HOBO ONSEN

ホボ オンセン
Vendor
株式会社 オリネット
Developed by the young proprietress of Yuyama Shizukan in the forest, Orie Kudo, this skin care brand makes use of Hokkaido's Noboribetsu Karlus hot spring water.
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T9430001089304

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About the brand

Developed by the young proprietress of Yuyama Shizukan in the forest, Orie Kudo, this skin care brand makes use of Hokkaido's Noboribetsu Karlus hot spring water.
1
It is a skin care brand that was born from the site of Noboribetsu Carlus Onsen in Hokkaido and condenses the actual experience and knowledge of the young proprietress .
2
For women in their late 30s and 50s who are suffering from skin changes, this formula is designed to focus on glycerin-free and foundation care.
3
It is a product design that provides experiential value that combines hot springs and skin care, and will continue to be chosen by adult women who are authentic for a long time.

More about the Brand Owner

工藤 織枝

ORIE  KUDO

He was born and raised in an inn in Noboribetsu Carlus Onsen, Hokkaido, and continues to face his skin while standing on the site. I have had a complex about my skin for many years, and I have invested about the size of a small house in an era when there was no internet. The most touched thing in a day is your own skin. If that skin is even a little chewy, you should be tempted to work a little harder. We want to be a product that can be used for a long time like such a talisman. Even your favorite cosmetics will be half as meaningful if they don't reach your skin properly. What I arrived at was "preparing the foundation". This product is not just a name, but generously packed with experience and knowledge cultivated through hot springs and skincare.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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HOBO is a brand that was born out of my own skin concerns. From a young age, he worked on competitive skiing at a ski resort in the back mountains, and spent his adolescence full of complexes about his skin, such as sunburn, goggle marks, and lichen pilaris. In the days when there was no internet, I tried different skin care products and invested in a small house. In the process, I came to the point that it is important for the skin to be properly moisturized.
 
I was born and raised in Carlus Hot Springs, but when I moved to the city when I went to school, I realized its value when I left. After returning to her hometown, as a young proprietress of a hot spring inn, she has experienced the power of hot spring water while facing the skin problems of many customers. The Karlus hot springs are comfortable on the skin and are balanced after the bath, leading to moisturized skin.
 
HOBO uses this hot spring water as a base and a glycerin-free formula that focuses on "foundation care". While utilizing the power of nature, we aimed to create a simple and realistic skin care that is close to modern lifestyles.
 
The most touched part of the day is your skin. By having confidence in that skin, your daily life will change a little in a positive way. I want to deliver such small changes. I want to be a presence that snuggles up to you like a talisman. That's why we continue to be HOBO.
 
 

What are we doing?

At HOBO, the most important thing is to "prepare the foundation of the skin". Therefore, more than 80% of the main raw material is Hokkaido's Noboribetsu Karlus hot spring water. Karlus thermal water is colorless, transparent, tasteless and odorless, blends well with the skin, contains minerals and trace elements, and balances the skin while keeping it moisturized.
 
By using it before toner, it is easier for the moisturizing ingredients to be used later to penetrate into the stratum corneum and smooth the skin. In addition, it contains moisturizing ingredients such as sodium hyaluronate, bilberry leaf extract, and biosaccharide gum-1 to support skin moisture and barrier function. In order to maintain weak acidity, it also contains a well-balanced blend of sodium lactate and citric acid.
 
 
While taking advantage of the characteristics of hot spring water, we are particular about achieving both a feeling of use that makes you want to use it every day. Like Carlus Onsen, it has a smooth texture, making it easy to use for those who don't like stickiness and men. In addition, no fragrances are used, and it is odorless.
 
Based on a simple formula that makes use of local resources, it collaborates with a cosmetics company in Muroran City, Hokkaido. It took about a year to prototype and improve the quality to satisfactory quality. We pay attention to every detail so that people with skin problems can use it with confidence.
 
 
 

Commitment to the product

HOBO's main product is "HOBO Onsen Introduction Lotion". It contains 81% hot spring water, and you can feel the moisture as if you were after a hot spring. After washing, it is applied with the palm of your hand to soften the skin and enhance the penetration of subsequent skin care. The oil-free design makes it easy to use as an aftershave for those who don't like stickiness or as an aftershave for men.
 
The "HOBO bathing sheet mask" was developed on the premise of use in the bath. It slowly delivers the moisture of the hot spring water to the skin, and can be used as a countermeasure against dryness or special care while bathing. It uses a plant-derived sheet that provides both a gentle feel and adhesion.
 
The "HOBO Sauna Sheet Mask" is an item that focuses on dryness and irritation caused by the high temperature and low humidity environment of the sauna. By using it, it protects the skin and improves the condition after the sauna. Both sheet masks do not use oil and are designed to adjust the viscosity with plant-derived ingredients and blend in with the skin without being greasy.
 
In addition, it is designed to be used in large public baths and saunas, and is designed to prevent dirt and slippage even if liquid adheres to the floor.
 
All products are developed with the idea of "bringing the blessings of hot springs directly to the skin" and are developed as items that allow you to comfortably continue your daily care.
 
 
 

Who are supporting us?

HOBO is supported by a wide range of people of all generations who have skin problems. It is especially popular among women who suffer from dry and sensitive skin, as well as men who don't like stickiness and those who are looking for an aftershave lotion. Many customers who have actually used it have expressed their satisfaction, such as "The moisture continues to feel like after a hot spring" and "My skin has become softer and I feel more confident."
 
It is also widely available at local Hokkaido hot spring inns, select shops, and sauna facilities, making it a popular souvenir and gift for your trip. In particular, it has received high praise from hot spring lovers and natural-minded people, saying, "The simple formula that makes use of local resources is reassuring."
 
Real comments such as "my skin has changed" and "I can use it with the whole family" are spreading on social media and word of mouth, and the number of repeat customers is increasing. We would like to continue to be a brand that can support everyone who suffers from skin problems in a positive and comfortable way every day.
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