Fisherman's Dawn

リョウシノヨアケ

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T1340001023543

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About the brand

The ultimate jerky made with tuna from the Amami Islands. It is seasoned with brown sugar soy sauce developed in two years and concentrated by drying at low temperatures. If you grill it and eat it, it will go well with alcohol, and it is a one-of-a-kind gem.

Everything from dismantling to seasoning, aging, and drying is integrated at our own factory. We use fishing methods with low environmental impact and are considerate of the SDGs.

It is widely supported by adults and children who love alcohol. The demand for gifts is also high, and many people say that they are addicted to it and that they were happy to give it.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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The reason why I launched the brand "Fisherman's Dawn" was not just to pursue my dreams, but also to seriously change the future of the fisheries on Okinoerabu Island and the people who live there. Originally, I started YouTube with a vague longing to become someone and achieve something, and began my journey as a diving fisherman. However, at first, there were no results at all, and there were times when I was almost broken by the harsh voices and failures from those around me. Still, he couldn't give up on his dream, and after many challenges, he moved to Okinoerabu Island and took his first steps as a fisherman.

Life on the island was never easy. With no place to live, he renovated an old house by himself and was finally recognized as a fisherman with the support of his fellow fishermen. Witnessing the reality that fish were not sold due to the coronavirus pandemic and the fish they had caught were thrown away, I strongly felt that I couldn't continue like this. Therefore, we decided to launch a seafood processing plant to liven up the island's fishing industry and create a system that can return legitimate profits to fishermen.

Starting with land search, obtaining qualifications, selecting equipment, developing products, and hiring employees, the challenges in which we did not know right or left were difficult. In particular, it took a year to find land, and I was rejected many times, and my heart was almost broken, but I was finally able to complete the factory by continuing to act without giving up.

"Fisherman's Dawn" is a brand launched with the desire to deliver a new story to everyone who is chasing their dreams, those who have given up on their dreams, and those who are looking for their dreams. Starting from Okinoerabu Island, Kagoshima, Kyushu, Japan, and the world. I will continue to take on challenges to change the future of the fisheries industry and the ocean. I want to welcome a new dawn with you. That's what drives me.

What are we doing?

"Fisherman's Dawn" aims to maximize the value of the island's fisheries by utilizing fresh seafood caught on Okinoerabu Island. The brand's worldview is to balance "returning profits to fishermen who risk their lives to fish" and "a sustainable future of the ocean". In order to achieve this, we have repeatedly made a number of commitments and challenges.

First of all, in product manufacturing, we use freshly caught tuna caught off the coast of the Amami Islands, and carefully carry out everything from dismantling to seasoning, aging, and low-temperature drying at our own factory. In particular, the "Ultimate Tuna Jerky" is designed to bring out the maximum flavor of the tuna, with exquisite temperature control and time-consuming low-temperature drying. The seasoning is made with original brown sugar soy sauce, which was developed over two years, and is devised to bring out the goodness of the ingredients.

In addition, we are focusing on sustainable fishing by adopting fishing methods with low environmental impact. This is also important from the perspective of the SDGs, and it is an initiative to protect the resources of the sea while leaving a rich ocean for future generations.

Commitment to the product

The products of "Dawn of the Fisherman" are filled with the passion of the founder Masaru and the blessings of the island. Among them, our main product, "Ultimate Tuna Jerky," uses fresh tuna caught off the coast of the Amami Islands, and is carefully finished at our own factory, from dismantling to seasoning, aging, and low-temperature drying. Based on the original brown sugar soy sauce developed over two years, we carefully select seasonings that bring out the best in the ingredients, such as domestic sugar cane and apple juice. By slowly drying it at a low temperature, the original flavor of the tuna is condensed, making it an excellent accompaniment to alcohol or as a snack. The recommended way to eat it is seared. By lightly searing, the softness and flavor are further enhanced, and you can also enjoy arrangements such as mayonnaise, ichimi, and wasabi.

Another notable product is "Tuna Jerky Kokumaro Flavor". This is a seasoning that pursues even more richness and mellowness, and is characterized by a deep flavor that sets it apart from traditional jerky. It is popular with a wide range of people, from children to adults, and has many repeat customers, making it a great gift.

All of these products are attractive for their unique taste created by the freshness of the ingredients and the attention to the manufacturing method. Many customers have commented that they are addicted to it once they eat it, that they are addicted to alcohol, that they are more likely to drink alcohol, and that they were very happy when they gave it as a gift. Please enjoy the gems filled with the island's nature and the pride of the fishermen.

Who are supporting us?

"Fisherman's Dawn" is supported by a wide range of people, from young people chasing their dreams, to families around the family table, to gourmet adult alcohol lovers. In particular, it has received strong sympathy from those who are interested in the island's fishing industry and regional revitalization, as well as those who seek sustainable food.

Many buyers have commented, "It's the best accompaniment to alcohol," "Even children can eat it with peace of mind," and "I'm happy to be a support for the island," and it is loved as a presence that goes beyond being a mere food brand and connects the feelings of the community and people. We will continue to brighten the future of the island's fisheries and seas with everyone's support.

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