expanding to the light user base.
・There are many cases where people become aware of it through social media, word of mouth, and experiences at facilities and lead to purchases.
　
■ Wholesale stores and characteristics
・We have a track record of handling it at sauna and hot bath facilities nationwide
(e.g., Sauna Tokyo, Mainichi Sauna, Golden Turtle, etc.)
・Department store POPUP and event openings, etc., have a track record of limited-time development.
・It goes well with stores that can convey the brand's worldview and story, not just sell products.
・The store evaluates it as a product with a good balance of "design", "quality", and "ease of sale (turnover rate)".
　
■ Buyer's voice (excerpt)
"I'm grateful that it's light and washable, and before I know it, I've started to bring it with me every time."
"I'm a beginner in saunas, but I was attracted to the design and bought it.
"I was very happy when I gave it as a gift, and I think it's easy to choose as a gift."
"It's compact to carry, and it looks simple, and I'm looking forward to the time in the open air even more."
"When I actually used it, I was surprised at how well it blocked the heat.
　
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