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ARETTE

ARETTE

アレッテ
Vendor
ジェイドックス株式会社
A flavorful craft tequila made with 100% agave and no added added sugar. A brand launched in 1986 by the prestigious Orendine family.
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Invoice registration number

T1013301043384

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About the brand

A flavorful craft tequila made with 100% agave and no added added sugar. A brand launched in 1986 by the prestigious Orendine family.
1
Arete tequila, made only with carefully selected agave and water. This is a simple yet profound drink filled with respect for ingredients, featuring the powerful aroma of 100% agave and the natural sweetness of the aroma.
2
Produced at the distillery founded in 1900, carrying on the Orendine family bloodline. By adhering to meticulous handmade methods and investing time and effort in production, a rich flavor and aroma are created.
3
The brand name comes from the one-eyed horse that won gold at the London Olympics despite headwinds and overturned global recognition. Additive-free tequila that embodies the spirit of individuality that doesn't have to be perfect.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Arette's story began with passion and family bonds. The founders, brothers Jaime and Eduardo Orendain, were born into the Orendine family, one of the four founding families of tequila, and grew up experiencing the tequila-making process firsthand from a young age. The small distillery "El Llano," owned by their grandfather, was established around 1900 and has been a place that has grown alongside the family's history. However, as time passed, production shifted to larger factories, and "El Llano" quietly began to fulfill its role.
　
One day, when his grandfather expressed his determination to give up the distillery, the brothers strongly pleaded, "If you want to sell it, let us do it." A desire to preserve the family's history and traditions, and to weave a new tequila story with their own hands—this desire became the driving force behind the birth of Arette. In 1978, the brothers rebuilt the distillery, and in 1986, they launched their own brand, "ARETTE."
　
The origin of the brand name also symbolizes their passion and pride. Despite opposition from those around him due to his blindness, he respected the famous horse "Arete," which brought Mexico its first gold medal at the 1948 London Olympics, and his childhood love for horseback riding. Furthermore, her maternal Italian roots overlapped, leading to the name "Arette."
　
Arette aimed for craft tequila that fuses the Mexican land with the spirit of artisans. Distinguishing ourselves from mass production and efficiency, we spared no effort or time, focusing on maximizing the potential of the materials. The original vitality of agave, the minerals provided by volcanic water, and traditional techniques that live on the family's history. We want to infuse every drop of all of this into a tequila we can proudly present to the world—this is the origin of Arette and our unwavering passion to this day.

What are we doing?

The worldview that Arette wants to realize is to deliver "a one-of-a-kind craft tequila born from the passion of the earth and artisans." To achieve this, we are committed to thorough material selection and traditional manufacturing methods.
　
Arette's tequila is made entirely with 100% agave and no added sugars, without additives, colorings, or flavorings. While typical tequila sometimes adds sugar to agave harvested after a few years, in Arette, each agave is hand-picked after a slow maturation of seven years. This maximizes the natural sweetness and powerful aroma of the agave.
　
We also have a unique commitment to steaming and grilling the agave in our own way. On the Classic line, it is slowly heated for 15 hours in a pressure cooker, while on the Artesanal line, it is slowly heated in a brick oven for 48 hours. Furthermore, after heating, let it cool naturally, and discard any bitter moisture that comes out first. Only the sweeter parts are squeezed out, thoroughly eliminating any off-flavors.
　
For fermentation, we use natural yeast derived from agave and yeasts sourced from nature, such as lime trees. The classic line ferments slowly in stainless steel tanks for 3~4 days, while the Artesanal line ferments slowly over 5 days in concrete tanks. There are now very few distilleries that use concrete tanks, producing the complex and mellow flavors unique to Arlette.
　
Distillation is conducted twice, using American oak (used bourbon casks such as Fore Roses and Woodford Reserve, as well as used Jack Daniel's casks). When bottling, it is also washed with tequila, and every step uses spring water from the tequila volcano to preserve its pure and deep flavor.
　
This fusion of tradition and innovation, along with the belief in "preserving the purity of ingredients," makes Arette's craft tequila truly unique. From the perspective of the SDGs, additive-free, natural fermentation, and handcrafted production reduce environmental impact and enable sustainable manufacturing.

Commitment to the product

All of Arette's products are masterpieces, filled with the dedication of artisans and the blessings of the land, but we would like to introduce three of our main products.
　
1. Arette Blanco
The most popular piece in the Arette series even in Mexico. It features refreshing aromas of herbs, citrus, and white pepper, with a direct sweetness of ripe agave flavors. It boasts excellent compatibility not only for straight drinks but also as a cocktail base, allowing you to fully enjoy the quality of the ingredients. In fact, many people have commented that "the concept of tequila has changed" and "it has no off-flavors, a pure taste."
　
2. Arette Reposado
Reposado, aged for about six months in American oak barrels, features flavors of vanilla, cinnamon, almond, and almond, resulting in a mellow and deep flavor. The aroma of oak and the sweetness of agave blend perfectly, making it recommended both as a sake with meals and as a leisurely savoring drink. Customers have given high praise such as "Popular with whiskey lovers" and "Pairs perfectly with meals."
　
3. Arette Artesanal Blanco
The Artesana line, sold only once a year in limited quantities, uses agave slowly steamed and roasted for 48 hours in a manposteria (brick oven). The sweetness of agave and green nuances, along with the aromas of pepper, citrus, herbs, and florals, intertwine intricately to deliver a very pleasant finish. Tequila enthusiasts praise it as "this is craft tequila" and "a depth you won't find elsewhere."
　
All these products are made solely from agave and water, embodying Arette's philosophy of no additives, natural fermentation, and handmade processes. No matter how you drink it or the occasion, you can feel the power of the ingredients and the craftsmanship of the artisans—this is a one-of-a-kind tequila.

Who are supporting us?

Arette enjoys passionate support from tequila enthusiasts and those passionate about craft spirits. It is especially highly valued by professionals who prioritize quality, such as bars, restaurants, and specialty liquor shops that focus on ingredients and production methods. In recent years, it has also attracted attention from younger generations interested in SDGs and sustainable manufacturing, as well as consumers who prefer natural products.
　
Actual buyers have often commented that it has a rich flavor, pairs perfectly with meals, and is perfect as a gift. In particular, the Artesana line is highly popular among tequila enthusiasts and collectors alike, thanks to its rarity as a limited edition.
　
At wholesale stores, carefully sharing the story and production method of Arete has increased repeat customers and fans. In restaurants, the idea of 'tequila has changed' has also led to the development of new customer segments. Supported by everyone who values passion and tradition, Arette will continue to deliver one-of-a-kind craft tequila.
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