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Imabari Sauna

Imabari Sauna

イマバリサウナ
Vendor
株式会社RAF
Imabari Sauna is an original brand that combines the Japan towel brand "Imabari Towel Brand" and the "sauna" based in Finland.

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T5170001016073

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About the brand

Imabari Sauna is an original brand that combines the Japan towel brand "Imabari Towel Brand" and the "sauna" based in Finland.
1
Japan's proud Imabari towel brand is safe, secure, and high-quality Japanese quality. We have incorporated its soft feel and high water absorption into sauna products.
2
Sauna hats, which are certified by the Imabari Towel Brand, are highly absorbent and protect the scalp with a pleasant feel.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Imabari Sauna began by fusing "the pride of Japan's manufacturing" with the "richness of sauna culture". The reason for launching the brand was the idea that by combining the two cultures of high-quality Imabari towels from Japan and saunas that regulate the mind and body, we could create new experiences that had never been seen before. Sauna hats are a common item in Finland, but they are still unfamiliar in Japan, and there are limited options for enjoying saunas more comfortably. Therefore, we wanted to take advantage of the soft feel and high water absorption of Imabari towels to deliver sauna goods that are close to the delicate sensibilities of Japan people.
　
Imabari towels are nurtured by the rich nature and clean water of Imabari City, Ehime Prefecture, and are created through technology and quality control cultivated over many years. Its solid quality is also highly appreciated by people all over the world. We wanted to make the most of the value of these Imabari towels in the sauna as a place of relaxation and bring high-quality healing to our daily lives.
　
What we want to achieve through the brand is not just to provide products, but to propose a rich time to prepare the mind and body through the sauna. We hope that Imabari Sauna products can support a quiet moment to face oneself away from the hustle and bustle of daily life. By combining minimalist and sophisticated designs with solid quality, we aim to create sauna goods that naturally blend into modern lifestyles. Imabari Sauna will open a new door to sauna culture and transmit the spirit of Japan's manufacturing to the world.

What are we doing?

Imabari Sauna is an original brand that combines the two cultures of "Imabari Towel Brand" and "Sauna". What we value is to provide items that make saunas more comfortable and hygienic. To this end, we are developing sauna hats, sauna mats, sauna towels, etc. that take advantage of the high water absorption and soft feel of Imabari towels.
　
In order to realize the brand's worldview, we were thoroughly particular about the selection of materials. Conventional sauna hats were mainly made of felt fabric, but felt is sensitive to water and can cause it to lose its shape and shrink due to washing. Therefore, we have adopted a towel fabric that can be easily washed in the washing machine and used cleanly every day. In addition, by using only fabrics that have cleared the strict quality standards of the Imabari towel brand, we achieve safety, safety, and high quality.
　
The background of Imabari towel production is the warm climate and beautiful water sources of Imabari City, Ehime Prefecture. In particular, the underground water of the Sosha River has a low hardness component and is gentle on fabrics and threads, resulting in delicate and soft towels. Only products that have passed the Imabari towel brand's unique inspection, such as the "5-second rule", can be branded.
　
We are also conscious of the spread of sauna culture. It aims to be a bridge between traditional Japan manufacturing and modern sauna culture. Imabari Sauna delivers new value to all sauna lovers with its simple and sophisticated design and solid functionality.

Commitment to the product

Imabari sauna products are characterized by minimalist and sophisticated designs and a commitment to quality unique to Imabari towels. The main product, the "Imabari Sauna Hat," is made of 100% cotton Imabari towel fabric, which protects the scalp and hair from heat with its soft feel and excellent water absorption. It is easy to wash in the washing machine, so you don't have to worry about sweat or moisture after the sauna, and you can use it cleanly every time. The color variations are simple× urban hues such as white, gray, navy, pink, and light black, making it a natural blend for any occasion.
　
The "Imabari Tulip Sauna Hat Reversible" is a double-layered fabric with a reversible specification. It can be used differently according to your mood and coordination, and is designed to fit in with everyday use. The light comfort and gentle texture unique to Imabari towels will enrich your sauna time.
　
The "Sauna Towel" and "Sauna Mat" are also made of high-quality materials certified by the Imabari Towel brand. It has excellent water absorption and quick-drying properties, making it comfortable to use in saunas, cold baths, and during breaks. All products are characterized by a simple form that reduces waste and functionality that considers the user.
　
Many customers who have actually used it have commented that it feels very good to the touch and protects them well from the heat of the sauna, that it is hygienic because it can be washed in the washing machine, and that they like the simple design. Imabari sauna products provide a quality and pleasant time for all sauna lovers.

Who are supporting us?

Imabari saunas are strongly supported by sauna enthusiasts, health-conscious individuals, and urban users who are looking for a high-quality lifestyle. In particular, it is widely used in sauna facilities, hot bath facilities, and hotel spas, mainly by men and women in their late 20s and 40s. It is also available on major e-commerce sites such as Rakuten Ichiba, Amazon, and Yahoo! Shopping, and receives many orders from all over the country.
　
Actual buyers have commented that "you can feel the quality of Imabari towels even in the sauna", "I like the simple and sophisticated design", and "I was happy as a gift". It is also increasingly available in sauna facilities and spa shops, and is highly regarded by professionals.
　
Imabari saunas are chosen by those who want to incorporate saunas into their daily lives, those who are particular about cleanliness and quality, and those who are looking for a gift for their loved ones. In the future, we will continue to spread sauna culture to more people and expand our support from various groups as a brand that provides rich time.
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