TrendingNew
Unexplored

Unexplored

ミタンサク
Vendor
未探索
We will sell domestic craft tonic water, which I encountered while exploring the value of ingredients that I have never seen before. A food brand that explores new flavors while touching the depth of ingredients.
This brand has
sample products
You can try the product at sample. Please use it when purchasing for the first time or when you are unsure about purchasing.

All products

Shipping fees

Calculated separately

View more brand information
Search by related categories

About the brand

We will sell domestic craft tonic water, which I encountered while exploring the value of ingredients that I have never seen before. A food brand that explores new flavors while touching the depth of ingredients.
1
Domestic craft tonic water syrup that takes advantage of the combination of tea leaves and citrus to enjoy the refreshing aroma and bitterness
2
Creative initiatives to face food issues in production areas and explore new possibilities for ingredients
3
Because it is produced in small batches, please enjoy the changes and instability depending on the year and season

More about the Brand Owner

廣田 章剛

Fumitaka Hirota

In my 10 years of experience in the food and beverage industry, I have witnessed the food that is discarded every day. During his school days, he spent time in Ecuador and was shocked by the reality that one-third of the people live on less than $1 a day, and he was keenly aware of the food disparity and challenges. Based on these original experiences, he launched the brand "Unexplored" as one of his life's work, which explores new possibilities for ingredients.
Read More

Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

Auto-translated
Show original
"Mitansaku" was born as a brand that faces both the richness of food and the challenges.
From my 10 years of experience in the food and beverage industry, I had an unfulfilled feeling that kept piling up in my heart when I was in front of the food that was thrown away every day. On the other hand, in Ecuador, where I spent my student days, one-third of the people lived on less than $1 a day, and I witnessed the reality that three meals were not the norm.
The preciousness of food, the joy of food, and the troubles of food—these original experiences were connected across time, and an unexplored journey began.
We believe that ingredients have "many possibilities that we have not yet encountered". However, it is we ourselves who unknowingly close off that possibility. At the same time, there are issues and concerns about ingredients that we cannot see. I believe that the problem and problem can be solved by the potential of the food itself.
Unexplored took a step forward by visiting producers and listening to their stories. When we went to the production area, we faced a reality that we did not know. However, at the same time, I realized that the worries and issues of food are the possibilities of food.
　
　
Our exploration is just beginning. I wonder what kind of map I can draw in the future, and now I am filled with the joy of encountering delicious food.

What are we doing?

Unexplored is a brand that faces food concerns and challenges, explores new uses, and creates products in the process of exploring the unseen value of ingredients. We aim to create a new cycle from production to consumers.
Our approach consists of six steps:
1. Hear from farmers about the current state of the region and production
Listen to producers and understand the challenges they face.
2. Exploring and Utilizing Materials
Explore possibilities beyond traditional applications.
3. Buy exploration materials
We source our ingredients directly from local producers.
4. Devise a recipe
We create new flavors that take advantage of the characteristics of the ingredients.
5. Materials are reborn as new products
We create products that combine tradition and innovation.
6. To You
We will deliver an experience that can be tasted with a story.
What we value is the "unseen value" of ingredients. For example, in Shizuoka Prefecture's tea plantations, production in traditional terraced fields, which are difficult to mechanize, has decreased, and abandoned farmland has increased. In addition, the value of second and third tea teas has decreased, and the problem of a shortage of bearers has arisen.
　
　
We may be a little detour to solve these problems by creating new ways of drinking and new value, but we propose one of the solutions. To keep exploring, even though sometimes you get lost. There are still many things in this world that we don't know.
　
Welcome to an unexplored world.

Commitment to the product

Our second product is "Tea Tonic Water Syrup".
It is an original drink made with tea leaves and oranges from Shizuoka Prefecture.
When you bring the glass to your mouth, the refreshing aroma of orange first escaps into your nose. After enjoying the refreshing sensation of the bursting of carbonation, the aroma of tea spreads softly, leaving a pleasant bitterness in the aftertaste. It is a dish that can be enjoyed slowly, including the aftertaste.
　
　
This product was born from an encounter with Mr. Honda of Marumo Tea Garden in Shizuoka Prefecture. In addition to the tea plantation, Mr. Honda also grows citrus fruits, including oranges. The typical use of oranges is as a raw material for seasonings such as ponzu, but there was a problem that their use was limited.
We hypothesized that the bitterness of tea could replace the raw material used in tonic water, which is quina. And citrus is indispensable in tonic water. I thought that incorporating not only typical citrus fruits such as lemon and lime, but also oranges would create a distinctive tonic water.
"I usually grow tea leaves and oranges at the foot of Mt. Fuji, and the way to enjoy tea as it is in a teapot has unfortunately become rare for modern Japan, but I hope that the creation of delicious and interesting products made from tea leaves will create new demand and ways to enjoy Japan tea." Mr. Honda says.
This syrup can be mixed with soda and drunk as a soft drink, or it can be enjoyed as an alcohol by pairing it with meals or adding gin.
　

Who are supporting us?

Unexplored products are perfect for "relaxing alone time," "when you want to refresh yourself," and "special time spent with your loved ones."
Our products are drinks that bring small luxuries to everyday life, filled with the deliciousness of the ingredients and the thoughts of the creators. It is especially popular among those who are looking for an urban and sophisticated taste and who are interested in the stories behind the food.
Under the theme of "Stories through Deliciousness," we carefully depict the stories behind the products, such as the thoughts of the makers, the issues they saw at the site, and the commitment to materials. By being exposed to such a background, we believe that by being able to feel closer to the brand, and by tasting it with the story, you will be able to feel the original deliciousness of the product even more deeply.
　
　
I think that the instability of changing the citrus depending on the season or changing the taste from year to year is also a good thing about small-scale production and craftsmanship.
Unexplored is a journey that continues to explore the potential of ingredients. I would like to discover the new value of food with those who sympathize with this journey and walk with me.
Register now and buy products from Unexplored with just one click
goooods is a B2B marketplace where you can buy products easily and risk-free.
Get unique, high-quality items at commission-free wholesale prices.
Deferred payments of up to 60 days
Pay for purchases by invoice. Payment via credit card is also accepted.
Deferred payments of up to 60 days
Pay for purchases by invoice. Payment via credit card is also accepted.
Find high-quality, unique brands
Discover the ideal product for your store from an expanding selection of brands every day.
Find high-quality, unique brands
Discover the ideal product for your store from an expanding selection of brands every day.
Supported by rich content and AI recommendations
Create the perfect merchandising plan backed by brand stories and AI-driven recommendations.
Supported by rich content and AI recommendations
Create the perfect merchandising plan backed by brand stories and AI-driven recommendations.
Ready-to-use 5,000 Yen Coupon Giveaway!
Ready-to-use 5,000 Yen Coupon Giveaway!

　

Search by Category
top
Food & Beverage
Beverages & Tea
Unexplored
top
Food & Beverage
Jam & Honey
Unexplored
With free user registration, you can check the wholesale prices and transaction conditions for all products!
Do you face these challenges in your daily procurement tasks?
I can't seem to find any good products...
高品質でユニークなブランドがたくさんみつかる
You will find many high-quality and unique brands.
Find the perfect products for your store from the rapidly growing list of brands every day.
Procurement tasks take up a lot of time...
契約、発注、支払いなど仕入れプロセスが効率化
Streamline the procurement process for contracts, orders, and payments.
Streamline all your procurement tasks in one place, allowing you to spend more time on customer service and sales activities.
Easily find unique products and place orders with ease.
No more procurement headaches.
Steps

Purchasing is easy in 4 steps

FAQs

Frequently Asked Questions

Register for free to check wholesale prices and
trading conditions for all products.
Ready-to-use 5,000 Yen Coupon Giveaway!